HbbTV (Hybrid Broadcast Broadband TV) is a new industry standard providing an open and business neutral technology platform that seamlessly combines TV services delivered via broadcast with services delivered via broadband and also enables access to Internet only services for consumers using connected TVs and set-top boxes. The founding members of the HbbTV consortium together with a large group of supporters jointly developed the HbbTV specification to create a global standard for hybrid entertainment services. Version 1.2.1 of this specification has been approved by ETSI as ETSI TS 102 796 in November 2012.
The HbbTV specification is based on existing standards and web technologies including OIPF (Open IPTV Forum), CEA, DVB and W3C. The standard provides the features and functionality required to deliver feature rich broadcast and internet services. Utilizing standard Internet technology it enables rapid application development. It defines minimum requirements simplifying the implementation in devices and leaving room for differentiation, this limits the investment required by CE manufacturers to build compliant devices.