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DTSTART;TZID=Europe/Berlin:20260722T150000
DTEND;TZID=Europe/Berlin:20260722T160000
DTSTAMP:20261014T174432Z
CREATED:20260703T064051Z
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UID:17747-1784732400-1784736000@www.hbbtv.org
SUMMARY:Webinar: DVB-I goes live with HbbTV
DESCRIPTION:This webinar examines the role of HbbTV in the first regular DVB-I deployments with updates from multiple markets\, including Germany\, Italy\, New Zealand and Australia. \nSpeakers discuss how HbbTV underpins early DVB-I services\, the strategic relationship and synergies between the two standards\, and how service discovery and a multiplatform approach support distribution across broadcast and IP-based infrastructures. The webinar also addresses strategic questions\, relationships with manufacturers\, partnerships between market players\, challenges and future plans – including a manufacturer’s perspective on DVB-I deployments with practical experiences and insights. \nThe session features 45 minutes of presentations\, followed by a 15-minute live Q&A with the audience and all speakers. \nDate: Wednesday\, 22 July 2026\nTime: 15:00-16:00 CEST (14:00-15:00 BST) \nSpeakers \n\nWilliam Cooper\, Founder & CEO\, SLR (Service List Registry)\nFrank Heineberg\, VP Standards & Innovations\, RTL Deutschland\nStefano Braghieri\, RTI-Mediaset\nErsoy Özdemir\, TV Business Development Manager\, Vestel International\nJörn Krieger\, Moderator\n\nAgenda \n\nJörn Krieger: Welcome & introduction\nWilliam Cooper: Synergies of HbbTV and DVB-I\, developments in New Zealand and Australia\, the strategic approach\, the relationship between DVB-I and HbbTV\, service discovery\, and a multiplatform approach to distribution\nFrank Heineberg: Update on the DVB-I rollout planned in Germany for 2026\, including the technical and strategic approach and the role of partnerships\nStefano Braghieri: Update on the situation in Italy\, one of the most advanced DVB-I markets in Europe\, experiences\, next steps\nErsoy Özdemir: A manufacturer’s perspective on DVB-I\, drawing on Vestel’s involvement in DVB-I activities and deployments\, particularly in the Italian market\, with practical experiences and insights\nQ&A with the audience and all speakers\n\nReplay\nThe recording of the live session is available here. \nPDF presentation downloads\nWilliam Cooper (SLR)\nFrank Heineberg (RTL Deutschland)\nStefano Braghieri (RTI-Mediaset)\nErsoy Özdemir (Vestel International)
URL:https://www.hbbtv.org/event/webinar-dvb-i-goes-live-with-hbbtv/
LOCATION:Webinar
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.hbbtv.org/wp-content/uploads/2026/07/Screenshot-1.jpg
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DTSTART;TZID=Europe/Berlin:20261014T150000
DTEND;TZID=Europe/Berlin:20261014T160000
DTSTAMP:20261015T090951Z
CREATED:20261001T205746Z
LAST-MODIFIED:20261015T090951Z
UID:19441-1791990000-1791993600@www.hbbtv.org
SUMMARY:Webinar: Taking Audience Measurement to the Next Level with HbbTV
DESCRIPTION:This webinar provides an update following our March 2026 session on audience measurement with HbbTV\, bringing fresh insights and perspectives on the latest developments and new opportunities – from the integration of HbbTV return-channel data into Germany’s national TV measurement system to new approaches for measuring viewing on connected TVs. \nAgenda & Speakers \nWelcome and introduction\nJörn Krieger\, Journalist\nModerator \nHbbTV and Germany’s national TV measurement system: From PoC to integration\nKerstin Niederauer-Kopf\, CEO\, AGF \n\nExperiences from the PoC integrating HbbTV data into panel-based audience measurement\nChallenges and lessons learned\nNext steps towards implementation\nHbbTV integration into Germany’s national TV measurement system from 2028\n\nHbbTV audience measurement as a driver for advertising and revenue growth\nAtila Madakbas\, Founder & CEO\, Admongrel \n\nHbbTV measurement and analytics in the MENA market\nTools for broadcasters to understand audiences and improve monetisation\nOpportunities for addressable advertising and revenue growth\n\nMeasuring audiences on connected TVs: The satellite operator perspective\nMichele Gosetti\, VP Sports & Events and New Media\, SES \n\nHow audience measurement is evolving beyond traditional approaches\nUsing HbbTV on connected TVs to gain more timely and granular viewing data\nExperiences and opportunities from a satellite operator’s perspective\n\nBuilding the Future of Media Measurement: Why HbbTV Matters\nStefan Schütz\, Product Director\, NIQ Media Measurement \n\nThe transformation of audience measurement in a converged media landscape\nNIQ’s vision for future-ready media measurement\nHbbTV as a bridge between broadcast and digital measurement\nIndustry collaboration through the HbbTV Association\nThe strategic role of the Audience Measurement Group\n\nJoint Q&A with the audience\nAll speakers\, moderated by Jörn Krieger \nReplay\nThe recording of the live session is available here. \nPDF presentation downloads\nKerstin Niederauer-Kopf (AGF)\nAtila Madakbas (Admongrel)\nStefan Schütz (NIQ Media Measurement)
URL:https://www.hbbtv.org/event/webinar-taking-audience-measurement-to-the-next-level-with-hbbtv/
LOCATION:Webinar
CATEGORIES:Webinar
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