10:00 - 11:00
Registration, Coffee, Networking & Exhibition
11:00 - 11:10
Opening & Welcome: Vincent Grivet - Chairman of the HbbTV Association
Introduction Master (s) of Ceremony: Julian Clover, Media Journalist, Broadband TV News
11:10 - 11:25
Keynote: Thomas Follin - CEO Salto
11:25 - 11:55
Keynote: The Global TV Market Review - Paul Gray - Omdia
11:55 - 13:05
Panel "HbbTV Success Stories"
Moderator Julian Clover, Broadband TV News
Teppo Ahonen, Digita Oy: Finland HbbTV Country Review
Anaïs Libolt, Dolby: "A case study launching HbbTV 2.0.2..."
Olivia May, Digital UK: "Freeview Play's pioneering uses of HbbTV to enhance the hybrid user experience"
Sylvain Thevenot, NetgemTV: "How Netgem TV has become the leading independent TV service in the UK by embracing Freeview Play and HbbTV"
Denis Kabakchi, Teletarget: "HbbTV in Russia - Services and Tools"
13:05 - 14:05
Lunch, Networking & Exhibition
14:05 - 15:10
Panel Targeted Advertising - The Business and the Technology
Moderator: Vincent Grivet, Chair of the HbbTV Association
Jason Patton, Verance: "Targeted Advertising using Watermarking
Leander Carell, Nowtilus: Case Study of Live DAS Service with Discovery
Sebastian Busse, Smartclip: HbbTV-TA in action: The final breaktrough"
Silvia Broggi, Publitalia ’80: "Addressable planning across screens for fluid ad experiences and effective adv measurement"
15:15 - 15:55
Special Session: Conformance Regimes and Interoperability Part One
Kai Mysliwiec, ProSiebenSat.1: "Living without a Conformance Regime"
Luca De Bartolo, Tivù: "The Italian Conformance Regime"
James Jackson, Digital UK: The UK Conformance Regime
Xavier Redon, Cellnex: "The Spanish Conformance Regime"
15:55 - 16:55
Coffee Networking & Exhibition
16:55 - 17:25
Special Session Part One continues with Roundtable
Moderator: Dr Jörn Krieger, Independent Journalist
Kai Mysliwiec; ProSiebenSat.1
James Jackson, Digital UK
Martin Faehnrich, Panasonic
17:25 - 17.45
Special Session: Conformance Regimes and Interoperability Part Two
Application and Device Interoperability
Moderator Julian Clover, Media Journalist Broadband TV News
Stuart Savage, LGE: "Interoperability from a manufacturer point of view"
Pedro Valiente, Kineton: "Interoperability from a Developer point of view"
17:45 - 18:15
Rountable (Moderator: Ian Medland, Eurofins Digital Testing)
Leticia Noriega, TP Vision
18:15 - 18:25
Conformance Regimes Session Wrap-up: Nguyen Thi Thanh Van, Samsung
18:25 - 18:30
Closing Remarks DAY 1 by Vincent Grivet, HbbTV Chairman
20:30 - 23:00
HbbTV Awards 2021 Reception and Ceremony