HbbTV

12th FOKUS Media Web Symposium 2025
2025-06-24 - 2025-06-25 | Fraunhofer FOKUS, Kaiserin-Augusta-Allee 31, Berlin, 10589, Germany
The 12th FOKUS Media Web Symposium (MWS), hosted by Fraunhofer FOKUS, will be held in Berlin, Germany, on 24-25 June 2025. Targeting industry leaders and media tech enthusiasts, the annual international conference offers a platform for exploring advancements in Internet-based media delivery.
The Symposium will span two days, with the first day dedicated to tutorials, workshops and exhibitions. The second day will shift its focus to key trends and business discussions within the media technology landscape. Experts from around the world will present their insights and share experiences on the latest developments and future trends in web and media technologies.
Highlighted topics for the 2025 edition of the MWS are:
Streaming Innovations:
Video Player Tech, DASH, HLS, Media over QUIC (MoQ), Streaming Analytics, C2PA, Low Latency Streaming, Content Steering, DRM, Quality of Experience, Edge and Cloud Processing
Advanced Media and Advertising:
HbbTV, Addressable TV, Dynamic Ad Insertion/Substitution, Programmatic Advertisement, Metaverse, XR, Holo Conferencing, Media Delivery in 5G/6G,
Sustainable Media Technologies:
Green Streaming, Content Provenance and Authenticity, Energy-conscious Encoding, Green Digital Twins for Media Workflows, Energy-efficient Media Player, Green Content Steering, Sustainable Media Consumption, Energy-efficient Media Infrastructure
AI-Driven Media Technologies:
Generative AI, LLMs, AI-based Media Solutions, Advanced Streaming Analytics, AI-based Media Encoding, Content Analysis and Metadata
Attendees can look forward to vibrant discussions and networking opportunities during coffee breaks, exhibition tours and at the renowned Media Web Night. This year’s Symposium aims to push the boundaries of innovation and foster collaborative efforts towards a sustainable and technologically advanced media future.
Further details and the registration form can be found here.

Webinar: Reference Test Applications explained
2025-07-01 10:00 - 11:00 (Europe/Berlin) | Webinar
Ensuring long term compatibility of streaming services on an ever-evolving set of streaming devices is a key problem for the industry. Huge amounts of time and money are spent each year ensuring the availability of services for viewers and ensuring support and maintenance costs remain manageable.
This webinar will review some of the most recent approaches taken by platform operators, test services providers and media services companies to create reference test applications and test tools which build on top of HbbTV, DASH and PlayReady. We will look at four approaches recently deployed and discuss the benefits of test tooling and test applications to allow the industry to confidently launch services that will be enjoyed by customers for years to come!
Join us for an engaging discussion with industry leaders on the cutting-edge approach to ensuring interoperability.
Agenda

Building test suites and reference apps – Resillion summarise the approaches taken, benefits and improvements available from adding reference applications to our armoury of testing tools.
Reference Player and TACO – Everyone TV detail the use cases for IP video streaming validation and a Reference HbbTV Operator Application in the approval process for Freely devices.
Interoperability with remote devices – Suitest feedback on the approach and findings from a testing event where remote test devices were made available in Shenzhen.

Speakers

Bob Campbell – Global Head of Conformance and Interoperability, Resillion
Mark Riley – Senior Architect, Everyone TV

Alex Russell – Controller of Technical Partnerships, Everyone TV
Mirko Nedeljkovic – CEO, Suitest
Jörn Krieger – Moderator

Who should attend?
This webinar is designed for platform operators, streaming service providers, test suite designers, device manufacturers and streaming video application designers looking to understand how to demonstrate support for applications and services across the horizontal market of streaming devices.
Replay
The recording of the live session is available here.
PDF presentation downloads
Bob Campbell (Resillion)
Mark Riley & Alex Russell (Everyone TV)
Mirko Nedeljkovic (Suitest)

DTVP/DTG Plugfest 2025 & HbbTV Testing Event in Berlin
2025-10-06 - 2025-10-10 | Fraunhofer FOKUS, Kaiserin-Augusta-Allee 31, Berlin, 10589, Germany
Deutsche TV-Plattform (DTVP) is continuing its successful Plugfest series in cooperation with Digital TV Group (DTG) UK and the HbbTV Association in 2025. We would like to invite you to the 16th edition, which will take place from 6 to 8 October in Berlin at Fraunhofer FOKUS. Following the Plugfest, an HbbTV Testing Event of the HbbTV Association will take place at the same venue (8-10 October), to which we also invite you on behalf of the HbbTV Association.
The test focus of our Plugfest this time is again on HbbTV, streaming, immersive audio and DVB-I, as well as traditionally on UHD-HDR tests (HDMI®). As always, it is aimed at device manufacturers, broadcasters, technology providers, platform operators, research and development institutions and standardisation bodies.
Please note that participation in all events requires prior registration, and participation in the Plugfest requires signing our participant agreement, which guarantees strict confidentiality. In this context, we would like to point out that the HbbTV-related results of the Plugfest might be shared anonymously with the HbbTV Association.
The schedule of the events is planned as follows:

* DTVP/DTG/HbbTV members: free of charge, Non-members: participant fee
** HbbTV members only, no fee
*** HbbTV Testing Group members only
Please register for participation in one or both parts of the event through the short web form at https://tv-plattform.de/plugfest. There you will find the documents required for binding registration available for download: a detailed registration form and a participant agreement for the Plugfest. Due to the international nature of the event, all information and documents are provided in English. Please note that participation requires active involvement in the event; a purely observer role is not possible.
Please be aware of our deadlines:
Both the registration form and participant agreement must be submitted via email to the office at plugfest@tv-plattform.de by 5 September 2025. The participant agreement must be submitted with the digital signature of a duly authorised representative of the participating organisation.
Alternatively, the hand-signed agreement can be sent by post. In that case, please send the documents in advance via email to plugfest@tv-plattform.de.
We will successively publish further details about the event on the Plugfest website as soon as they are available.
Participation in the Plugfest is open to members of the organisers (Deutsche TV-Plattform, DTG UK or HbbTV Association) as well as companies outside these organisations – subject to a participation fee.
For content-related questions about the DTVP/DTG-Plugfest, please contact our Plugfest team: plugfest@tv-plattform.de
For content-related questions about the HbbTV Testing Event, please contact Nguyen thi Thanh Van, Samsung Electronics: van.nguyen@samsung.com
We look forward to another successful Plugfest and to your registration and particularly thank our partner Fraunhofer FOKUS for the renewed cooperation!

Webinar: HbbTV in MENA – Unlocking New Opportunities for Addressable Advertising and Monetisation
2025-10-15 10:00 - 11:00
The MENA region is rapidly evolving for connected TV and streaming. Rising smart TV adoption and HbbTV-based solutions are creating new ways for broadcasters, device makers, and adtech companies to engage viewers and monetise content.
This webinar explores the latest market dynamics and opportunities ahead of the HbbTV Symposium and Awards 2025 on 12-13 November in Istanbul, co-hosted with TVekstra.
Agenda
The Rise of (C)TV by Tech against Walled Gardens
Speaker: Cem Eroğlu, VP Turkey & MEA & Central Asia, Adform
Cem Eroğlu will discuss how connected TV is reshaping MENA’s media landscape and how HbbTV enables open, data-driven ecosystems beyond walled gardens.
Next-Generation Monetisation in HbbTV & Connected TV
Speaker: Tuna Gürel, Chief Revenue Officer, TVekstra
Tuna Gürel will highlight innovative monetisation strategies using HbbTV, including targeted ads, audience measurement, and interactive experiences, with examples from MENA.
Smart TV and HbbTV Developments in the MENA Market
Speaker: Atinç Ögüt, Deputy General Manager / Consumer Electronics Product Management, Vestel
Atinç Ögüt will provide a manufacturer’s perspective on smart TV growth and HbbTV expansion that boosts viewer engagement and broadcaster relations.
HbbTV Services and Solutions in MENA
Speaker: Ralph Edeine, Head of Engineering and Technical Solutions, Eutelsat
Ralph Edeine will present Eutelsat’s initiatives in the MENA region, focusing on HbbTV-based services and technical solutions supporting broadcasters and service providers.
Q&A with all speakers
Moderator: Jörn Krieger, Journalist
Replay
The recording of the live session is available here.
PDF presentation downloads
Cem Eroğlu (Adform)
Tuna Gürel (TVekstra)
Atinç Ögüt (Vestel)
Ralph Edeine (Eutelsat)

HbbTV Symposium Live Premiere
2025-10-28 12:00 - 12:30
The first preview show of the HbbTV Symposium and Awards 2025 provides an update on our annual key event with exclusive insights on what will be shown and discussed in Istanbul. HbbTV Symposium Live Premiere takes place on Tuesday, 28 October, 12:00-12:30 CET.
Agenda
Welcome introduction
Jörn Krieger, Moderator
2025 Symposium & Awards in Istanbul
Aylen Alonso, TVEkstra
Roundtable
Atila Madakbas, Admongrel
Emanuele Giardina, tivù
Jan Frelek, Backscreen
Thomas Schierbaum, bmt
2025 Symposium & Awards in Istanbul
Angelo Pettazzi, HbbTV Association
Closing remarks
Jörn Krieger and speakers
Replay
Watch the recording on YouTube at https://www.youtube.com/watch?v=1GpRKlHj8l8.

Webinar: Inside HbbTV DRM: Standards, Market Insights and Real-World Deployments
2025-10-29 15:00 - 16:00
Digital Rights Management (DRM) is a key component in delivering premium content securely across connected TV environments. With the growing deployment of HbbTV services and hybrid applications, broadcasters, platform operators and device manufacturers are increasingly focusing on standardised DRM solutions to ensure interoperability, reliability and a seamless viewer experience.
This HbbTV webinar offers an overview of the technical foundations and current status of DRM within the HbbTV ecosystem. Industry experts will share insights into guidelines, deployment practices and real-world use cases, providing valuable perspectives for broadcasters, manufacturers and technology providers.
Agenda
HbbTV DRM Guidelines and Standardisation
Speaker: Jon Piesing, Vice-Chairman, HbbTV Association & Chairman, HbbTV Specification Group
Jon outlines the latest HbbTV DRM guidelines, explaining how standardised approaches ensure compatibility across devices and services, and highlight upcoming developments.
DRM from the Conditional Access and Security Provider Perspective
Speaker: Thierry Thévoz, Principal Software Architect, Nagravision
Thierry presents the viewpoint of a leading CA and security solutions provider, exploring DRM-CA integration, deployment challenges and the need for robust content protection in hybrid TV environments.
The Italian Perspective: Implementing DRM in Broadcaster Environments
Speaker: Fabio Guarnaccia, Competitive Scenario Analysis Manager – Strategic Marketing, Mediaset
Fabio shares insights from the Italian market, where broadcasters are introducing DRM to protect and monetise premium content, with lessons from real-world implementation.
Market Reality: Insights from the DASH-DRM Reference Application
Speaker: Juha Joki, Technical Director, Sofia Digital
Juha presents findings from the DASH-DRM Reference Application, offering practical observations on DRM performance in real deployments and market readiness.
Q&A session with all speakers
Moderator: Jörn Krieger, Journalist
Replay
The recording of the live session is available here.
PDF presentation downloads
Jon Piesing (HbbTV Association)
Thierry Thévoz (Nagravision)
Fabio Guarnaccia (Mediaset)
Juha Joki (Sofia Digital)

HbbTV Symposium Demo Live
2025-11-06 12:00 - 12:30
The second preview show of the HbbTV Symposium and Awards 2025 offers a first look at the innovations, insights and debates waiting for you at our annual key event on 12-13 November in Istanbul. HbbTV Symposium Demo Live takes place on Thursday, 6 November, 12.00-12.30 CET.
Agenda
Welcome introduction
Jörn Krieger, Moderator
HbbTV Symposium 2025
Vincent Grivet, HbbTV Association Chairman
Demo Live
Live presentation, solution focus, product explanation, special announcement
Moritz Wuttke, Konodrac
Aylen Alonso, TVekstra
Jeff Hunter, YouView TV

HbbTV Symposium 2025
Unconference Day and opportunities
Eoghan O’Sullivan, HbbTV Symposium Moderator
Closing remarks
Jörn Krieger and speakers
Replay
Watch the recording on YouTube at https://www.youtube.com/watch?v=_8SPlT8csnA.

13th HbbTV Symposium and Awards 2025
2025-11-12 - 2025-11-13
The 13th HbbTV Symposium and Awards will take place on 12th-13th November 2025 in Istanbul, Turkey. The annual key summit of the connected TV industry will be co-hosted with TVekstra, a leading provider of addressable advertising solutions for broadcasters and advertisers.
Targeting platform operators, broadcasters, advertisers and adtechs, standards organisations and technology companies, the event will provide exclusive, first-hand insights into the latest industry developments, discussing new services, experiences and challenges with a focus on specifications, interoperability and regulation.
Top-level executives of the international connected TV industry will discuss business models to grow revenues with HbbTV-based applications and services as well as new developments in the areas of addressable advertising, business models, streaming technologies, DVB-I and the HbbTV Operator Application.
The HbbTV Symposium will again consist of a traditional conference with keynotes, panels and roundtables on the first day, followed by the glamourous HbbTV Awards ceremony in the evening. The second day will feature an unconference at which participants decide about the agenda, topics and discussions, actively shaping and driving the sessions and conclusions.
Further information can be found on the Symposium microsite.

DTG & DTVP Plugfest and HbbTV Testing Event 2026
2026-02-23 - 2026-02-27 | DTG, 5th Floor, 89 Albert Embankment, London, SE1 7TP, United Kingdom
The Digital TV Group (DTG) and Deutsche TV-Plattform (DTVP) are delighted to announce their joint international Plugfest 2026, and the HbbTV Testing Event in cooperation with the HbbTV Association.
Plugfest provides a dynamic platform for companies to collaborate in a controlled environment, testing and validating the interoperability of products, software, content, and applications. This is an essential step toward delivering seamless integration and an outstanding user experience across devices and platforms.
Interoperability tests will cover cutting-edge technologies including:

UHD 4K/8K, HDR, and High Frame Rate (HFR)
Next-Generation Audio (NGA)
HbbTV, DVB-I, and HDMI compatibility

Who Should Participate:
Plugfest is open to all companies interested in validating interoperability with others’ implementations. Typical participants include:

Manufacturers: CE TVs, STBs, streaming sticks, test equipment, AVRs, soundbars, projectors, monitors
Broadcasters and platform operators
Technology providers and encoder manufacturers
Test equipment companies
Research & development institutions
Standardisation bodies
HbbTV app, HbbTV OpApp, and DVB-I implementers

Why Attend:
This is a unique opportunity to collaborate with industry leaders, identify potential interoperability challenges early, and ensure your offerings meet the highest standards of performance and compatibility.
Event Dates:

Plugfest 2026: Monday 23rd February – Wednesday 25th February 2026
HbbTV Testing Event: Wednesday 25th February – Friday 27th February 2026

Location:
DTG Office, 5th Floor, 89 Albert Embankment, London SE1 7TP, UK
Registration & Fees:
DTG, DTVP, and HbbTV members £FOC
Non-members: £750
Note: Attendance is strictly limited to active testing participants only

Register here

IMPORTANT
Please complete the registration form using the button at the top of this page (and return the participation agreement you receive) no later than Friday February 6th 2026.
All shipped devices and testing equipment must be received at the address below no later than Friday 13th February 2026.
Address: FAO Martyn Traynor, PLUGFEST, DTG, 5th Floor, 89 Albert Embankment, Vauxhall, London, SE1 7TP, UK.
For all Plugfest queries, contact Martyn Traynor: plugfest@dtg.org.uk +44 2078406503
For all HbbTV Testing Event queries, contact Nguyen thi Thanh Van, Samsung Electronics: van.nguyen@samsung.com
