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DTSTART;TZID=Europe/Berlin:20251029T150000
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SUMMARY:Webinar: Inside HbbTV DRM: Standards\, Market Insights and Real-World Deployments
DESCRIPTION:Digital Rights Management (DRM) is a key component in delivering premium content securely across connected TV environments. With the growing deployment of HbbTV services and hybrid applications\, broadcasters\, platform operators and device manufacturers are increasingly focusing on standardised DRM solutions to ensure interoperability\, reliability and a seamless viewer experience. \nThis HbbTV webinar offers an overview of the technical foundations and current status of DRM within the HbbTV ecosystem. Industry experts will share insights into guidelines\, deployment practices and real-world use cases\, providing valuable perspectives for broadcasters\, manufacturers and technology providers. \nAgenda \nHbbTV DRM Guidelines and Standardisation\nSpeaker: Jon Piesing\, Vice-Chairman\, HbbTV Association & Chairman\, HbbTV Specification Group\nJon outlines the latest HbbTV DRM guidelines\, explaining how standardised approaches ensure compatibility across devices and services\, and highlight upcoming developments. \nDRM from the Conditional Access and Security Provider Perspective\nSpeaker: Thierry Thévoz\, Principal Software Architect\, Nagravision\nThierry presents the viewpoint of a leading CA and security solutions provider\, exploring DRM-CA integration\, deployment challenges and the need for robust content protection in hybrid TV environments. \nThe Italian Perspective: Implementing DRM in Broadcaster Environments\nSpeaker: Fabio Guarnaccia\, Competitive Scenario Analysis Manager – Strategic Marketing\, Mediaset\nFabio shares insights from the Italian market\, where broadcasters are introducing DRM to protect and monetise premium content\, with lessons from real-world implementation. \nMarket Reality: Insights from the DASH-DRM Reference Application\nSpeaker: Juha Joki\, Technical Director\, Sofia Digital\nJuha presents findings from the DASH-DRM Reference Application\, offering practical observations on DRM performance in real deployments and market readiness. \nQ&A session with all speakers \nModerator: Jörn Krieger\, Journalist \nReplay\nThe recording of the live session is available here. \nPDF presentation downloads\nJon Piesing (HbbTV Association)\nThierry Thévoz (Nagravision)\nFabio Guarnaccia (Mediaset)\nJuha Joki (Sofia Digital)
URL:https://www.hbbtv.org/event/inside-hbbtv-drm-standards-market-insights-and-real-world-deployments/
CATEGORIES:Webinar
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