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DTSTART;TZID=Europe/Berlin:20251015T100000
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SUMMARY:Webinar: HbbTV in MENA – Unlocking New Opportunities for Addressable Advertising and Monetisation
DESCRIPTION:The MENA region is rapidly evolving for connected TV and streaming. Rising smart TV adoption and HbbTV-based solutions are creating new ways for broadcasters\, device makers\, and adtech companies to engage viewers and monetise content. \nThis webinar explores the latest market dynamics and opportunities ahead of the HbbTV Symposium and Awards 2025 on 12-13 November in Istanbul\, co-hosted with TVekstra. \nAgenda \nThe Rise of (C)TV by Tech against Walled Gardens\nSpeaker: Cem Eroğlu\, VP Turkey & MEA & Central Asia\, Adform\nCem Eroğlu will discuss how connected TV is reshaping MENA’s media landscape and how HbbTV enables open\, data-driven ecosystems beyond walled gardens. \nNext-Generation Monetisation in HbbTV & Connected TV\nSpeaker: Tuna Gürel\, Chief Revenue Officer\, TVekstra\nTuna Gürel will highlight innovative monetisation strategies using HbbTV\, including targeted ads\, audience measurement\, and interactive experiences\, with examples from MENA. \nSmart TV and HbbTV Developments in the MENA Market\nSpeaker: Atinç Ögüt\, Deputy General Manager / Consumer Electronics Product Management\, Vestel\nAtinç Ögüt will provide a manufacturer’s perspective on smart TV growth and HbbTV expansion that boosts viewer engagement and broadcaster relations. \nHbbTV Services and Solutions in MENA\nSpeaker: Ralph Edeine\, Head of Engineering and Technical Solutions\, Eutelsat\nRalph Edeine will present Eutelsat’s initiatives in the MENA region\, focusing on HbbTV-based services and technical solutions supporting broadcasters and service providers. \nQ&A with all speakers\nModerator: Jörn Krieger\, Journalist \nReplay \nThe recording of the live session is available here. \nPDF presentation downloads\nCem Eroğlu (Adform)\nTuna Gürel (TVekstra)\nAtinç Ögüt (Vestel)\nRalph Edeine (Eutelsat)
URL:https://www.hbbtv.org/event/webinar-hbbtv-in-mena-unlocking-new-opportunities-for-addressable-advertising-and-monetisation/
CATEGORIES:Webinar
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