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X-WR-CALDESC:Events for HbbTV
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DTSTART;TZID=Europe/Berlin:20251015T100000
DTEND;TZID=Europe/Berlin:20251015T110000
DTSTAMP:20260420T113429
CREATED:20251006T115023Z
LAST-MODIFIED:20251015T143514Z
UID:16563-1760522400-1760526000@www.hbbtv.org
SUMMARY:Webinar: HbbTV in MENA – Unlocking New Opportunities for Addressable Advertising and Monetisation
DESCRIPTION:The MENA region is rapidly evolving for connected TV and streaming. Rising smart TV adoption and HbbTV-based solutions are creating new ways for broadcasters\, device makers\, and adtech companies to engage viewers and monetise content. \nThis webinar explores the latest market dynamics and opportunities ahead of the HbbTV Symposium and Awards 2025 on 12-13 November in Istanbul\, co-hosted with TVekstra. \nAgenda \nThe Rise of (C)TV by Tech against Walled Gardens\nSpeaker: Cem Eroğlu\, VP Turkey & MEA & Central Asia\, Adform\nCem Eroğlu will discuss how connected TV is reshaping MENA’s media landscape and how HbbTV enables open\, data-driven ecosystems beyond walled gardens. \nNext-Generation Monetisation in HbbTV & Connected TV\nSpeaker: Tuna Gürel\, Chief Revenue Officer\, TVekstra\nTuna Gürel will highlight innovative monetisation strategies using HbbTV\, including targeted ads\, audience measurement\, and interactive experiences\, with examples from MENA. \nSmart TV and HbbTV Developments in the MENA Market\nSpeaker: Atinç Ögüt\, Deputy General Manager / Consumer Electronics Product Management\, Vestel\nAtinç Ögüt will provide a manufacturer’s perspective on smart TV growth and HbbTV expansion that boosts viewer engagement and broadcaster relations. \nHbbTV Services and Solutions in MENA\nSpeaker: Ralph Edeine\, Head of Engineering and Technical Solutions\, Eutelsat\nRalph Edeine will present Eutelsat’s initiatives in the MENA region\, focusing on HbbTV-based services and technical solutions supporting broadcasters and service providers. \nQ&A with all speakers\nModerator: Jörn Krieger\, Journalist \nReplay \nThe recording of the live session is available here. \nPDF presentation downloads\nCem Eroğlu (Adform)\nTuna Gürel (TVekstra)\nAtinç Ögüt (Vestel)\nRalph Edeine (Eutelsat)
URL:https://www.hbbtv.org/event/webinar-hbbtv-in-mena-unlocking-new-opportunities-for-addressable-advertising-and-monetisation/
CATEGORIES:Webinar
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DTSTART;TZID=Europe/Berlin:20251028T120000
DTEND;TZID=Europe/Berlin:20251028T123000
DTSTAMP:20260420T113429
CREATED:20251027T084916Z
LAST-MODIFIED:20251106T114745Z
UID:16712-1761652800-1761654600@www.hbbtv.org
SUMMARY:HbbTV Symposium Live Premiere
DESCRIPTION:The first preview show of the HbbTV Symposium and Awards 2025 provides an update on our annual key event with exclusive insights on what will be shown and discussed in Istanbul. HbbTV Symposium Live Premiere takes place on Tuesday\, 28 October\, 12:00-12:30 CET. \nAgenda \nWelcome introduction\nJörn Krieger\, Moderator \n2025 Symposium & Awards in Istanbul\nAylen Alonso\, TVEkstra \nRoundtable\nAtila Madakbas\, Admongrel\nEmanuele Giardina\, tivù\nJan Frelek\, Backscreen\nThomas Schierbaum\, bmt \n2025 Symposium & Awards in Istanbul\nAngelo Pettazzi\, HbbTV Association \nClosing remarks\nJörn Krieger and speakers \nReplay\nWatch the recording on YouTube at https://www.youtube.com/watch?v=1GpRKlHj8l8.
URL:https://www.hbbtv.org/event/hbbtv-symposium-live-premiere-2025/
CATEGORIES:Webinar
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DTSTART;TZID=Europe/Berlin:20251029T150000
DTEND;TZID=Europe/Berlin:20251029T160000
DTSTAMP:20260420T113429
CREATED:20251016T124227Z
LAST-MODIFIED:20251105T134041Z
UID:16684-1761750000-1761753600@www.hbbtv.org
SUMMARY:Webinar: Inside HbbTV DRM: Standards\, Market Insights and Real-World Deployments
DESCRIPTION:Digital Rights Management (DRM) is a key component in delivering premium content securely across connected TV environments. With the growing deployment of HbbTV services and hybrid applications\, broadcasters\, platform operators and device manufacturers are increasingly focusing on standardised DRM solutions to ensure interoperability\, reliability and a seamless viewer experience. \nThis HbbTV webinar offers an overview of the technical foundations and current status of DRM within the HbbTV ecosystem. Industry experts will share insights into guidelines\, deployment practices and real-world use cases\, providing valuable perspectives for broadcasters\, manufacturers and technology providers. \nAgenda \nHbbTV DRM Guidelines and Standardisation\nSpeaker: Jon Piesing\, Vice-Chairman\, HbbTV Association & Chairman\, HbbTV Specification Group\nJon outlines the latest HbbTV DRM guidelines\, explaining how standardised approaches ensure compatibility across devices and services\, and highlight upcoming developments. \nDRM from the Conditional Access and Security Provider Perspective\nSpeaker: Thierry Thévoz\, Principal Software Architect\, Nagravision\nThierry presents the viewpoint of a leading CA and security solutions provider\, exploring DRM-CA integration\, deployment challenges and the need for robust content protection in hybrid TV environments. \nThe Italian Perspective: Implementing DRM in Broadcaster Environments\nSpeaker: Fabio Guarnaccia\, Competitive Scenario Analysis Manager – Strategic Marketing\, Mediaset\nFabio shares insights from the Italian market\, where broadcasters are introducing DRM to protect and monetise premium content\, with lessons from real-world implementation. \nMarket Reality: Insights from the DASH-DRM Reference Application\nSpeaker: Juha Joki\, Technical Director\, Sofia Digital\nJuha presents findings from the DASH-DRM Reference Application\, offering practical observations on DRM performance in real deployments and market readiness. \nQ&A session with all speakers \nModerator: Jörn Krieger\, Journalist \nReplay\nThe recording of the live session is available here. \nPDF presentation downloads\nJon Piesing (HbbTV Association)\nThierry Thévoz (Nagravision)\nFabio Guarnaccia (Mediaset)\nJuha Joki (Sofia Digital)
URL:https://www.hbbtv.org/event/inside-hbbtv-drm-standards-market-insights-and-real-world-deployments/
CATEGORIES:Webinar
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