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UID:19441-1791990000-1791993600@www.hbbtv.org
SUMMARY:Webinar: Taking Audience Measurement to the Next Level with HbbTV
DESCRIPTION:Our next webinar on Wednesday\, 14 October\, 15:00-16:00 CEST\, provides an update following our March 2026 session on audience measurement with HbbTV\, bringing fresh insights and perspectives on the latest developments and new opportunities – from the integration of HbbTV return-channel data into Germany’s national TV measurement system to new approaches for measuring viewing on connected TVs. \nAgenda \n15:00 | Welcome and introduction\nJörn Krieger\, Journalist\nModerator \n15:05 | HbbTV and Germany’s national TV measurement system: From PoC to integration\nKerstin Niederauer-Kopf\, CEO\, AGF \n\nExperiences from the PoC integrating HbbTV data into panel-based audience measurement\nChallenges and lessons learned\nNext steps towards implementation\nHbbTV integration into Germany’s national TV measurement system from 2028\n\n15:15 | Building the Future of Media Measurement: Why HbbTV Matters\nStefan Schütz\, Product Director\, NIQ Media Measurement \n\nThe transformation of audience measurement in a converged media landscape\nNIQ’s vision for future-ready media measurement\nHbbTV as a bridge between broadcast and digital measurement\nIndustry collaboration through the HbbTV Association\nThe strategic role of the Audience Measurement Group\n\n15:25 | Measuring audiences on connected TVs: The satellite operator perspective\nMichele Gosetti\, VP Sports & Events and New Media\, SES \n\nHow audience measurement is evolving beyond traditional approaches\nUsing HbbTV on connected TVs to gain more timely and granular viewing data\nExperiences and opportunities from a satellite operator’s perspective\n\n15:35 | HbbTV audience measurement as a driver for advertising and revenue growth\nAtila Madakbas\, Founder & CEO\, Admongrel \n\nHbbTV measurement and analytics in the MENA market\nTools for broadcasters to understand audiences and improve monetisation\nOpportunities for addressable advertising and revenue growth\n\n15:45 | Joint Q&A with the audience\nAll speakers\, moderated by Jörn Krieger \n16:00 | End of webinar \nRegistration\nPlease sign up here to attend this free webinar: https://register.gotowebinar.com/register/8973219306213409888 \n 
URL:https://www.hbbtv.org/event/webinar-taking-audience-measurement-to-the-next-level-with-hbbtv/
CATEGORIES:Webinar
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DTSTART;VALUE=DATE:20261118
DTEND;VALUE=DATE:20261120
DTSTAMP:20260420T094143Z
CREATED:20260420T094143Z
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UID:17469-1794960000-1795132799@www.hbbtv.org
SUMMARY:14th HbbTV Symposium and Awards 2026
DESCRIPTION:The 14th HbbTV Symposium and Awards on 18-19 November 2026 in Barcelona\, Spain\, provides a unique platform to present and discuss the latest developments in the connected TV industry. The event takes place at the Catalonia Barcelona Plaza Hotel\, a four-star hotel offering first-class conference and accommodation facilities\, located at Plaza España\, one of the epicentres of the Catalan capital. \nThe 2026 Symposium is hosted by the HbbTV Association and 3Cat\, Catalonia’s public media corporation. With a track record of more than 40 years\, 3Cat is an industry leader thanks to a crosscutting offering that integrates television\, radio and digital content on the 3Cat platform. \nThe Symposium targets a wide-ranging audience\, including platform operators\, broadcasters\, advertisers\, adtech companies\, standards bodies\, regulators and technology vendors. A central theme at this year’s conference will be HbbTV’s role as a unifying framework in an increasingly fragmented connected TV (CTV) landscape\, where broadcasters must navigate a multitude of operating systems and device environments. \nThe agenda will also explore how HbbTV-based audience measurement can enhance traditional panel systems by providing more granular\, data-driven and even real-time insights\, supporting broadcasters’ need for accurate and scalable analytics. Further sessions will highlight the latest developments in addressable advertising and examine HbbTV’s growing adoption in new markets\, with the MENA region and Asian countries now embracing the open standard. \nThe programme will also feature sessions on accessibility\, natural-language interfaces powered by AI\, and the collaborative potential of HbbTV as a shared framework for broadcasters\, technology providers\, and manufacturers. Emerging audiovisual experiences will also be explored\, including deep personalisation through AI\, gaming on connected TV platforms\, second screen and XR-enhanced content\, and new forms of interactive viewer engagement. \nThe HbbTV Symposium and Awards 2026 continues the successful two-day format established in previous years. The first day will offer a traditional conference setting\, featuring keynotes\, presentations\, panel discussions\, and roundtables. Leading industry experts and executives will present\, showcase\, and discuss the latest developments\, innovations\, and use cases. \nOn the second day\, the event will adopt an unconference format. Attendees will actively shape the agenda\, proposing topics and leading breakout discussions in a collaborative and informal environment. This format enables open dialogue and creative exchange\, providing a unique opportunity to explore real-world challenges and share practical solutions\, whether technical or business related. \nA highlight of the event will be the prestigious HbbTV Awards ceremony\, taking place in the evening of the first day. Celebrating excellence within the HbbTV community\, the awards recognise outstanding innovations\, services\, and contributions. The ceremony will be held in a stylish and festive setting that encourages networking\, collaboration\, and a shared celebration of industry achievements.
URL:https://www.hbbtv.org/event/14th-hbbtv-symposium-and-awards-2026/
LOCATION:Catalonia Barcelona Plaza Hotel\, Barcelona\, Spain\, Pl. d’Espanya\, 6-8\, Sants-Montjuïc\, 08014 Barcelona\, Catalonia\, 08014\, Spain
CATEGORIES:Symposium
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