HbbTV

Webinar: Audience Measurement and Analytics with HbbTV
2026-03-13 12:00 - 13:00 (Europe/Berlin)
Audience measurement and analysis via HbbTV is gaining momentum as broadcasters, advertisers and measurement bodies seek more accurate, precise and real-time insights across linear TV and streaming. Our upcoming webinar explores how HbbTV data is helping to transform established ratings systems and unlock deeper audience intelligence.
The live session on Friday, 13 March 2026, 12:00-13:00 CET examines how HbbTV complements traditional panel-based measurement, reduces zero ratings for smaller and regional broadcasters, and enables live, granular viewership tracking beyond conventional approaches.
Drawing on practical deployments in Spain, Austria and the United Kingdom, leading experts will discuss:

Integration of HbbTV data into national measurement frameworks
Use of large-scale ad exposure and outcome measurement data
Cross-market analytics and satellite-based deployments
Methodological and operational challenges
The future role of HbbTV in hybrid TV and streaming measurement

The session will conclude with a live Q&A.
Speakers

Moritz Wuttke, Vice-Chairman and Board Member, Konodrac
Stuart Wilkinson, Managing Director, Business Development, Fifty5Blue (formerly Kantar Media)
Hossein Houssaini, Senior Strategic Advisor, Virtual Minds
Sameer Modha, Measurement Innovation Lead, ITV
Bruno Goin, Video Services Architect and Project Manager, Eutelsat
Jörn Krieger, Moderator

Replay
The recording of the live session is available here.
PDF presentation downloads
Moritz Wuttke (Konodrac) & Stuart Wilkinson (Fifty5Blue)
Hossein Houssaini (Virtual Minds)
Sameer Modha (ITV)
Bruno Goin (Eutelsat)

HbbTV Symposium Unconference 2025: Follow-Up Webinar
2026-05-08 12:00 - 13:00
This HbbTV webinar will review developments since the unconference sessions at the HbbTV Symposium 2025 in Istanbul and highlight progress, challenges, and next steps. Moderated by Jörn Krieger and Eoghan O’Sullivan, the webinar will feature short updates from all session chairs, each providing an overview of activities, achievements and ongoing work. The webinar concludes with a joint audience Q&A.
Date: Friday, 8 May 2026
Time: 12:00-13:00 CEST (11:00-12:00 BST)
Agenda
Welcome & Introduction
Moderators: Jörn Krieger, Eoghan O’Sullivan
Updates from Unconference Session Hosts (3-4 min each)

AI for Smarter TVs: Rafael Bermudez (3Cat), Bram Tullemans (EBU)
Application Discovery: William Cooper (Service List Registry)
DRM Conformance: Krzysztof Lis (Resillion)
Gamified User Experiences in Addressable TV: Aylen Alonso Montero (TVekstra)
HbbTV for All IP: Bram Tullemans (EBU)
Provenance & Authenticity: Naomi Schoppa (Fraunhofer FOKUS)
Sign Language Experience: Rafael Bermúdez (3Cat)
Sustainable Streaming: Amelie Jakob (ZDF)
TaCA & All IP Test Suite: Alex Russell (Everyone TV), Ranjeet Kaur (DTG)
Testing & Coordination (CTA WAVE, HbbTV, DVB): Louay Bassbouss (Fraunhofer FOKUS), Juha Joki (Sofia Digital)
TV Shopping with HbbTV: Moritz Wuttke (Konodrac)

Audience Q&A (15 min)
All session hosts
Closing Remarks
Registration: https://register.gotowebinar.com/register/8312844922072431190
