HbbTV

HbbTV Symposium Live Premiere
2025-10-28 12:00 - 12:30 (Europe/Berlin)
The first preview show of the HbbTV Symposium and Awards 2025 provides an update on our annual key event with exclusive insights on what will be shown and discussed in Istanbul. HbbTV Symposium Live Premiere takes place on Tuesday, 28 October, 12:00-12:30 CET.
Agenda
Welcome introduction
Jörn Krieger, Moderator
2025 Symposium & Awards in Istanbul
Aylen Alonso, TVEkstra
Roundtable
Atila Madakbas, Admongrel
Emanuele Giardina, tivù
Jan Frelek, Backscreen
Thomas Schierbaum, bmt
2025 Symposium & Awards in Istanbul
Angelo Pettazzi, HbbTV Association
Closing remarks
Jörn Krieger and speakers
Replay
Watch the recording on YouTube at https://www.youtube.com/watch?v=1GpRKlHj8l8.

Webinar: Inside HbbTV DRM: Standards, Market Insights and Real-World Deployments
2025-10-29 15:00 - 16:00
Digital Rights Management (DRM) is a key component in delivering premium content securely across connected TV environments. With the growing deployment of HbbTV services and hybrid applications, broadcasters, platform operators and device manufacturers are increasingly focusing on standardised DRM solutions to ensure interoperability, reliability and a seamless viewer experience.
This HbbTV webinar offers an overview of the technical foundations and current status of DRM within the HbbTV ecosystem. Industry experts will share insights into guidelines, deployment practices and real-world use cases, providing valuable perspectives for broadcasters, manufacturers and technology providers.
Agenda
HbbTV DRM Guidelines and Standardisation
Speaker: Jon Piesing, Vice-Chairman, HbbTV Association & Chairman, HbbTV Specification Group
Jon outlines the latest HbbTV DRM guidelines, explaining how standardised approaches ensure compatibility across devices and services, and highlight upcoming developments.
DRM from the Conditional Access and Security Provider Perspective
Speaker: Thierry Thévoz, Principal Software Architect, Nagravision
Thierry presents the viewpoint of a leading CA and security solutions provider, exploring DRM-CA integration, deployment challenges and the need for robust content protection in hybrid TV environments.
The Italian Perspective: Implementing DRM in Broadcaster Environments
Speaker: Fabio Guarnaccia, Competitive Scenario Analysis Manager – Strategic Marketing, Mediaset
Fabio shares insights from the Italian market, where broadcasters are introducing DRM to protect and monetise premium content, with lessons from real-world implementation.
Market Reality: Insights from the DASH-DRM Reference Application
Speaker: Juha Joki, Technical Director, Sofia Digital
Juha presents findings from the DASH-DRM Reference Application, offering practical observations on DRM performance in real deployments and market readiness.
Q&A session with all speakers
Moderator: Jörn Krieger, Journalist
Replay
The recording of the live session is available here.
PDF presentation downloads
Jon Piesing (HbbTV Association)
Thierry Thévoz (Nagravision)
Fabio Guarnaccia (Mediaset)
Juha Joki (Sofia Digital)

HbbTV Symposium Demo Live
2025-11-06 12:00 - 12:30
The second preview show of the HbbTV Symposium and Awards 2025 offers a first look at the innovations, insights and debates waiting for you at our annual key event on 12-13 November in Istanbul. HbbTV Symposium Demo Live takes place on Thursday, 6 November, 12.00-12.30 CET.
Agenda
Welcome introduction
Jörn Krieger, Moderator
HbbTV Symposium 2025
Vincent Grivet, HbbTV Association Chairman
Demo Live
Live presentation, solution focus, product explanation, special announcement
Moritz Wuttke, Konodrac
Aylen Alonso, TVekstra
Jeff Hunter, YouView TV

HbbTV Symposium 2025
Unconference Day and opportunities
Eoghan O’Sullivan, HbbTV Symposium Moderator
Closing remarks
Jörn Krieger and speakers
Replay
Watch the recording on YouTube at https://www.youtube.com/watch?v=_8SPlT8csnA.

Webinar: Audience Measurement and Analytics with HbbTV
2026-03-13 12:00 - 13:00
Audience measurement and analysis via HbbTV is gaining momentum as broadcasters, advertisers and measurement bodies seek more accurate, precise and real-time insights across linear TV and streaming. Our upcoming webinar explores how HbbTV data is helping to transform established ratings systems and unlock deeper audience intelligence.
The live session on Friday, 13 March 2026, 12:00-13:00 CET examines how HbbTV complements traditional panel-based measurement, reduces zero ratings for smaller and regional broadcasters, and enables live, granular viewership tracking beyond conventional approaches.
Drawing on practical deployments in Spain, Austria and the United Kingdom, leading experts will discuss:

Integration of HbbTV data into national measurement frameworks
Use of large-scale ad exposure and outcome measurement data
Cross-market analytics and satellite-based deployments
Methodological and operational challenges
The future role of HbbTV in hybrid TV and streaming measurement

The session will conclude with a live Q&A.
Speakers

Moritz Wuttke, Vice-Chairman and Board Member, Konodrac
Stuart Wilkinson, Managing Director, Business Development, Fifty5Blue (formerly Kantar Media)
Hossein Houssaini, Senior Strategic Advisor, Virtual Minds
Sameer Modha, Measurement Innovation Lead, ITV
Bruno Goin, Video Services Architect and Project Manager, Eutelsat
Jörn Krieger, Moderator

Replay
The recording of the live session is available here.
PDF presentation downloads
Moritz Wuttke (Konodrac) & Stuart Wilkinson (Fifty5Blue)
Hossein Houssaini (Virtual Minds)
Sameer Modha (ITV)
Bruno Goin (Eutelsat)

HbbTV Symposium Unconference 2025: Follow-Up Webinar
2026-05-08 12:00 - 13:00
This HbbTV webinar will review developments since the unconference sessions at the HbbTV Symposium 2025 in Istanbul and highlight progress, challenges, and next steps. Moderated by Jörn Krieger and Eoghan O’Sullivan, the webinar will feature short updates from all session chairs, each providing an overview of activities, achievements and ongoing work. The webinar concludes with a joint audience Q&A.
Date: Friday, 8 May 2026
Time: 12:00-13:00 CEST (11:00-12:00 BST)
Agenda
Welcome & Introduction
Moderators: Jörn Krieger, Eoghan O’Sullivan
Updates from Unconference Session Hosts (3-4 min each)

AI for Smarter TVs: Rafael Bermudez (3Cat), Bram Tullemans (EBU)
Application Discovery: William Cooper (Service List Registry)
DRM Conformance: Krzysztof Lis (Resillion)
Gamified User Experiences in Addressable TV: Aylen Alonso Montero (TVekstra)
HbbTV for All IP: Bram Tullemans (EBU)
Provenance & Authenticity: Naomi Schoppa (Fraunhofer FOKUS)
Sign Language Experience: Rafael Bermúdez (3Cat)
Sustainable Streaming: Amelie Jakob (ZDF)
TaCA & All IP Test Suite: Alex Russell (Everyone TV), Ranjeet Kaur (DTG)
Testing & Coordination (CTA WAVE, HbbTV, DVB): Louay Bassbouss (Fraunhofer FOKUS), Juha Joki (Sofia Digital)
TV Shopping with HbbTV: Moritz Wuttke (Konodrac)

Audience Q&A (15 min)
All session hosts
Closing Remarks
Registration: https://register.gotowebinar.com/register/8312844922072431190
