HbbTV

Webinar: Sustainability in streaming – How to reduce the carbon footprint
2025-05-14 10:00 - 11:00 (Europe/Berlin) | Webinar
The rising demand for video streaming is driving significant energy consumption and carbon emissions. As the industry seeks sustainable solutions, standards and technologies play a crucial role in reducing environmental impact without compromising quality and user experience.
This webinar will explore how industry standards such as HbbTV, DVB-I, and DASH contribute to sustainability in streaming. Experts will present the latest research findings, discuss best practices, and share real-world experiences in reducing the carbon footprint of video delivery. We will also highlight the importance of consumer awareness and education in fostering sustainable viewing habits and look ahead to future developments in eco-friendly streaming.
Join us for an engaging discussion with industry leaders on the path toward a more sustainable streaming ecosystem.

Agenda

The Role of Standards and Specifications – How HbbTV, DVB-I, and DASH contribute to energy-efficient streaming
New Research and Studies – Insights into the environmental impact of streaming and potential solutions
Experiences and Best Use Cases – Practical approaches from industry leaders in reducing carbon emissions
Consumer Awareness and Education – Encouraging sustainable viewing behaviours
Future Developments – Emerging trends and innovations for a greener streaming industry

Speakers

Ben Schwarz – President, Greening of Streaming
Hemini Mehta – Senior Sustainability Lead, EBU

Vincent Grivet – HbbTV Chair & LoCaT Project
Robert Seeliger – Senior Project Manager Future Applications and Media & DAI Lead, Fraunhofer FOKUS
Peter Pogrzeba – Senior Project Manager, Deutsche Telekom Laboratories
Jörn Krieger – Moderator

Who should attend?
This webinar is designed for broadcasters, streaming service providers, technology vendors, policymakers, and sustainability advocates looking to understand and implement environmentally friendly streaming practices.
Replay
The recording of the live session is available here.
PDF presentation downloads
Ben Schwarz (Greening of Streaming)
Hemini Mehta (EBU)
Vincent Grivet (HbbTV & LoCaT Project)
Robert Seeliger (Fraunhofer FOKUS)
Peter Pogrzeba (Deutsche Telekom Laboratories)

Webinar: Reference Test Applications explained
2025-07-01 10:00 - 11:00 | Webinar
Ensuring long term compatibility of streaming services on an ever-evolving set of streaming devices is a key problem for the industry. Huge amounts of time and money are spent each year ensuring the availability of services for viewers and ensuring support and maintenance costs remain manageable.
This webinar will review some of the most recent approaches taken by platform operators, test services providers and media services companies to create reference test applications and test tools which build on top of HbbTV, DASH and PlayReady. We will look at four approaches recently deployed and discuss the benefits of test tooling and test applications to allow the industry to confidently launch services that will be enjoyed by customers for years to come!
Join us for an engaging discussion with industry leaders on the cutting-edge approach to ensuring interoperability.
Agenda

Building test suites and reference apps – Resillion summarise the approaches taken, benefits and improvements available from adding reference applications to our armoury of testing tools.
Reference Player and TACO – Everyone TV detail the use cases for IP video streaming validation and a Reference HbbTV Operator Application in the approval process for Freely devices.
Interoperability with remote devices – Suitest feedback on the approach and findings from a testing event where remote test devices were made available in Shenzhen.

Speakers

Bob Campbell – Global Head of Conformance and Interoperability, Resillion
Mark Riley – Senior Architect, Everyone TV

Alex Russell – Controller of Technical Partnerships, Everyone TV
Mirko Nedeljkovic – CEO, Suitest
Jörn Krieger – Moderator

Who should attend?
This webinar is designed for platform operators, streaming service providers, test suite designers, device manufacturers and streaming video application designers looking to understand how to demonstrate support for applications and services across the horizontal market of streaming devices.
Replay
The recording of the live session is available here.
PDF presentation downloads
Bob Campbell (Resillion)
Mark Riley & Alex Russell (Everyone TV)
Mirko Nedeljkovic (Suitest)

Webinar: HbbTV in MENA – Unlocking New Opportunities for Addressable Advertising and Monetisation
2025-10-15 10:00 - 11:00
The MENA region is rapidly evolving for connected TV and streaming. Rising smart TV adoption and HbbTV-based solutions are creating new ways for broadcasters, device makers, and adtech companies to engage viewers and monetise content.
This webinar explores the latest market dynamics and opportunities ahead of the HbbTV Symposium and Awards 2025 on 12-13 November in Istanbul, co-hosted with TVekstra.
Agenda
The Rise of (C)TV by Tech against Walled Gardens
Speaker: Cem Eroğlu, VP Turkey & MEA & Central Asia, Adform
Cem Eroğlu will discuss how connected TV is reshaping MENA’s media landscape and how HbbTV enables open, data-driven ecosystems beyond walled gardens.
Next-Generation Monetisation in HbbTV & Connected TV
Speaker: Tuna Gürel, Chief Revenue Officer, TVekstra
Tuna Gürel will highlight innovative monetisation strategies using HbbTV, including targeted ads, audience measurement, and interactive experiences, with examples from MENA.
Smart TV and HbbTV Developments in the MENA Market
Speaker: Atinç Ögüt, Deputy General Manager / Consumer Electronics Product Management, Vestel
Atinç Ögüt will provide a manufacturer’s perspective on smart TV growth and HbbTV expansion that boosts viewer engagement and broadcaster relations.
HbbTV Services and Solutions in MENA
Speaker: Ralph Edeine, Head of Engineering and Technical Solutions, Eutelsat
Ralph Edeine will present Eutelsat’s initiatives in the MENA region, focusing on HbbTV-based services and technical solutions supporting broadcasters and service providers.
Q&A with all speakers
Moderator: Jörn Krieger, Journalist
Replay
The recording of the live session is available here.
PDF presentation downloads
Cem Eroğlu (Adform)
Tuna Gürel (TVekstra)
Atinç Ögüt (Vestel)
Ralph Edeine (Eutelsat)

HbbTV Symposium Live Premiere
2025-10-28 12:00 - 12:30
The first preview show of the HbbTV Symposium and Awards 2025 provides an update on our annual key event with exclusive insights on what will be shown and discussed in Istanbul. HbbTV Symposium Live Premiere takes place on Tuesday, 28 October, 12:00-12:30 CET.
Agenda
Welcome introduction
Jörn Krieger, Moderator
2025 Symposium & Awards in Istanbul
Aylen Alonso, TVEkstra
Roundtable
Atila Madakbas, Admongrel
Emanuele Giardina, tivù
Jan Frelek, Backscreen
Thomas Schierbaum, bmt
2025 Symposium & Awards in Istanbul
Angelo Pettazzi, HbbTV Association
Closing remarks
Jörn Krieger and speakers
Replay
Watch the recording on YouTube at https://www.youtube.com/watch?v=1GpRKlHj8l8.

Webinar: Inside HbbTV DRM: Standards, Market Insights and Real-World Deployments
2025-10-29 15:00 - 16:00
Digital Rights Management (DRM) is a key component in delivering premium content securely across connected TV environments. With the growing deployment of HbbTV services and hybrid applications, broadcasters, platform operators and device manufacturers are increasingly focusing on standardised DRM solutions to ensure interoperability, reliability and a seamless viewer experience.
This HbbTV webinar offers an overview of the technical foundations and current status of DRM within the HbbTV ecosystem. Industry experts will share insights into guidelines, deployment practices and real-world use cases, providing valuable perspectives for broadcasters, manufacturers and technology providers.
Agenda
HbbTV DRM Guidelines and Standardisation
Speaker: Jon Piesing, Vice-Chairman, HbbTV Association & Chairman, HbbTV Specification Group
Jon outlines the latest HbbTV DRM guidelines, explaining how standardised approaches ensure compatibility across devices and services, and highlight upcoming developments.
DRM from the Conditional Access and Security Provider Perspective
Speaker: Thierry Thévoz, Principal Software Architect, Nagravision
Thierry presents the viewpoint of a leading CA and security solutions provider, exploring DRM-CA integration, deployment challenges and the need for robust content protection in hybrid TV environments.
The Italian Perspective: Implementing DRM in Broadcaster Environments
Speaker: Fabio Guarnaccia, Competitive Scenario Analysis Manager – Strategic Marketing, Mediaset
Fabio shares insights from the Italian market, where broadcasters are introducing DRM to protect and monetise premium content, with lessons from real-world implementation.
Market Reality: Insights from the DASH-DRM Reference Application
Speaker: Juha Joki, Technical Director, Sofia Digital
Juha presents findings from the DASH-DRM Reference Application, offering practical observations on DRM performance in real deployments and market readiness.
Q&A session with all speakers
Moderator: Jörn Krieger, Journalist
Replay
The recording of the live session is available here.
PDF presentation downloads
Jon Piesing (HbbTV Association)
Thierry Thévoz (Nagravision)
Fabio Guarnaccia (Mediaset)
Juha Joki (Sofia Digital)

HbbTV Symposium Demo Live
2025-11-06 12:00 - 12:30
The second preview show of the HbbTV Symposium and Awards 2025 offers a first look at the innovations, insights and debates waiting for you at our annual key event on 12-13 November in Istanbul. HbbTV Symposium Demo Live takes place on Thursday, 6 November, 12.00-12.30 CET.
Agenda
Welcome introduction
Jörn Krieger, Moderator
HbbTV Symposium 2025
Vincent Grivet, HbbTV Association Chairman
Demo Live
Live presentation, solution focus, product explanation, special announcement
Moritz Wuttke, Konodrac
Aylen Alonso, TVekstra
Jeff Hunter, YouView TV

HbbTV Symposium 2025
Unconference Day and opportunities
Eoghan O’Sullivan, HbbTV Symposium Moderator
Closing remarks
Jörn Krieger and speakers
Replay
Watch the recording on YouTube at https://www.youtube.com/watch?v=_8SPlT8csnA.

Webinar: Audience Measurement and Analytics with HbbTV
2026-03-13 12:00 - 13:00
Audience measurement and analysis via HbbTV is gaining momentum as broadcasters, advertisers and measurement bodies seek more accurate, precise and real-time insights across linear TV and streaming. Our upcoming webinar explores how HbbTV data is helping to transform established ratings systems and unlock deeper audience intelligence.
The live session on Friday, 13 March 2026, 12:00-13:00 CET examines how HbbTV complements traditional panel-based measurement, reduces zero ratings for smaller and regional broadcasters, and enables live, granular viewership tracking beyond conventional approaches.
Drawing on practical deployments in Spain, Austria and the United Kingdom, leading experts will discuss:

Integration of HbbTV data into national measurement frameworks
Use of large-scale ad exposure and outcome measurement data
Cross-market analytics and satellite-based deployments
Methodological and operational challenges
The future role of HbbTV in hybrid TV and streaming measurement

The session will conclude with a live Q&A.
Speakers

Moritz Wuttke, Vice-Chairman and Board Member, Konodrac
Stuart Wilkinson, Managing Director, Business Development, Fifty5Blue (formerly Kantar Media)
Hossein Houssaini, Senior Strategic Advisor, Virtual Minds
Sameer Modha, Measurement Innovation Lead, ITV
Bruno Goin, Video Services Architect and Project Manager, Eutelsat
Jörn Krieger, Moderator

Replay
The recording of the live session is available here.
PDF presentation downloads
Moritz Wuttke (Konodrac) & Stuart Wilkinson (Fifty5Blue)
Hossein Houssaini (Virtual Minds)
Sameer Modha (ITV)
Bruno Goin (Eutelsat)

HbbTV Symposium Unconference 2025: Follow-Up Webinar
2026-05-08 12:00 - 13:00
This HbbTV webinar reviews developments since the unconference sessions at the HbbTV Symposium 2025 in Istanbul and highlights progress, challenges, and next steps. Moderated by Jörn Krieger and Eoghan O’Sullivan, the webinar feature short updates from all session chairs, each providing an overview of activities, achievements and ongoing work. The webinar concludes with a joint audience Q&A.
Date: Friday, 8 May 2026
Time: 12:00-13:00 CEST (11:00-12:00 BST)
Agenda
Welcome & Introduction
Moderators: Jörn Krieger, Eoghan O’Sullivan
Updates from Unconference Session Hosts (3-4 min each)

AI for Smarter TVs: Rafael Bermudez (3Cat), Bram Tullemans (EBU)
Application Discovery: William Cooper (Service List Registry)
DRM Conformance: Krzysztof Lis (Resillion)
Gamified User Experiences in Addressable TV: Aylen Alonso (TVekstra)
HbbTV for All IP: Bram Tullemans (EBU)
Native DASH Players vs JavaScript: Jon Piesing (HbbTV Association)
Provenance & Authenticity: Naomi Schoppa (Fraunhofer FOKUS)
Sign Language Experience: Rafael Bermúdez (3Cat)
Sustainable Streaming: Amelie Jakob (ZDF)
TaCA & All IP Test Suite: Alex Russell (Everyone TV), Ranjeet Kaur (DTG)
Testing & Coordination (CTA WAVE, HbbTV, DVB): Louay Bassbouss (Fraunhofer FOKUS), Juha Joki (Sofia Digital)
TV Shopping with HbbTV: Moritz Wuttke (Konodrac)

Audience Q&A (15 min)
All session hosts
Closing Remarks
Replay
The recording of the live session is available here.

Webinar: DVB-I goes live with HbbTV
2026-07-22 15:00 - 16:00 | Webinar
This webinar examines the role of HbbTV in the first regular DVB-I deployments with updates from multiple markets, including Germany, Italy, New Zealand and Australia.
Speakers discuss how HbbTV underpins early DVB-I services, the strategic relationship and synergies between the two standards, and how service discovery and a multiplatform approach support distribution across broadcast and IP-based infrastructures. The webinar also addresses strategic questions, relationships with manufacturers, partnerships between market players, challenges and future plans – including a manufacturer’s perspective on DVB-I deployments with practical experiences and insights.
The session features 45 minutes of presentations, followed by a 15-minute live Q&A with the audience and all speakers.
Date: Wednesday, 22 July 2026
Time: 15:00-16:00 CEST (14:00-15:00 BST)
Speakers

William Cooper, Founder & CEO, SLR (Service List Registry)
Frank Heineberg, VP Standards & Innovations, RTL Deutschland
Stefano Braghieri, RTI-Mediaset
Ersoy Özdemir, TV Business Development Manager, Vestel International
Jörn Krieger, Moderator

Agenda

Jörn Krieger: Welcome & introduction
William Cooper: Synergies of HbbTV and DVB-I, developments in New Zealand and Australia, the strategic approach, the relationship between DVB-I and HbbTV, service discovery, and a multiplatform approach to distribution
Frank Heineberg: Update on the DVB-I rollout planned in Germany for 2026, including the technical and strategic approach and the role of partnerships
Stefano Braghieri: Update on the situation in Italy, one of the most advanced DVB-I markets in Europe, experiences, next steps
Ersoy Özdemir: A manufacturer’s perspective on DVB-I, drawing on Vestel’s involvement in DVB-I activities and deployments, particularly in the Italian market, with practical experiences and insights
Q&A with the audience and all speakers

Replay
The recording of the live session is available here.
PDF presentation downloads
William Cooper (SLR)
Frank Heineberg (RTL Deutschland)
Stefano Braghieri (RTI-Mediaset)
Ersoy Özdemir (Vestel International)
