Press Releases
December 18, 2023
HbbTV Symposium and Awards 2023: DVB-I and TA drive new HbbTV services
Naples, December 18, 2023 – DVB-I, the new specification combining broadcast and IP-delivered channels and services, and Targeted Advertising (TA) are increasing the relevance of …
November 29, 2023
Winners of HbbTV Awards 2023 announced
Naples, November 29, 2023 – The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband …
Press Coverage
March 19, 2024
Verance shows HbbTV ADB2 with German broadcasters
Verance demonstrates the integration of its Verance Aspect watermarking technology into the HbbTV ADB2 specification at DVB World 2024 with ARD, ZDF and RTL, enabling HbbTV-TA-based Targeted Advertising services in set-top box markets.
March 18, 2024
Addressable TV Initiative signs up TP Vision and Vestel
The Addressable TV Initiative (ATVI), which aims to facilitate the introduction of addressable TV based on open standards such as HbbTV, has entered into partnership agreements with TV set manufacturers TP Vision (Philips) and Vestel.
Join the HbbTV Community
HbbTV is a community-driven initiative, and we welcome broadcasters, content providers, device manufacturers, and technology enthusiasts to join us on this exciting journey. By becoming a part of the HbbTV community, you can contribute to shaping the future of television and explore new possibilities in the realm of interactive entertainment.