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DTSTART;TZID=Europe/Berlin:20261014T150000
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DTSTAMP:20261015T090951Z
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SUMMARY:Webinar: Taking Audience Measurement to the Next Level with HbbTV
DESCRIPTION:This webinar provides an update following our March 2026 session on audience measurement with HbbTV\, bringing fresh insights and perspectives on the latest developments and new opportunities – from the integration of HbbTV return-channel data into Germany’s national TV measurement system to new approaches for measuring viewing on connected TVs. \nAgenda & Speakers \nWelcome and introduction\nJörn Krieger\, Journalist\nModerator \nHbbTV and Germany’s national TV measurement system: From PoC to integration\nKerstin Niederauer-Kopf\, CEO\, AGF \n\nExperiences from the PoC integrating HbbTV data into panel-based audience measurement\nChallenges and lessons learned\nNext steps towards implementation\nHbbTV integration into Germany’s national TV measurement system from 2028\n\nHbbTV audience measurement as a driver for advertising and revenue growth\nAtila Madakbas\, Founder & CEO\, Admongrel \n\nHbbTV measurement and analytics in the MENA market\nTools for broadcasters to understand audiences and improve monetisation\nOpportunities for addressable advertising and revenue growth\n\nMeasuring audiences on connected TVs: The satellite operator perspective\nMichele Gosetti\, VP Sports & Events and New Media\, SES \n\nHow audience measurement is evolving beyond traditional approaches\nUsing HbbTV on connected TVs to gain more timely and granular viewing data\nExperiences and opportunities from a satellite operator’s perspective\n\nBuilding the Future of Media Measurement: Why HbbTV Matters\nStefan Schütz\, Product Director\, NIQ Media Measurement \n\nThe transformation of audience measurement in a converged media landscape\nNIQ’s vision for future-ready media measurement\nHbbTV as a bridge between broadcast and digital measurement\nIndustry collaboration through the HbbTV Association\nThe strategic role of the Audience Measurement Group\n\nJoint Q&A with the audience\nAll speakers\, moderated by Jörn Krieger \nReplay\nThe recording of the live session is available here. \nPDF presentation downloads\nKerstin Niederauer-Kopf (AGF)\nAtila Madakbas (Admongrel)\nStefan Schütz (NIQ Media Measurement)
URL:https://www.hbbtv.org/event/webinar-taking-audience-measurement-to-the-next-level-with-hbbtv/
LOCATION:Webinar
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.hbbtv.org/wp-content/uploads/2026/10/Screenshot.jpg
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