BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//HbbTV - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:HbbTV
X-ORIGINAL-URL:https://www.hbbtv.org
X-WR-CALDESC:Events for HbbTV
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Europe/Berlin
BEGIN:DAYLIGHT
TZOFFSETFROM:+0100
TZOFFSETTO:+0200
TZNAME:CEST
DTSTART:20230326T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0200
TZOFFSETTO:+0100
TZNAME:CET
DTSTART:20231029T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0100
TZOFFSETTO:+0200
TZNAME:CEST
DTSTART:20240331T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0200
TZOFFSETTO:+0100
TZNAME:CET
DTSTART:20241027T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0100
TZOFFSETTO:+0200
TZNAME:CEST
DTSTART:20250330T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0200
TZOFFSETTO:+0100
TZNAME:CET
DTSTART:20251026T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Europe/Berlin:20241001T100000
DTEND;TZID=Europe/Berlin:20241001T110000
DTSTAMP:20260513T000603
CREATED:20240912T123747Z
LAST-MODIFIED:20241001T140347Z
UID:14502-1727776800-1727780400@www.hbbtv.org
SUMMARY:Webinar: Addressable Advertising via HbbTV
DESCRIPTION:The webinar provides an overview of the current market for addressable advertising in Europe\, deployments\, developments\, challenges and prospects with a focus on the HbbTV Targeted Advertising (HbbTV-TA) specification. \nAgenda\n– Going after eyeballs and advertising budgets migrating from broadcast to digital\n– Notable HbbTV targeted advertising initiatives\n– Targeted advertising market perspectives across Europe\n– The challenges when implementing dynamic ad substitution in linear TV for broadcasters and manufacturers (CEMs)\n– The benefits of HbbTV-TA\n– ATVI’s approach to establish a harmonised technical reach for broadcasters and CEMs across Europe\n– TEMI/StreamEvent TA Generator: A short introduction to real-world target advertising synchronisation\n– The latest developments in Italy\n– Q&A \nSpeakers\nOphélie Boucaud\, Principal Analyst\, Dataxis\nPeter Neumann\, CTO\, Addressable TV Initiative (ATVI)\nJohannes Schmid\, General Manager\, MIT-xperts\nAndrea Conte\, Director Product Development & Data\, Publitalia ‘80/Mediaset \nModerator\nJörn Krieger\, Freelance Journalist \nSpeakers’ bios\nOphélie Boucaud joined Dataxis at the Berlin office in 2020 and is now in charge of research and data analysis related to TV\, telecommunications and OTT industries across EMEA markets. She regularly publishes strategic insights and participates in industry discussions on streaming markets\, advanced advertising and telecom technologies. \nPeter Neumann is Chief Technology Officer at Addressable TV Initiative (ATVI)\, a joint venture founded in 2022 by German broadcasters RTL Deutschland and ProSiebenSat.1 (via Seven.One Entertainment Group). The company’s mission is to establish existing technologies for addressable TV in general and for dynamic ad substitution in particular that are based on open standards such as HbbTV in Europe. \nJohannes Schmid is co-founder of MIT-xperts\, an interactive TV pioneer since 2001 and working on HbbTV since its earliest beginnings. The German company specialises on products for interactive TV and SI/PSI data\, but also contributes to HbbTV by writing apps and tests. \nAndrea Conte leads Advertising Technical Operations\, Product Development and Data Science units at Publitalia ’80\, Mediaset Group’s sales house\, where he developed the technical stack of the first Connected TV advertising offering in Italy. Andrea is in charge of the launch and growth of products and services enabling addressable advertising and targeting solutions. \nReplay\nThe recording of the live session is available here. \nPDF presentation downloads\nOphélie Boucaud (Dataxis)\nPeter Neumann (ATVI)\nJohannes Schmid (MIT-xperts)\nAndrea Conte (Publitalia ’80/Mediaset)
URL:https://www.hbbtv.org/event/webinar-addressable-advertising-via-hbbtv/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.hbbtv.org/wp-content/uploads/2024/09/Screenshot.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Berlin:20241015T150000
DTEND;TZID=Europe/Berlin:20241015T154000
DTSTAMP:20260513T000603
CREATED:20241011T131000Z
LAST-MODIFIED:20241015T135950Z
UID:14864-1729004400-1729006800@www.hbbtv.org
SUMMARY:HbbTV Symposium and Awards Premiere Live
DESCRIPTION:The second preview event of the HbbTV Symposium and Awards 2024 provides an update on our annual key summit with exclusive insights on what will be shown and discussed in London. \nHbbTV Symposium Premiere takes place live on Tuesday\, 15 October 2024\, 15:00-15:40 CEST. \nAgenda \nWelcome\nJörn Krieger\, Moderator \nRound Table I\nNew HbbTV developments\, applications and solutions\, HbbTV Symposium 2024 preview\, future plans \nParticipants\nStefano Braghieri\, MFE/Mediaset\nRomualdo Federico\, Kineton\nFrode Hernes\, Xperi \nHbbTV Symposium Unconference Update\nThe future of HbbTV device conformance testing and potential role for reference apps\nThi Thanh Van Nguyen\, Chair\, HbbTV Testing Group\, HbbTV Association \nRound Table II \nParticipants\nJeff Hunter\, YouView\nNial Ferguson\, Sourcepoint\nBob Campbell\, Resillion\nSebastian Strootmann\, Serverside.AI \nHbbTV Symposium Update\nVincent Grivet\, Chair\, HbbTV Association \nClosing remarks\nJörn Krieger\, Moderator \nWatch the recording on YouTube at https://www.youtube.com/watch?v=wCR4n9jlYo4.
URL:https://www.hbbtv.org/event/hbbtv-symposium-and-awards-premiere-live/
CATEGORIES:HbbTV Symposium,Webinar
ATTACH;FMTTYPE=image/png:https://www.hbbtv.org/wp-content/uploads/2024/10/Banner-HbbTV-October-15th-2024-1.png
END:VEVENT
END:VCALENDAR