- 4.7M TV households
HbbTV – Key Facts:
Addressable TV Market Status (source: Dataxis, April 2023)
Proximus and Telenet bring addressable campaigns to close to 3 million households, covering more than 70% of the Flemish market and just over half of the French-speaking one. The addressable footprints of both operators combine a 60% coverage across the whole country.