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DTSTART;TZID=Europe/Paris:20200617T150000
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DTSTAMP:20260522T030938
CREATED:20200528T112239Z
LAST-MODIFIED:20200910T132612Z
UID:7629-1592406000-1592409600@www.hbbtv.org
SUMMARY:HbbTV Webinar: "HbbTV - Overview and application examples" with Klaus Merkel\, IRT
DESCRIPTION:The HbbTV Association is offering a series of webinars\, covering current issues\, solutions and developments in the TV and OTT market. \nThe first webinar of the new series gives an overview over the background and core technical concept and elements of HbbTV. It introduces the set of currently available HbbTV specifications and their areas of application. The current status of HbbTV in the market is described and a number of practical examples illustrates the wide range of HbbTV services which are offered in practice today based on the toolbox provided by the HbbTV standard. \nA recording of the 1-hour webinar is available on our YouTube channel. The presentation held by Klaus Merkel (IRT) can be downloaded as a PDF document here.
URL:https://www.hbbtv.org/event/hbbtv-webinar-series-hbbtv-overview-and-application-examples-with-klaus-merkel-irt/
CATEGORIES:Webinar
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DTSTART;TZID=Europe/Helsinki:20200630T140000
DTEND;TZID=Europe/Helsinki:20200630T150000
DTSTAMP:20260522T030938
CREATED:20200625T034236Z
LAST-MODIFIED:20200625T034236Z
UID:7883-1593525600-1593529200@www.hbbtv.org
SUMMARY:Webinar: Introduction to DVB’s Targeted Advertising specifications
DESCRIPTION:Both DVB and HbbTV have recently published their complementary technical specifications for targeted advertising. These specifications are now available to anyone within the industry wishing to implement the DVB-TA framework. \nThis opens the door for broadcasters and the advertising industry to create opportunities in a space that has until now been largely restricted to the internet and streaming services. \nThis webinar will provide an overview of the new DVB-TA specifications covering signalling\, interfacing to an ad decisioning server\, and preparation of media\, and explain how they are complemented by the related HbbTV specification. It will also provide some use case examples and will look briefly at the next phase of TA work within DVB. \nPanellists\n\nMatt Poole\, chair of the DVB Technical Module working group on Targeted Advertising\nMartin Gold (YouView)\, editor of the DVB-TA signalling specification\nAngelo Pettazzi (Mediaset)\, chair of the DVB Commercial Module working group on Targeted Advertising\nPeter Neumann (Mediengruppe RTL)\n\nAgenda\n\nWelcome (Matt Poole)\nCommercial Background to DVB-TA (Angelo Pettazzi)\nOverview of the signalling specification (Martin Gold)\nOverview of the report on interfacing to an ad decisioning server and preparation of media (Matt Poole)\nUpcoming work on DVB-TA (Angelo Pettazzi)\nQ&A (Matt\, Angelo and Martin will be joined by Peter Neumann)\n\n  \nPlease register here
URL:https://www.hbbtv.org/event/webinar-introduction-to-dvbs-targeted-advertising-specifications/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://www.hbbtv.org/wp-content/uploads/2020/06/DVB-TA.png
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