The HbbTV consortium is a pan‐European initiative aimed at providing an alternative to proprietary technologies and delivering an open platform for broadcasters to deliver value added on‐demand services to the end consumer.
The founding members of the HbbTV consortium consists of both television broadcasters and CE companies, meaning that there is a common goal of creating services that broadcasters wish to offer while meeting the capabilities of today's CE devices. The HbbTV steering group members are: ANT Software Limited, EBU (European Broadcasting Union), France Televisions, Institut für Rundfunktechnik GmbH, OpenTV Inc, Koninklijke Philips Electronics N.V Inc., Samsung, SES ASTRA S.A, Sony Corporation, Television Francaise 1 - TF1. The consortium is open for new members and seeks wide participation in order to foster the market introduction and continued developments.
HbbTV has a wide range of supporters from across the broadcaster and CE industries, details of which can be found here.