DTG & DTVP Plugfest and HbbTV Testing Event 2026
2026-02-23 - 2026-02-27 | DTG, 5th Floor, 89 Albert Embankment, London, SE1 7TP, United Kingdom
The Digital TV Group (DTG) and Deutsche TV-Plattform (DTVP) are delighted to announce their joint international Plugfest 2026, and the HbbTV Testing Event in cooperation with the HbbTV Association.
Plugfest provides a dynamic platform for companies to collaborate in a controlled environment, testing and validating the interoperability of products, software, content, and applications. This is an essential step toward delivering seamless integration and an outstanding user experience across devices and platforms.
Interoperability tests will cover cutting-edge technologies including:

UHD 4K/8K, HDR, and High Frame Rate (HFR)
Next-Generation Audio (NGA)
HbbTV, DVB-I, and HDMI compatibility

Who Should Participate:
Plugfest is open to all companies interested in validating interoperability with others’ implementations. Typical participants include:

Manufacturers: CE TVs, STBs, streaming sticks, test equipment, AVRs, soundbars, projectors, monitors
Broadcasters and platform operators
Technology providers and encoder manufacturers
Test equipment companies
Research & development institutions
Standardisation bodies
HbbTV app, HbbTV OpApp, and DVB-I implementers

Why Attend:
This is a unique opportunity to collaborate with industry leaders, identify potential interoperability challenges early, and ensure your offerings meet the highest standards of performance and compatibility.
Event Dates:

Plugfest 2026: Monday 23rd February – Wednesday 25th February 2026
HbbTV Testing Event: Wednesday 25th February – Friday 27th February 2026

Location:
DTG Office, 5th Floor, 89 Albert Embankment, London SE1 7TP, UK
Registration & Fees:
DTG, DTVP, and HbbTV members £FOC
Non-members: £750
Note: Attendance is strictly limited to active testing participants only

Register here

IMPORTANT
Please complete the registration form using the button at the top of this page (and return the participation agreement you receive) no later than Friday, February 6th 2026.
All shipped devices and testing equipment must be received at the address below no later than Friday 13th February 2026.
Address: FAO Martyn Traynor, PLUGFEST, DTG, 5th Floor, 89 Albert Embankment, Vauxhall, London, SE1 7TP, UK.
For all Plugfest queries, contact Martyn Traynor: plugfest@dtg.org.uk +44 2078406503
For all HbbTV Testing Event queries, contact Nguyen thi Thanh Van, Samsung Electronics: van.nguyen@samsung.com

Webinar: Audience Measurement and Analytics with HbbTV
2026-03-13 12:00 - 13:00 (Europe/Berlin)
Audience measurement and analysis via HbbTV is gaining momentum as broadcasters, advertisers and measurement bodies seek more accurate, precise and real-time insights across linear TV and streaming. Our upcoming webinar explores how HbbTV data is helping to transform established ratings systems and unlock deeper audience intelligence.
The live session on Friday, 13 March 2026, 12:00-13:00 CET examines how HbbTV complements traditional panel-based measurement, reduces zero ratings for smaller and regional broadcasters, and enables live, granular viewership tracking beyond conventional approaches.
Drawing on practical deployments in Germany, Austria, Spain and the United Kingdom, leading experts will discuss:

Integration of HbbTV data into national measurement frameworks
Use of large-scale ad exposure and outcome measurement data
Cross-market analytics and satellite-based deployments
Methodological and operational challenges
The future role of HbbTV in hybrid TV and streaming measurement

The session will conclude with a live Q&A.
Speakers

Kerstin Niederauer-Kopf, CEO, AGF Videoforschung
Hossein Houssaini, Senior Strategic Advisor, Virtual Minds
Sameer Modha, Measurement Innovation Lead, ITV
Stuart Wilkinson, Managing Director, Business Development, Kantar Media
Moritz Wuttke, Vice-Chairman and Board Member, Konodrac
Bruno Goin, Video Services Architect and Project Manager, Eutelsat
Jörn Krieger, Moderator

Registration
Please sign up here to attend this free webinar: https://register.gotowebinar.com/register/6095894128232152672

13th FOKUS Media Web Symposium
2026-06-16 - 2026-06-17 | Fraunhofer FOKUS, Kaiserin-Augusta-Allee 31, Berlin, 10589, Germany
The 13th FOKUS Media Web Symposium, hosted by Fraunhofer FOKUS, will take place in Berlin on 16-17 June 2026. The main subjects will be AI-driven creativity, immersive experiences, and sustainable practices across the media value chain. Expect breakthroughs in generative workflows, XR storytelling, ultra-fast and secure distribution, personalised and eco-conscious consumption, and green streaming optimisation. AI remains the catalyst, shaping smarter, greener, and more engaging media ecosystems.
Create
This track explores cutting-edge technologies shaping media production and content generation. Generative AI and Large Language Models (LLMs) are redefining creative workflows, while AI-based media encoding and advanced content analysis enhance efficiency and personalisation. Metadata-driven processes and Green Digital Twins enable sustainable and optimised media pipelines. Immersive experiences through XR, Metaverse, and Holo Conferencing highlight the convergence of virtual collaboration and storytelling. Energy-conscious encoding reflects the growing commitment to eco-friendly media creation.
Distribute
Distribution innovations focus on delivering media with speed, security, and adaptability. Protocols like DASH, HLS, and Media over QUIC (MoQ) enable low-latency streaming at scale, complemented by Content Steering for dynamic delivery optimisation. Edge and Cloud Processing, combined with 5G/6G networks, unlock ultra-responsive media experiences. Advanced monetisation strategies such as HbbTV Dynamic Ad Substitution, Server-Guided Ad-Insertion and Programmatic Advertisement drive new revenue models. Security and authenticity remain central through DRM and C2PA, ensuring trust in a rapidly evolving ecosystem.
Consume
This track addresses user experience and sustainable media consumption. Advances in video player technology and Quality of Experience monitoring ensure seamless playback across devices. Energy-efficient media players and green AI enable sustainable viewing habits, while Addressable TV personalises content delivery. Immersive XR and Metaverse experiences redefine interaction, supported by AI-based media solutions for smarter engagement. The focus on sustainability reflects a growing demand for responsible and user-centric media consumption.
Optimise
Optimisation technologies aim to enhance performance, sustainability, and transparency across the media value chain. Streaming Analytics and Advanced Analytics provide actionable insights for real-time decision-making. AI-driven optimisation improves delivery efficiency, while energy-conscious infrastructure and Green Streaming initiatives reduce environmental impact. Innovations like Green Content Steering and Content Provenance ensure authenticity and trust in media workflows. This track highlights the synergy between data, AI, and sustainability for next-generation media ecosystems.
The HbbTV Association is proud to be a partner of the FOKUS Media Web Symposium. The full programme and further details can be found here.
