HbbTV

Extending the Reach of HbbTV TA to Set-top Box Markets
2021-10-19 15:00 - 16:00 (America/Halifax)
Reaching a large number of viewers is one of the key issues for advertising. HbbTV has recently updated its specification for set-top box markets, “Application Discovery over Broadband” to integrate with HbbTV Targeted Advertising (TA). In this webinar, you hear about the target markets for this update and about how the two solutions fit together. You also hear about the components needed to deploy the combined solutions and the work of a task force in Germany aiming at such a deployment in practice. The presentations are followed by Q&A.
Presenters
Frank Heineberg, Senior Manager, Distribution, RTL/CBC
Jon Piesing, Director Standardisation, TP Vision
Joe Winograd, CTO, Verance
Klaus Merkel, Senior Engineer, Distribution, rbb/ARD
Moderator
Jörn Krieger, Freelance Journalist
Presenters’ Biographies
Frank Heineberg is Senior Manager programme distribution at CBC / RTL Deutschland since 2014, after having already been active in other functions at RTL and CBC since 1991. He is working on various new technology projects and represents RTL in standardisation bodies. Frank is also member of the HbbTV Steering Group.
Jon Piesing is the Vice-Chair of the HbbTV Association. He is also Chair of the Technical Module of the DVB Project and the Steering Committee of the CTA Web Application Video Ecosystem (WAVE) project. Jon, who has been a leading figure in the development of specifications for integration of TV and interactivity for more than 10 years, is Director, Standardisation for TP Vision, the manufacturer of Philips TV sets.
Joe Winograd is the Co-founder and Chief Technology Officer of Verance Corp and has directed the company’s development of watermark solutions since 1995. He led Verance’s efforts to establish the company’s technology as the industry standard for movies, TV and music and has guided its deployment in hundreds of millions of consumer electronics and entertainment products.
Klaus Merkel joined rbb in April 2021 and actively contributes to the development of the standard and its practical application. From 1991-2021 Klaus had been employed at IRT where he was engaged in working groups for the definition and market introduction of open and interoperable platforms for interactive TV. He was deeply involved in the launch phase of HbbTV in 2009.
A recording of the 1-hour webinar is available on our YouTube channel. The presentations can be downloaded as PDF documents: Frank, Jon, Joe, Klaus

HbbTV Demo Live #2
2021-10-26 15:00 - 15:30 (America/Halifax)
The second edition of the HbbTV Demo Live series provides exclusive insights by major market players into the new products and services to be unveiled at the HbbTV Symposium and Awards in Paris 2021.
Presenters:
Oliver Botti – Fincons
Anaïs Libolt – Dolby
Paul Martin – OBS
Pascal-Hippolyte Besson – Dotscreen
Moderator:
Jörn Krieger
Watch the recording on YouTube.

HbbTV Demo Live #3
2021-11-16 15:00 - 15:30 (America/Halifax)
The HbbTV Symposium and Awards preview event, HbbTV Demo Live, on November 16, 2021, 15:00-15:30 CET, features exclusive updates, market insights and live demos by Mediaset, Eurofins Digital Testing, Wiztivi and Konodrac
The replay is available on YouTube.

HbbTV developments in the UK
2022-01-25 15:00 - 16:00 (America/Halifax)
The first session of the HbbTV webinar series in 2022 explains how HbbTV operates in the UK with insights on market players, services, developments and trends. A special focus is on the collaboration between broadcasters, manufacturers, retailers and consumers. The presentations are followed by Q&A.
Presenters
James Jackson, Technology Director, Freeview/Digital UK
Richard Moreton, Business Development and Industrial Affairs, Samsung Electronics R&D Institute UK
Sylvain Thevenot, Managing Director, Netgem UK, CCO/CMO, Netgem Group
Moderator
Jörn Krieger, Freelance Journalist
Presenters’ Biographies
James Jackson is the Technology Director of Digital UK where he is responsible for the management of the technology, specifications and systems supporting the UK’s largest free-to-air television platform. Building on the success of Freeview, James has led the technical development of the Freeview Play platform, which offers free to view access to DTT broadcast and IP delivered content from all of the UK’s major broadcasters.
Richard Moreton works in the Business Development and Industrial Affairs team for Samsung R&D Institute where he supports Samsung’s European activities within the digital TV market, including forming strategic partnerships and defining European Standards for accessibility feature support on Samsung’s TV sets. Richard is also the Co-Chair of the HbbTV Requirements Group.
Sylvain Thevenot joined Netgem in 2015, creating the London office of Netgem Group, a leading provider of connected TV products since 1996. He has played a key role in transforming the business model from a set-top box vendor to a service provider. Sylvain launched Netgem TV in the UK, the ‘super aggregator TV service’ with Freeview Play/HbbTV at the heart, completed by the most popular OTT services such as Amazon Prime, YouTube, Britbox and BT Sport.
A recording of the 1-hour webinar is available on our YouTube channel. The presentations can be downloaded as PDF documents: James, Richard, Sylvain.

HbbTV in programmatic advertising and GDPR compliance
2022-02-22 15:00 - 16:00 (America/Halifax)
The webinar focuses on HbbTV-based programmatic advertising solutions, data collection and consent management on connected TVs, and legal aspects.
Presenters
Agustin Perez, CEO & Founder, Sibbo Ventures
Margarita Lyadova, Senior Manager, Identity Solutions, Samba TV
Leslie Shanklin, VP & Global Head of Privacy, Discovery, Co-Chair HbbTV Privacy Task Force
Agenda
Introduction in programmatic advertising and GDPR requirements
Solutions, examples, experiences
Value of connected TV for advertisers
Improving the viewing experience
Legal challenges
Consent gathering for data collection in Targeted Advertising
Consent management tools
Q&A
Moderator
Jörn Krieger, Freelance Journalist
Presenters’ bios
Agustin Perez, CEO of Sibbo, founded the company that provides an IAB Europe compliance Consent Management Platform (CMP) for HbbTV, smart TV, apps, Android, Android TV, iOS, AMP and desktop. He was previously business development director at Orange Advertising and Senior Consultant, Logistics at different companies.
Margarita Lyadova leads the product development and strategy for Samba TV’s identity team. Samba’s proprietary identity graph is a capability used both by Samba proper and licensed out externally to any customers. Hailing from Nielsen and Adstra Data, Margarita’s expertise is focused on identity resolution, connected TV, and developing products exceeding client expectations.
Leslie Shanklin leads the global Privacy Office for Discovery, Inc. In her role, Leslie leads a team of lawyers and privacy professionals who are responsible for building and managing Discovery’s global data protection compliance programme and advising the business on the data protection aspects of Discovery’s global operations. Leslie, a Certified Information Privacy Professional in the US and Europe, is also currently serving as Co-Chair of the HbbTV Privacy Task Force.
A recording of the 1-hour webinar is available on our YouTube channel. The presentations can be downloaded as PDF documents: Agustin, Margarita, Leslie

Insights into the HbbTV Developer Portal
2022-04-05 15:00 - 16:00 (America/Halifax)
The webinar focuses on the new HbbTV Developer Portal at https://developer.www.hbbtv.org and provides details on its features, tools and services and the motives for its launch.
Presenters
Angelo Pettazzi, Consultant, Strategic Marketing, RTI-Mediaset, Chair of HbbTV MEWG
David Uhlmann, Head of Video Solutions EMEA, Google
Hrvoje Bašić, Principal Consultant, App Stream
Agenda
– Introduction to the project and the HbbTV Marketing and Education Working Group (MEWG)
– Background on the need for the HbbTV Developer Portal, explanation of the process and the discussion in MEWG
– Portal features: sections, content, interaction with Stack Overflow, MEWG and the HbbTV Association
– First-hand insights into the development and launch of the HbbTV Developer Portal by App Stream
– Q&A
Moderator
Jörn Krieger, Freelance Journalist
Presenters’ bios
Angelo Pettazzi is Consultant at RTI-Mediaset Strategic Marketing, Chair of the HbbTV Marketing and Education Working Group (MEWG) and a member of the HbbTV Steering Group. With more than 35 year experience in the industry, Angelo has been involved in HbbTV activities since 2015 as the RTI-Mediaset representative in the HbbTV Association.
David Uhlmann, Head of Video Solutions EMEA at Google, brings Google-powered cross-screen monetisation solutions to broadcaster and OTT streaming providers. As part of his role, David leads Google’s Addressable TV efforts in HbbTV.
Hrvoje Bašić, Principal Consultant at App Stream, is a software development professional with over 20 years of experience. He is focused on digital transformation and software development projects within the satcom and broadcast industries.
A recording of the 1-hour webinar is available on our YouTube channel. The presentation by Hrvoje Bašić (App Stream) can be downloaded as a PDF document here.

Ultra HD services via HbbTV
2022-04-26 15:00 - 16:00 (America/Halifax)
The webinar shows how the HbbTV standard can be used to offer Ultra HD (UHD) services, both via DVB broadcast and IP streaming solutions. An introduction to the integration of UHD into the HbbTV specifications, HDR support and codec options, is followed by best practice examples and experiences, a focus on technical aspects and challenges. The webinar includes a Q&A session with the speakers after the presentations.
Presenters
Klaus Merkel, Senior Engineer, Distribution, rbb/ARD
Stephen Perrott, Senior R&D Engineer, BBC
Rufael Mekuria, Lead Research Engineer, Unified Streaming
Moderator
Jörn Krieger, Freelance Journalist
Presenters’ bios
Klaus Merkel joined rbb in April 2021 and actively contributes to the development of the standard and its practical application. From 1991-2021 Klaus had been employed at IRT where he was engaged in working groups for the definition and market introduction of open and interoperable platforms for interactive TV. He was deeply involved in the launch phase of HbbTV in 2009.
Stephen Perrott is a Senior Engineer with 20 years’ experience in the BBC’s Research and Development department. His current research includes IP delivery of media, in particular Adaptive Bitrate systems and the use of MPEG DASH and represents the BBC on these topics in DVB and MPEG standardisation activities. He has been closely involved in developing the media encoding and delivery chain for the BBC’s UHD trials.
A recording of the 1-hour webinar is available on our YouTube channel. The presentations can be downloaded as PDF documents here: Klaus Merkel, Stephen Perrott, Rufael Mekuria

HbbTV Symposium Digital Experience
2022-06-28 15:00 - 15:45 (America/Halifax)
The HbbTV Symposium Digital Experience on June 28, 15:00-15:45 CEST, is the first preview event of the HbbTV Symposium and Awards 2022.
The 45-minute live session features the latest market figures, news, updates and showcases by Kineton, Yotta Media Labs, Mediaset and Omdia as well as first insights into the 10th HbbTV Symposium and Awards, taking place on November 9-10, 2022 in Prague, Czech Republic.
Speakers
Angelo Pettazzi, HbbTV Association
Iva Dohnálková, AKTV
Paul Gray, Omdia
Aniello Saulino, Kineton
Raj Patel, Yotta Media Labs
Fabio Guarnaccia, Mediaset
Vincent Grivet, HbbTV Association
Moderator
Jörn Krieger
Replay
The recording of the live session is available here.
PDF presentation downloads
Angelo Pettazzi, HbbTV Association
Paul Gray, Omdia
Aniello Saulino, Kineton

HbbTV developments in Italy
2022-07-19 15:00 - 16:00 (America/Halifax)
The webinar focuses on the role of HbbTV in the Italian market, addressing the current situation, new developments and challenges. The speakers provide insights into innovative HbbTV applications, experiences from deployments and discuss their future plans.
Agenda
– RTL 102.5 PLAY on connected TVs
– Adding a video layer to radio (radiovisione)
– DVB-T and DVB-S radio via HbbTV to smart TVs
– History of the HbbTV adoption in Italy
– HbbTV application development and examples
– Targeted Advertising and monetisation via HbbTV
– Q&A
Presenters
Eugenio La Teana, Head of Innovation, RTL 102.5
Annamaria Spera, Head of Media TV, Kineton
Marco Trentin, Co-Founder, Broadbandy
Moderator
Jörn Krieger, Freelance Journalist
Speakers’ bios
Graduated in computer science, Annamaria Spera is currently head of the Media TV area of Kineton, a leading company in the TV entertainment area that aims to create innovative solutions in response to current and future needs. Expert in media application development and validation. She has international experience, dealing with the main realities of the industry and applications in vogue. She has been responsible for the launch of the first HbbTV application for Italy with the broadcaster RTL 102.5. Annamaria also leads the Kineton European validation test centre.
Eugenio La Teana is passionate about technology and human behaviour analysis, a communication and media sector expert in its form of entertainment, information and service for the community. His experience developed through the application of the evolutionary processes of radio, an extremely fluid medium. A change can arise from a new idea. Or the ideas to innovate are the result of an analysis of the needs of current and future users of a product or service.
Replay
The recording of the live session is available here.
PDF presentation downloads
Eugenio La Teana, RTL 102.5
Annamaria Spera, Kineton
Marco Trentin, Broadbandy

HbbTV Symposium and Awards Premiere
2022-09-28 15:00 - 15:45 (America/Halifax)
The HbbTV Symposium Premiere will introduce the main topics of our annual key summit and discuss the most important current industry developments and trends.
Agenda
15:00 Welcome introduction
Jörn Krieger
Moderator
15:05 HbbTV Symposium and Awards in Prague
Iva DOHNALKOVA, AKTV
Julian CLOVER, Broadband TV News
Angelo PETTAZZI, HbbTV Association
15:15 HbbTV 2022 Premiere – Round Table
KINETON
YOTTA MEDIA
MAINSTREAMING
15:30 Final Speech
Vincent Grivet
HbbTV Chair
Watch the webinar recording: https://www.youtube.com/watch?v=5XLfNsk_Cms

HbbTV Demo Live
2022-10-13 15:00 - 15:30 (America/Halifax)
The first edition of the 3-part HbbTV Demo Live series provides exclusive insights by major market players into the new products and services to be unveiled at the HbbTV Symposium and Awards in Prague 2022.
Presenters:
Pasquale Marinaro – Kineton
Mathieu Ghariani – Netgem
Daniele Novaga – Tivù
Juha Joki – Sofia Digital
Philippe Loussararian – Ateme
Moderator:
Jörn Krieger
Watch the recording: https://www.youtube.com/watch?v=EVvToPqZJ3s

HbbTV Demo Live #2
2022-11-03 15:00 - 15:45 (America/Halifax)
The second edition of the HbbTV Demo Live series provides exclusive insights by major market players into the new products and services to be unveiled at the HbbTV Symposium and Awards in Prague 2022 in a 45-minute live session,
Presenters:
Fabio Guarnaccia – Mediaset
Shira Leffel – Smartclip
Stanislas Leridon – Dotscreen
Guillaume Lorillard – Wiztivi
Moritz Wuttke – Konodrac
Raj Patel – Yotta
Moderator:
Dr Jörn Krieger
The recording is available at https://www.youtube.com/watch?v=VowD-dYGfJQ.

HbbTV and Gaming
2022-12-12 15:00 - 16:00 (America/Halifax)
Gaming applications have become increasingly popular with the rising market penetration of smart TVs and connected CE devices. In this webinar, we will focus on the opportunities the HbbTV specifications offer to industry players in the growing area of cloud gaming, discussing market figures, use cases, monetisation and future trends.
Presenters
George Jijiashvili, Principal Analyst, Games, Omdia
Aniello Saulino, Head of Development, Media Applications, Kineton
Timuçin Bilgör, President, BUBA Ventures/Digitiwise
Moderator
Jörn Krieger, Freelance Journalist
Speakers’ bios
George Jijiashvili is a principal analyst at Omdia, leading research into games and AR/VR technologies. Based in London, he produces insight into the games sector through regular reports, market sizing and forecasting. His specialisms include the video game market, cloud gaming, subscription services, and wearable technology. He is a regular speaker at major technology exhibitions and is a respected industry commentator, regularly quoted in mainstream publications.
Passionate about technology, Aniello Saulino joined Kineton at the company’s foundation. He started his journey creating Kineton’s HbbTV development framework and now leads the media applications division as head of development. Nello follows the entire development process, from the collection of requirements through to maintenance. He is in charge of various media projects, being always in close contact with the customer in the pursuit of continuous improvement.
Timuçin Bilgör is the founder and president of BUBA Ventures, based in İstanbul. Boğaziçi University Business Angles Ventures (BUBA) is Turkey’s first university-based angel investment network, specialising in technology, medicine and agriculture. Digitiwise is one of BUBA Ventures’ investment companies, based in Finland, which focuses on addressable TV advertisement technology. Timuçin is also a university lecturer at Boğaziçi University.
Replay
The recording of the live session is available here.
PDF presentation downloads
George Jijiashvili, Omdia
Aniello Saulino, Kineton
Timuçin Bilgör, BUBA Ventures/Digitiwise

Webinar: The WAVE Test Environment for HbbTV and ATSC
2023-03-06 15:00 - 16:00 (Europe/Berlin)
The webinar focuses on the WAVE test environment for HbbTV and ATSC and includes an introduction to the WAVE project, details on the relevance to HbbTV and examples of WMAS testing, DPCTF & observation framework device testing and the implementation in the context of HbbTV testing.
Agenda
Introduction
Bob Campbell, Director of Engineering, Resillion, Chair, Improving Interoperability Task Force, HbbTV Association
The relevance to HbbTV
Jon Piesing, Director Standardisation, TP Vision, Vice-Chair, HbbTV Association
WMAS testing
Louay Bassbouss, Scientist and Senior Project Manager R&D, Fraunhofer FOKUS
DPCTF & Observation Framework device testing
Yan Jiang, Senior Software Engineer, Resillion
Implementation in the context of HbbTV testing
Yan Jiang & Bob Campbell, Resillion
Q&A
Moderator
Jörn Krieger, Freelance Journalist
Speakers’ bios

Dr Bob Campbell is Director of Engineering at Resillion (formerly Eurofins Digital Testing). He is responsible for the delivery of products including its CI+ Test Tool, Ligada HbbTV test harness and HbbTV Test Suites used around the world. Bob also represents the company in standards bodies, in the HbbTV Association Steering Group, CTA WAVE, ATSC and other organisations.
Jon Piesing is the Vice-Chair of the HbbTV Association. He is also Chair of the Technical Module of the DVB Project and the Steering Committee of the CTA WAVE project. Jon, who has been a leading figure in the development of specifications for integration of TV and interactivity for more than 10 years, is Director, Standardisation for TP Vision, the manufacturer of Philips TV sets.
Dr Louay Bassbouss is Scientist and Senior Project Manager R&D at Fraunhofer FOKUS. He works on Future Web Applications, Multiscreen Technologies & Standards, and 5G Media Streaming. Louay actively participates in various standardisation groups in W3C, HbbTV and CTA. He is the co-chair of the W3C Second Screen Working and Community Groups.
Yan Jiang is Senior Engineer at Resillion. Her involvements include the DPCTF WAVE project, Device Observation Framework, audio test content for the WAVE Device Playback test suite and the WMAS API test subset for purposes including ATSC3.0/HbbTV usage. Yan is also involved in HbbTV testing such as providing the HbbTV Automation tool, TAR report and test cases.
Replay
The recording of the live session is available here.
PDF presentation downloads
Jon Piesing, TP Vision, HbbTV Association
Dr Louay Bassbouss, Fraunhofer FOKUS
Yan Jiang, Resillion

Webinar: HbbTV in DVB-I environments
2023-07-27 15:00 - 16:00 (Europe/Berlin)
The webinar provides an update on the DVB-I projects and activities in Germany, Italy and Ireland, experiences, challenges, conclusions and next steps, with a focus on the role of HbbTV. The 60-minute live session includes a Q&A with the audience following the presentations.
Speakers / Agenda
Remo Vogel, rbb / ARD Germany, Business Development and Distribution Strategy
– Status of German DVB-I Pilot
– Role and usage of HbbTV within the pilot
– Implementing features client-side native vs. HbbTV
Stefano Braghieri, RTI-Mediaset Italy, Innovation/Technical Research Department
– Is DVB-I missing something – is DVB-I perfect?
– Why HbbTV …and why not?
– HbbTV in DVB-I: now & next
– The role of the standards
Jim Higgins, RTÉ Ireland, Business Development Manager DTT platform Saorview
– Saorview product development – open standards and a route to market
– Context – evolving audience behaviours
– DVB-I as a basis for a next-generation product
– HbbTV – adding value in a hybrid future
Moderator
Jörn Krieger, Freelance Journalist
Speakers’ bios
Remo Vogel is responsible for the strategic development of distribution technology at Rundfunk Berlin-Brandenburg (rbb) / ARD. His focus is on hybrid systems for programme publication. He is co-chairing the EBU TV Platforms group.
Stefano Braghieri has around 30 years of experience in broadcast/broadband technologies in various capacities, from code writing to standard definition. Involved in DVB and HbbTV Association standards definition, and in HD-Forum-Italia Working Group. He has been working for Mediaset since 2011, involved in technical and commercial support for new technologies and product innovation.
Jim Higgins has worked in RTÉ since 2013, as Business Development Manager for Ireland’s DTT platform Saorview. Experienced in DTT platform stakeholder management, consumer electronics technology and marketing. Achievements include manufacturer technical group lead as part of Irish DTT pilot stakeholder group, Saorview Connect product launch and 700MHz migration campaign.
Replay
The recording of the live session is available here.
PDF presentation downloads
Remo Vogel, rbb/ARD
Stefano Braghieri, RTI-Mediaset
Jim Higgins, RTÉ/Saorview

HbbTV Symposium and Awards Premiere & Unconference Presentation
2023-11-08 15:00 - 15:45 (Europe/Berlin)
In the second preview event of the HbbTV Symposium and Awards 2023, we explain how the unconference works and discuss new products, services and industry developments with leading market players.
The HbbTV Symposium and Awards 2023 Premiere & Unconference Presentation takes place on Wednesday, November 8, 15:00-15:45 CET.
Agenda
Welcome and Introduction
Jörn Krieger, Moderator
2023 Symposium & Awards in Naples
Angelo Pettazzi, HbbTV Association
Naples 2023 from the Presenter Perspective
Julian Clover, Broadband TV News
Annamaria Spera, Kineton
Round Table
Jukka Saarelainen, Couchplay
Marco Sibilia, MainStreaming
Roberto Borroni, Nagra
Bob Campbell, Resillion
Unconference Presentation
Eoghan O’Sullivan, Unconference Host
Final Speech
Vincent Grivet, HbbTV Chairman
Closing Remarks
Jörn Krieger, Moderator
Watch the recording on YouTube: https://www.youtube.com/watch?v=FtBrVGRPuyc

HbbTV Symposium and Awards Demo Live
2023-11-21 15:00 - 15:40 (Europe/Berlin)
The third preview event of the HbbTV Symposium and Awards 2023 will provide insights by leading market players on the latest industry developments, new products and services.
HbbTV Demo Live will take place on Tuesday, November 21, 15:00-15:40 CET.
Agenda
Welcome
Jörn Krieger, Moderator
Demo Live Presentations
NAGRA
Roberto Borroni
MAINSTREAMING
Philippe Tripodi
KINETON
Aniello Saulino
SOFIA DIGITAL
Juha Joki
SIBBO
Agustin Perez
KONODRAC
Carles Manteca & Moritz Wuttke
Closing remarks
Jörn Krieger, Moderator
Watch the recording on YouTube: https://www.youtube.com/watch?v=bPuQ8JBHDJw

Webinar: The HbbTV OpApp specification update
2024-02-15 15:00 - 16:00 (Europe/Berlin)
The webinar focuses on the HbbTV Operator Application specification with details on the recent specification update and its implementation at Everyone TV (BBC/ITV/Channel 4/Channel 5). The UK TV platform is using the updated specification for its Freely OpApp, launching in 2024. The 60-minute live session includes a Q&A with the audience following the presentations.
Speakers
Arne Redl, Senior Systems Engineer, HD+/SES
Chris Poole, Lead Research Engineer, BBC R&D
James Jackson, Director of Technical Strategy, Everyone TV
Jeff Hunter, Chief Architect, YouView
Alexis Ashley, Principal Engineer, Media Delivery, YouView
Moderator
Jörn Krieger, Freelance Journalist
Speakers’ bios
Arne Redl is a Senior Engineer and has been with SES/HD+ for more than 10 years. He has worked on various HbbTV projects and, since 2019, on the specification, launch and development of the HD+ Operator Application on various platforms.
Chris Poole leads a media streaming and connected TV research team at BBC R&D. He represents the BBC in several HbbTV groups and has been one of the main contributors to the new HbbTV Operator Application specification.
James Jackson is the Director of Technical Strategy at Everyone TV where he is responsible for the technical architecture supporting the Freeview and Freesat television platforms. His work has included leading the technical development and operation of the Freeview Play service since 2016 to build the world’s largest HbbTV platform and his current role in ensuring the technical design and delivery of the UK’s new Freely TV service.
Jeff Hunter is the Chief Architect at YouView TV Limited, having helped to set up the business in 2010. Prior to that Jeff spent 20+ years at the BBC helping to launch Freeview, Freesat and iPlayer; contributing to standardisation for digital broadcasting within DVB, UK DTG and ISO/MPEG; and building lots of fun stuff from outside broadcast equipment to radio frequency planning software.
Replay
The recording of the live session is available here.
PDF presentation downloads
Arne Redl, SES/HD+
Chris Poole, BBC R&D
James Jackson, Everyone TV
Jeff Hunter & Alexis Ashley, YouView

Webinar: HbbTV Test Suite 2.0.4 Insights
2024-05-28 15:00 - 16:00 (Europe/Berlin)
The webinar focuses on the recently released version 2024-1 of the HbbTV Test Suite, a key tool for device manufacturers to verify compliance of their products with the most current HbbTV specifications. The speakers discuss the new features covered by the updated Test Suite which center around the latest version of the HbbTV core specification, HbbTV 2.0.4, including accessibility, voice control and DVB-I.
Agenda and speakers
a. Test Suite 2.0.4 overview – Rob Foreman, BBC R&D
b. Accessibility, voice control and DVB-I test development – Jason Nash, Ocean Blue Software (OBS)
c. DVB-I test material development – Juha Joki, Sofia Digital
d. Behind the test cases – Nguyen Thi Thanh Van, Samsung R&D
e. Q&A
Moderator
Jörn Krieger, Freelance Journalist
Speakers’ bios
Rob Foreman is an engineer at BBC R&D with 20 years’ experience working on interactive TV systems. He has been a contributor to several HbbTV groups and is currently vice-chair of the HbbTV Testing Group.
Jason Nash is General Manager for TV at Ocean Blue Software (OBS). He has 25 years of experience in the TV and set-top box industry with companies including Philips, Trident, IP4, EKT, and now OBS. At OBS Jason has overseen projects to develop an open source HbbTV solution for OEMS (The Open Red Button project – ORB) and provided several contributions to the HbbTV Test Suite, the most recent being for 2.0.4 features such as DVB-I and accessibility.
Juha Joki has over 20 years of experience in DVB and HbbTV technologies. Currently he is in charge of DVB broadcast products and testing and certification services for DVB and HbbTV at Sofia Digital. He has also overseen the HbbTV DASH DRM and DVB-I Reference Application projects at Sofia Digital, and is currently working with DVB-I and Operator App related projects. Juha also led the HbbTV 2.0.4 Test Materials delivery project at Sofia Digital.
Nguyen Thi Thanh Van is Head of DTV Standardization & Innovation at Samsung R&D Poland, where she is involved with new technology projects. Van joined HbbTV in 2012 and has been Testing Group Chair since 2018.
Replay
The recording of the live session is available here.
PDF presentation downloads
Rob Foreman, BBC R&D
Jason Nash, Ocean Blue Software
Juha Joki, Sofia Digital
Nguyen Thi Thanh Van, Samsung R&D

HbbTV Digital Experience Live 2024
2024-09-11 10:00 - 10:30 (Europe/Berlin)
The first preview event of the HbbTV Symposium and Awards 2024 provides an update on the connected TV industry’s annual key summit with exclusive insights on what will be shown and discussed in London.
HbbTV Digital Experience Live takes place on Wednesday, 11 September, 10:00-10:30 CEST.
Agenda
Welcome
Jörn Krieger, Moderator
HbbTV Unconference Update
Eoghan O’Sullivan, Unconference Host
Round Table
New HbbTV developments, applications and solutions, HbbTV Symposium 2024 preview, future plans
Participants
James Jackson, Everyone TV
Peter Neumann, Addressable TV Initiative (ATVI)
Moritz Wuttke, Konodrac
Oliver Botti, Deltatre
Zivko Radonjic, iWedia
HbbTV Symposium and Awards Update
Angelo Pettazzi, HbbTV MEWG
Closing remarks
Jörn Krieger, Moderator
Watch the recording on YouTube: https://www.youtube.com/watch?v=Ivi054rnzVQ

Webinar: Addressable Advertising via HbbTV
2024-10-01 10:00 - 11:00 (Europe/Berlin)
The webinar provides an overview of the current market for addressable advertising in Europe, deployments, developments, challenges and prospects with a focus on the HbbTV Targeted Advertising (HbbTV-TA) specification.
Agenda
– Going after eyeballs and advertising budgets migrating from broadcast to digital
– Notable HbbTV targeted advertising initiatives
– Targeted advertising market perspectives across Europe
– The challenges when implementing dynamic ad substitution in linear TV for broadcasters and manufacturers (CEMs)
– The benefits of HbbTV-TA
– ATVI’s approach to establish a harmonised technical reach for broadcasters and CEMs across Europe
– TEMI/StreamEvent TA Generator: A short introduction to real-world target advertising synchronisation
– The latest developments in Italy
– Q&A
Speakers
Ophélie Boucaud, Principal Analyst, Dataxis
Peter Neumann, CTO, Addressable TV Initiative (ATVI)
Johannes Schmid, General Manager, MIT-xperts
Andrea Conte, Director Product Development & Data, Publitalia ‘80/Mediaset
Moderator
Jörn Krieger, Freelance Journalist
Speakers’ bios
Ophélie Boucaud joined Dataxis at the Berlin office in 2020 and is now in charge of research and data analysis related to TV, telecommunications and OTT industries across EMEA markets. She regularly publishes strategic insights and participates in industry discussions on streaming markets, advanced advertising and telecom technologies.
Peter Neumann is Chief Technology Officer at Addressable TV Initiative (ATVI), a joint venture founded in 2022 by German broadcasters RTL Deutschland and ProSiebenSat.1 (via Seven.One Entertainment Group). The company’s mission is to establish existing technologies for addressable TV in general and for dynamic ad substitution in particular that are based on open standards such as HbbTV in Europe.
Johannes Schmid is co-founder of MIT-xperts, an interactive TV pioneer since 2001 and working on HbbTV since its earliest beginnings. The German company specialises on products for interactive TV and SI/PSI data, but also contributes to HbbTV by writing apps and tests.
Andrea Conte leads Advertising Technical Operations, Product Development and Data Science units at Publitalia ’80, Mediaset Group’s sales house, where he developed the technical stack of the first Connected TV advertising offering in Italy. Andrea is in charge of the launch and growth of products and services enabling addressable advertising and targeting solutions.
Replay
The recording of the live session is available here.
PDF presentation downloads
Ophélie Boucaud (Dataxis)
Peter Neumann (ATVI)
Johannes Schmid (MIT-xperts)
Andrea Conte (Publitalia ’80/Mediaset)

HbbTV Symposium and Awards Premiere Live
2024-10-15 15:00 - 15:40 (Europe/Berlin)
The second preview event of the HbbTV Symposium and Awards 2024 provides an update on our annual key summit with exclusive insights on what will be shown and discussed in London.
HbbTV Symposium Premiere takes place live on Tuesday, 15 October 2024, 15:00-15:40 CEST.
Agenda
Welcome
Jörn Krieger, Moderator
Round Table I
New HbbTV developments, applications and solutions, HbbTV Symposium 2024 preview, future plans
Participants
Stefano Braghieri, MFE/Mediaset
Romualdo Federico, Kineton
Frode Hernes, Xperi
HbbTV Symposium Unconference Update
The future of HbbTV device conformance testing and potential role for reference apps
Thi Thanh Van Nguyen, Chair, HbbTV Testing Group, HbbTV Association
Round Table II
Participants
Jeff Hunter, YouView
Nial Ferguson, Sourcepoint
Bob Campbell, Resillion
Sebastian Strootmann, Serverside.AI
HbbTV Symposium Update
Vincent Grivet, Chair, HbbTV Association
Closing remarks
Jörn Krieger, Moderator
Watch the recording on YouTube at https://www.youtube.com/watch?v=wCR4n9jlYo4.

HbbTV Symposium Demo Live
2024-11-07 15:00 - 15:40 (Europe/Berlin) | Webinar
The third preview webinar of the HbbTV Symposium and Awards 2024 provides an update on our annual key event with exclusive insights on what will be shown and discussed in London.
HbbTV Symposium Demo Live takes place live on Thursday, 7 November 2024, 15:00-15:40 CET.
Agenda
Welcome
Jörn Krieger, Moderator
Demo Live
Live presentation, solution focus, product explanation, special announcement
Participants
Paul Martin, obs
Stanislas Leridon, Dotscreen
Jan Frelek, Backscreen
Oliver Botti, Deltatre
Zivko Radonjic, iWedia
HbbTV Symposium 2024
Eoghan O’Sullivan
Unconference Day and Opportunities
Closing remarks
Jörn Krieger, Moderator
Watch the recording on YouTube at https://www.youtube.com/watch?v=g1GPenuND6E.

HbbTV Symposium Demo Live II
2024-11-12 15:00 - 15:40 (Europe/Berlin) | Webinar
The final preview webinar of the HbbTV Symposium and Awards 2024 provides an update on our annual key event with exclusive insights on what will be shown and discussed in London.
HbbTV Symposium Demo Live II takes place live on Tuesday, 12 November, 15:00-15:40 CET.
Agenda
Welcome
Jörn Krieger, Moderator
Demo Live
Live presentation, solution focus, product explanation, special announcement
Participants
Rick Cordeiro, JW Player
Moritz Wuttke, Konodrac
Nial Ferguson, Sourcepoint
Mathieu Ghariani, Netgem
Frode Hernes, Xperi
Leander Carell, Serverside
HbbTV Symposium 2024
Angelo Pettazzi, HbbTV
Main Topics, Unconference, Attendees
Closing remarks
Jörn Krieger, Moderator
Watch the recording on YouTube at https://www.youtube.com/watch?v=U3gpDFHS7_U.

Webinar: Web Assembly and HbbTV – Unlocking New Possibilities
2025-03-12 10:00 - 11:00 (Europe/Berlin) | Webinar
Join us for an insightful webinar exploring the integration of Web Assembly (WASM) with HbbTV, a groundbreaking feature scheduled to be part of the upcoming HbbTV 2.0.5 specification. This session delves into what Web Assembly is, how it enhances the HbbTV ecosystem, and its potential applications in interactive and broadcast television.
What You’ll Learn

Web Assembly (WASM) is a powerful technology that allows high-performance execution of code on web browsers, and its introduction to HbbTV could revolutionize how broadcasters and service providers deliver interactive services. The webinar provides a thorough explanation of WASM, its benefits, and how it can be utilized in hybrid broadcast environments to improve the speed and efficiency of applications.
The session also features proof of concepts showcasing WASM’s capabilities within HbbTV, offering attendees valuable insights into the future of interactive television.
Key Takeaways

What is Web Assembly (WASM)? A detailed introduction to the technology and its advantages in a hybrid TV environment.
How WASM fits into HbbTV 2.0.5: A look at how WASM will be integrated into the upcoming HbbTV specification.
Use cases for WASM in HbbTV: Exploring scenarios where developers can benefit from WASM for delivering seamless interactive content.
Proof of concept projects: Review of current projects and demonstrations that highlight WASM’s practical applications in HbbTV.

Speakers

Stuart Harris – Chief Scientist, Red Badger
Matt Hammond – Lead R&D Engineer, BBC
Rafael Bermúdez Guijo – Product Owner at the R&D team, 3Cat
Matthew Huntington – Principal Consultant, Huntington Digital Consultants
Jörn Krieger – Moderator

Webinar Agenda

Stuart Harris: Introduction to Web Assembly (WASM)
An overview of WASM, its history and its role in the broader web ecosystem.
Matt Hammond: Integration of WASM in HbbTV 2.0.5
How WASM will be incorporated into the HbbTV 2.0.5 specification.
Rafael Bermúdez: Proof of Concepts & Demonstrations
An overview of the 3CAT’s proof of concepts using WASM with HbbTV to improve accessibility services.
Matthew Huntington: Potential Use Case Scenarios
What additional use cases could WASM unlock for HbbTV.
Q&A Session:
An opportunity to ask questions and engage with experts on how WASM can be leveraged in your own projects.

Replay
The recording of the live session is available here.
PDF presentation downloads
Stuart Harris (Red Badger)
Matt Hammond (BBC)
Rafael Bermúdez Guijo (3Cat)
Matthew Huntington (Huntington Digital Consultants)

Webinar: Sustainability in streaming – How to reduce the carbon footprint
2025-05-14 10:00 - 11:00 (Europe/Berlin) | Webinar
The rising demand for video streaming is driving significant energy consumption and carbon emissions. As the industry seeks sustainable solutions, standards and technologies play a crucial role in reducing environmental impact without compromising quality and user experience.
This webinar will explore how industry standards such as HbbTV, DVB-I, and DASH contribute to sustainability in streaming. Experts will present the latest research findings, discuss best practices, and share real-world experiences in reducing the carbon footprint of video delivery. We will also highlight the importance of consumer awareness and education in fostering sustainable viewing habits and look ahead to future developments in eco-friendly streaming.
Join us for an engaging discussion with industry leaders on the path toward a more sustainable streaming ecosystem.

Agenda

The Role of Standards and Specifications – How HbbTV, DVB-I, and DASH contribute to energy-efficient streaming
New Research and Studies – Insights into the environmental impact of streaming and potential solutions
Experiences and Best Use Cases – Practical approaches from industry leaders in reducing carbon emissions
Consumer Awareness and Education – Encouraging sustainable viewing behaviours
Future Developments – Emerging trends and innovations for a greener streaming industry

Speakers

Ben Schwarz – President, Greening of Streaming
Hemini Mehta – Senior Sustainability Lead, EBU

Vincent Grivet – HbbTV Chair & LoCaT Project
Robert Seeliger – Senior Project Manager Future Applications and Media & DAI Lead, Fraunhofer FOKUS
Peter Pogrzeba – Senior Project Manager, Deutsche Telekom Laboratories
Jörn Krieger – Moderator

Who should attend?
This webinar is designed for broadcasters, streaming service providers, technology vendors, policymakers, and sustainability advocates looking to understand and implement environmentally friendly streaming practices.
Replay
The recording of the live session is available here.
PDF presentation downloads
Ben Schwarz (Greening of Streaming)
Hemini Mehta (EBU)
Vincent Grivet (HbbTV & LoCaT Project)
Robert Seeliger (Fraunhofer FOKUS)
Peter Pogrzeba (Deutsche Telekom Laboratories)

Webinar: Reference Test Applications explained
2025-07-01 10:00 - 11:00 (Europe/Berlin) | Webinar
Ensuring long term compatibility of streaming services on an ever-evolving set of streaming devices is a key problem for the industry. Huge amounts of time and money are spent each year ensuring the availability of services for viewers and ensuring support and maintenance costs remain manageable.
This webinar will review some of the most recent approaches taken by platform operators, test services providers and media services companies to create reference test applications and test tools which build on top of HbbTV, DASH and PlayReady. We will look at four approaches recently deployed and discuss the benefits of test tooling and test applications to allow the industry to confidently launch services that will be enjoyed by customers for years to come!
Join us for an engaging discussion with industry leaders on the cutting-edge approach to ensuring interoperability.
Agenda

Building test suites and reference apps – Resillion summarise the approaches taken, benefits and improvements available from adding reference applications to our armoury of testing tools.
Reference Player and TACO – Everyone TV detail the use cases for IP video streaming validation and a Reference HbbTV Operator Application in the approval process for Freely devices.
Interoperability with remote devices – Suitest feedback on the approach and findings from a testing event where remote test devices were made available in Shenzhen.

Speakers

Bob Campbell – Global Head of Conformance and Interoperability, Resillion
Mark Riley – Senior Architect, Everyone TV

Alex Russell – Controller of Technical Partnerships, Everyone TV
Mirko Nedeljkovic – CEO, Suitest
Jörn Krieger – Moderator

Who should attend?
This webinar is designed for platform operators, streaming service providers, test suite designers, device manufacturers and streaming video application designers looking to understand how to demonstrate support for applications and services across the horizontal market of streaming devices.
Replay
The recording of the live session is available here.
PDF presentation downloads
Bob Campbell (Resillion)
Mark Riley & Alex Russell (Everyone TV)
Mirko Nedeljkovic (Suitest)

Webinar: HbbTV in MENA – Unlocking New Opportunities for Addressable Advertising and Monetisation
2025-10-15 10:00 - 11:00 (Europe/Berlin)
The MENA region is rapidly evolving for connected TV and streaming. Rising smart TV adoption and HbbTV-based solutions are creating new ways for broadcasters, device makers, and adtech companies to engage viewers and monetise content.
This webinar explores the latest market dynamics and opportunities ahead of the HbbTV Symposium and Awards 2025 on 12-13 November in Istanbul, co-hosted with TVekstra.
Agenda
The Rise of (C)TV by Tech against Walled Gardens
Speaker: Cem Eroğlu, VP Turkey & MEA & Central Asia, Adform
Cem Eroğlu will discuss how connected TV is reshaping MENA’s media landscape and how HbbTV enables open, data-driven ecosystems beyond walled gardens.
Next-Generation Monetisation in HbbTV & Connected TV
Speaker: Tuna Gürel, Chief Revenue Officer, TVekstra
Tuna Gürel will highlight innovative monetisation strategies using HbbTV, including targeted ads, audience measurement, and interactive experiences, with examples from MENA.
Smart TV and HbbTV Developments in the MENA Market
Speaker: Atinç Ögüt, Deputy General Manager / Consumer Electronics Product Management, Vestel
Atinç Ögüt will provide a manufacturer’s perspective on smart TV growth and HbbTV expansion that boosts viewer engagement and broadcaster relations.
HbbTV Services and Solutions in MENA
Speaker: Ralph Edeine, Head of Engineering and Technical Solutions, Eutelsat
Ralph Edeine will present Eutelsat’s initiatives in the MENA region, focusing on HbbTV-based services and technical solutions supporting broadcasters and service providers.
Q&A with all speakers
Moderator: Jörn Krieger, Journalist
Replay
The recording of the live session is available here.
PDF presentation downloads
Cem Eroğlu (Adform)
Tuna Gürel (TVekstra)
Atinç Ögüt (Vestel)
Ralph Edeine (Eutelsat)

HbbTV Symposium Live Premiere
2025-10-28 12:00 - 12:30 (Europe/Berlin)
The first preview show of the HbbTV Symposium and Awards 2025 provides an update on our annual key event with exclusive insights on what will be shown and discussed in Istanbul. HbbTV Symposium Live Premiere takes place on Tuesday, 28 October, 12:00-12:30 CET.
Agenda
Welcome introduction
Jörn Krieger, Moderator
2025 Symposium & Awards in Istanbul
Aylen Alonso, TVEkstra
Roundtable
Atila Madakbas, Admongrel
Emanuele Giardina, tivù
Jan Frelek, Backscreen
Thomas Schierbaum, bmt
2025 Symposium & Awards in Istanbul
Angelo Pettazzi, HbbTV Association
Closing remarks
Jörn Krieger and speakers
Replay
Watch the recording on YouTube at https://www.youtube.com/watch?v=1GpRKlHj8l8.

Webinar: Inside HbbTV DRM: Standards, Market Insights and Real-World Deployments
2025-10-29 15:00 - 16:00 (Europe/Berlin)
Digital Rights Management (DRM) is a key component in delivering premium content securely across connected TV environments. With the growing deployment of HbbTV services and hybrid applications, broadcasters, platform operators and device manufacturers are increasingly focusing on standardised DRM solutions to ensure interoperability, reliability and a seamless viewer experience.
This HbbTV webinar offers an overview of the technical foundations and current status of DRM within the HbbTV ecosystem. Industry experts will share insights into guidelines, deployment practices and real-world use cases, providing valuable perspectives for broadcasters, manufacturers and technology providers.
Agenda
HbbTV DRM Guidelines and Standardisation
Speaker: Jon Piesing, Vice-Chairman, HbbTV Association & Chairman, HbbTV Specification Group
Jon outlines the latest HbbTV DRM guidelines, explaining how standardised approaches ensure compatibility across devices and services, and highlight upcoming developments.
DRM from the Conditional Access and Security Provider Perspective
Speaker: Thierry Thévoz, Principal Software Architect, Nagravision
Thierry presents the viewpoint of a leading CA and security solutions provider, exploring DRM-CA integration, deployment challenges and the need for robust content protection in hybrid TV environments.
The Italian Perspective: Implementing DRM in Broadcaster Environments
Speaker: Fabio Guarnaccia, Competitive Scenario Analysis Manager – Strategic Marketing, Mediaset
Fabio shares insights from the Italian market, where broadcasters are introducing DRM to protect and monetise premium content, with lessons from real-world implementation.
Market Reality: Insights from the DASH-DRM Reference Application
Speaker: Juha Joki, Technical Director, Sofia Digital
Juha presents findings from the DASH-DRM Reference Application, offering practical observations on DRM performance in real deployments and market readiness.
Q&A session with all speakers
Moderator: Jörn Krieger, Journalist
Replay
The recording of the live session is available here.
PDF presentation downloads
Jon Piesing (HbbTV Association)
Thierry Thévoz (Nagravision)
Fabio Guarnaccia (Mediaset)
Juha Joki (Sofia Digital)
