HbbTV

15th DTVP & DTG Plugfest and HbbTV Testing Event in Berlin
2024-10-07 - 2024-10-11 | Fraunhofer FOKUS, Kaiserin-Augusta-Allee 31, Berlin, 10589, Germany
Deutsche TV-Plattform is continuing its successful Plugfest series in cooperation with DTG UK in 2024. The 15th edition will take place from 7-11 October in Berlin at Fraunhofer FOKUS. Following the Plugfest on 7-9 October, an HbbTV Testing Event hosted by the HbbTV Association’s HbbTV Testing Group will take place at the same venue from 9-11 October.
The focus of the Plugfest this time is on HbbTV, streaming, immersive audio and DVB-I, as well as traditionally on UHD-HDR tests (HDMI). As always, it is aimed at device manufacturers, broadcasters, technology providers, platform operators, research and development institutions and standardisation bodies.
The HbbTV Testing Event is an opportunity for HbbTV implementers to execute tests on their devices and log those executions as part of the evidence required to approve test cases for the Test Suite v2024-3 release. The representatives of test material providers will be available to discuss problems found with either the test material or implementation. The event participants will have temporary access to the test harness necessary for executing the test cases at the event.
Further details and the registration form can be found at https://tv-plattform.de/plugfest/.

HbbTV Symposium and Awards Premiere Live
2024-10-15 15:00 - 15:40 (Europe/Berlin)
The second preview event of the HbbTV Symposium and Awards 2024 provides an update on our annual key summit with exclusive insights on what will be shown and discussed in London.
HbbTV Symposium Premiere takes place live on Tuesday, 15 October 2024, 15:00-15:40 CEST.
Agenda
Welcome
Jörn Krieger, Moderator
Round Table I
New HbbTV developments, applications and solutions, HbbTV Symposium 2024 preview, future plans
Participants
Stefano Braghieri, MFE/Mediaset
Romualdo Federico, Kineton
Frode Hernes, Xperi
HbbTV Symposium Unconference Update
The future of HbbTV device conformance testing and potential role for reference apps
Thi Thanh Van Nguyen, Chair, HbbTV Testing Group, HbbTV Association
Round Table II
Participants
Jeff Hunter, YouView
Nial Ferguson, Sourcepoint
Bob Campbell, Resillion
Sebastian Strootmann, Serverside.AI
HbbTV Symposium Update
Vincent Grivet, Chair, HbbTV Association
Closing remarks
Jörn Krieger, Moderator
Watch the recording on YouTube at https://www.youtube.com/watch?v=wCR4n9jlYo4.

HbbTV Symposium Demo Live
2024-11-07 15:00 - 15:40 | Webinar
The third preview webinar of the HbbTV Symposium and Awards 2024 provides an update on our annual key event with exclusive insights on what will be shown and discussed in London.
HbbTV Symposium Demo Live takes place live on Thursday, 7 November 2024, 15:00-15:40 CET.
Agenda
Welcome
Jörn Krieger, Moderator
Demo Live
Live presentation, solution focus, product explanation, special announcement
Participants
Paul Martin, obs
Stanislas Leridon, Dotscreen
Jan Frelek, Backscreen
Oliver Botti, Deltatre
Zivko Radonjic, iWedia
HbbTV Symposium 2024
Eoghan O’Sullivan
Unconference Day and Opportunities
Closing remarks
Jörn Krieger, Moderator
Watch the recording on YouTube at https://www.youtube.com/watch?v=g1GPenuND6E.

HbbTV Symposium Demo Live II
2024-11-12 15:00 - 15:40 | Webinar
The final preview webinar of the HbbTV Symposium and Awards 2024 provides an update on our annual key event with exclusive insights on what will be shown and discussed in London.
HbbTV Symposium Demo Live II takes place live on Tuesday, 12 November, 15:00-15:40 CET.
Agenda
Welcome
Jörn Krieger, Moderator
Demo Live
Live presentation, solution focus, product explanation, special announcement
Participants
Rick Cordeiro, JW Player
Moritz Wuttke, Konodrac
Nial Ferguson, Sourcepoint
Mathieu Ghariani, Netgem
Frode Hernes, Xperi
Leander Carell, Serverside
HbbTV Symposium 2024
Angelo Pettazzi, HbbTV
Main Topics, Unconference, Attendees
Closing remarks
Jörn Krieger, Moderator
Watch the recording on YouTube at https://www.youtube.com/watch?v=U3gpDFHS7_U.

12th HbbTV Symposium and Awards 2024
2024-11-14 - 2024-11-15 | Church House Westminster, Church House Westminster, Dean's Yard, London, SW1P 3NZ, United Kingdom
The 12th HbbTV Symposium and Awards will take place on 14th-15th November, 2024 in London, UK. The annual key summit of the connected TV industry, targeting platform operators, broadcasters, advertisers and adtechs, standards organisations and technology companies, will be co-hosted with Everyone TV. The joint venture owned and supported by the UK’s leading public service broadcasters BBC, ITV, Channel 4 and Channel 5 operates the free-TV platforms Freeview and Freesat.
The HbbTV Symposium and Awards 2024 will take place at Church House, a prestigious event and conference venue in the heart of Westminster, central London. The historical building, dating back to 1887, will provide an excellent and inspiring location for delegates, sponsors, exhibitors and networking.
Top-level executives of the international connected TV industry will provide exclusive, first-hand insights into the latest industry developments, discussing new services, experiences and challenges with a focus on specifications, interoperability, standards regimes and regulation. Topics include new developments in the areas of Targeted Advertising, DVB-I, the HbbTV Operator Application and Application Discovery over Broadband Phase 2 (ADB2).
Following the successful introduction of the new concept last year, the HbbTV Symposium will again consist of a traditional conference with keynotes, panels and roundtables on the first day, followed by the glamourous HbbTV Awards ceremony in the evening. The second day will feature an unconference at which participants decide about the agenda, topics and discussions, actively shaping and driving the sessions and conclusions.

DTG/DTVP joint Plugfest 2025 & HbbTV Testing Event
2025-02-24 - 2025-02-28 | DTG, 5th Floor, 89 Albert Embankment, London, SE1 7TP, United Kingdom
The joint DTG/DTVP Plugfest is back for 2025 and will take place from Monday 24th February to Wednesday 26th February at the DTG offices in London, UK, followed by the HbbTV Testing Event from Wednesday 26th February to Friday 28th February.
Plugfest provides a dynamic platform where companies collaborate in a controlled environment to test and validate the interoperability of their products, software, content, and apps. This event is an essential step toward delivering seamless integration and an outstanding user experience across devices and platforms.
At Plugfest, interoperability tests cover a range of cutting-edge technologies, including:

UHD-4K/8K, HDR, and HFR
Next-Generation Audio (NGA)
HbbTV, DVB-I, and HDMI compatibility testing

Plugfest is open to all companies interested in validating their products’ interoperability with others’ implementations. Participants typically include:

CE TV, STB, Encoder, Streaming sticks, Test Equipment, AVR, Soundbar, Projector or Monitor manufacturers
Broadcasters and platform operators
Technology providers and encoder manufacturers
Test equipment companies
Research & development institutions
Standardisation bodies
HbbTV app, HbbTV OpApp, and DVB-I implementers.

This is a unique opportunity for your team to collaborate with industry leaders, identify potential challenges early, and ensure your offerings meet the highest standards of performance and compatibility.
When: 24th to 28th February 2025
Where: DTG, 5th Floor, 89 Albert Embankment, London SE1 7TP, UK
Who: Free for all DTG, DTVP & HbbTV members. Fee applicable for non-members. Attendance is strictly restricted to Participants only.
This Plugfest forms part of a week-long series of events, which also includes the HbbTV Testing Event focusing only on the HbbTV test suite v2025-1 validation and HbbTV Testing Group meeting from Wednesday 26th February to Friday 28th February 2025.
The testing event is open to HbbTV members only. It provides an opportunity for the HbbTV implementers to execute tests on their devices and log those executions as part of the evidence required to approve test cases for the HbbTV test suite v2025-1 release. The representatives of Test Material Providers will be available to discuss problems found with either the test material or implementation. The testing event participants will have temporary access to the test harness, necessary for executing the test cases at the event.
The test plan will be distributed to the event participants a day before. Participants should be TRAA assignees to have access to the HbbTV Test Repository.
Please complete registration using the button at the top of this page and return the agreement you receive to Martyn Traynor by 14th February 2025.
All devices and testing equipment must be shipped by 14th February 2025 to DTG, 5th Floor, 89 Albert Embankment, Vauxhall, London, SE1 7TP, UK.
For content-related questions about the Plugfest, please contact Ranjeet Kaur or Martyn Traynor
For content-related questions about the HbbTV Testing Event or face-to-face meeting, please contact Nguyen thi Thanh Van.
Please register here to take part.

Webinar: Web Assembly and HbbTV – Unlocking New Possibilities
2025-03-12 10:00 - 11:00 | Webinar
Join us for an insightful webinar exploring the integration of Web Assembly (WASM) with HbbTV, a groundbreaking feature scheduled to be part of the upcoming HbbTV 2.0.5 specification. This session delves into what Web Assembly is, how it enhances the HbbTV ecosystem, and its potential applications in interactive and broadcast television.
What You’ll Learn

Web Assembly (WASM) is a powerful technology that allows high-performance execution of code on web browsers, and its introduction to HbbTV could revolutionize how broadcasters and service providers deliver interactive services. The webinar provides a thorough explanation of WASM, its benefits, and how it can be utilized in hybrid broadcast environments to improve the speed and efficiency of applications.
The session also features proof of concepts showcasing WASM’s capabilities within HbbTV, offering attendees valuable insights into the future of interactive television.
Key Takeaways

What is Web Assembly (WASM)? A detailed introduction to the technology and its advantages in a hybrid TV environment.
How WASM fits into HbbTV 2.0.5: A look at how WASM will be integrated into the upcoming HbbTV specification.
Use cases for WASM in HbbTV: Exploring scenarios where developers can benefit from WASM for delivering seamless interactive content.
Proof of concept projects: Review of current projects and demonstrations that highlight WASM’s practical applications in HbbTV.

Speakers

Stuart Harris – Chief Scientist, Red Badger
Matt Hammond – Lead R&D Engineer, BBC
Rafael Bermúdez Guijo – Product Owner at the R&D team, 3Cat
Matthew Huntington – Principal Consultant, Huntington Digital Consultants
Jörn Krieger – Moderator

Webinar Agenda

Stuart Harris: Introduction to Web Assembly (WASM)
An overview of WASM, its history and its role in the broader web ecosystem.
Matt Hammond: Integration of WASM in HbbTV 2.0.5
How WASM will be incorporated into the HbbTV 2.0.5 specification.
Rafael Bermúdez: Proof of Concepts & Demonstrations
An overview of the 3CAT’s proof of concepts using WASM with HbbTV to improve accessibility services.
Matthew Huntington: Potential Use Case Scenarios
What additional use cases could WASM unlock for HbbTV.
Q&A Session:
An opportunity to ask questions and engage with experts on how WASM can be leveraged in your own projects.

Replay
The recording of the live session is available here.
PDF presentation downloads
Stuart Harris (Red Badger)
Matt Hammond (BBC)
Rafael Bermúdez Guijo (3Cat)
Matthew Huntington (Huntington Digital Consultants)

Webinar: Sustainability in streaming – How to reduce the carbon footprint
2025-05-14 10:00 - 11:00 | Webinar
The rising demand for video streaming is driving significant energy consumption and carbon emissions. As the industry seeks sustainable solutions, standards and technologies play a crucial role in reducing environmental impact without compromising quality and user experience.
This webinar will explore how industry standards such as HbbTV, DVB-I, and DASH contribute to sustainability in streaming. Experts will present the latest research findings, discuss best practices, and share real-world experiences in reducing the carbon footprint of video delivery. We will also highlight the importance of consumer awareness and education in fostering sustainable viewing habits and look ahead to future developments in eco-friendly streaming.
Join us for an engaging discussion with industry leaders on the path toward a more sustainable streaming ecosystem.

Agenda

The Role of Standards and Specifications – How HbbTV, DVB-I, and DASH contribute to energy-efficient streaming
New Research and Studies – Insights into the environmental impact of streaming and potential solutions
Experiences and Best Use Cases – Practical approaches from industry leaders in reducing carbon emissions
Consumer Awareness and Education – Encouraging sustainable viewing behaviours
Future Developments – Emerging trends and innovations for a greener streaming industry

Speakers

Ben Schwarz – President, Greening of Streaming
Hemini Mehta – Senior Sustainability Lead, EBU

Vincent Grivet – HbbTV Chair & LoCaT Project
Robert Seeliger – Senior Project Manager Future Applications and Media & DAI Lead, Fraunhofer FOKUS
Peter Pogrzeba – Senior Project Manager, Deutsche Telekom Laboratories
Jörn Krieger – Moderator

Who should attend?
This webinar is designed for broadcasters, streaming service providers, technology vendors, policymakers, and sustainability advocates looking to understand and implement environmentally friendly streaming practices.
Replay
The recording of the live session is available here.
PDF presentation downloads
Ben Schwarz (Greening of Streaming)
Hemini Mehta (EBU)
Vincent Grivet (HbbTV & LoCaT Project)
Robert Seeliger (Fraunhofer FOKUS)
Peter Pogrzeba (Deutsche Telekom Laboratories)

Kineton International Plugfest 2025
2025-06-23 - 2025-06-27 | Kineton, via Edoardo Bassini 56, Milan, 20133, Italy
Kineton is delighted to announce the second International Plugfest planned for this year in cooperation with the HbbTV Association. The Kineton Plugfest will take place from Monday, June 23rd, to Wednesday, June 25th, at the Kineton offices in Milan, Italy. From June 25th to June 27th, the HbbTV Testing Event and Testing Group meeting will follow.
Plugfests provide a fantastic, controlled platform for all participants to collaborate towards achieving interoperability and delivering an excellent user experience.
Interoperability tests cover cutting-edge technologies such as UHD-4K/8K, HDR, HFR, NGA, HbbTV, DVB-I and HDMI (2.0/2.1a/2.1b) interoperability with sources (STBs/streaming devices, sound bars, AVRs, laptops, encoders) and sinks (TVs, projectors, display monitors etc).
The Plugfest is open to all companies interested in testing/validating their AV products/software/content/apps interoperability & compatibility with others’ implementations. Participants include TV device manufacturers, broadcasters, technology providers, platform operators, encoder providers, test equipment manufacturers, research & development institutions, standardisation bodies as well as HbbTV app, HbbTV OpApp and DVB-I client developers.
Plugfest Date: June 23-25, 2025
Venue: Kineton offices, via Edoardo Bassini 56, 20133 Milan, Italy
Who: Free for all HbbTV members. Nominal fee applicable for non-members. Attendance is strictly restricted to participants only.
The Plugfest is part of a week-long event, which also includes the HbbTV Testing Event, focusing on the HbbTV Test Suite v2025-2 validation, and the HbbTV Testing Group meeting from June 25th to June 27th. The Testing Event is open to HbbTV members only.
The Plugfest provides an opportunity for the HbbTV implementers to execute tests on their devices and log those executions as part of the evidence required to approve test cases for the HbbTV Test Suite v2025-2 release. The representatives of test material providers will be available to discuss problems found with either the test material or implementation. The Testing Event participants will have temporary access to the test harness, necessary for executing the test cases at the event. The test plan will be distributed to the event participants a day before. Participants should be TRAA assignees to have access to the HbbTV Test Repository.
Event details:

Update: Deadline for registrations extended to June 18th 2025. Please register here.
For content-related questions about the Plugfest, please contact Salvatore Martino at salvatore.martino@kineton.it
For content-related questions about the HbbTV Testing Event or the face-to-face HbbTV Testing Group meeting, please contact Nguyen Thi Thanh Van, Samsung Electronics at van.nguyen@samsung.com

12th FOKUS Media Web Symposium 2025
2025-06-24 - 2025-06-25 | Fraunhofer FOKUS, Kaiserin-Augusta-Allee 31, Berlin, 10589, Germany
The 12th FOKUS Media Web Symposium (MWS), hosted by Fraunhofer FOKUS, will be held in Berlin, Germany, on 24-25 June 2025. Targeting industry leaders and media tech enthusiasts, the annual international conference offers a platform for exploring advancements in Internet-based media delivery.
The Symposium will span two days, with the first day dedicated to tutorials, workshops and exhibitions. The second day will shift its focus to key trends and business discussions within the media technology landscape. Experts from around the world will present their insights and share experiences on the latest developments and future trends in web and media technologies.
Highlighted topics for the 2025 edition of the MWS are:
Streaming Innovations:
Video Player Tech, DASH, HLS, Media over QUIC (MoQ), Streaming Analytics, C2PA, Low Latency Streaming, Content Steering, DRM, Quality of Experience, Edge and Cloud Processing
Advanced Media and Advertising:
HbbTV, Addressable TV, Dynamic Ad Insertion/Substitution, Programmatic Advertisement, Metaverse, XR, Holo Conferencing, Media Delivery in 5G/6G,
Sustainable Media Technologies:
Green Streaming, Content Provenance and Authenticity, Energy-conscious Encoding, Green Digital Twins for Media Workflows, Energy-efficient Media Player, Green Content Steering, Sustainable Media Consumption, Energy-efficient Media Infrastructure
AI-Driven Media Technologies:
Generative AI, LLMs, AI-based Media Solutions, Advanced Streaming Analytics, AI-based Media Encoding, Content Analysis and Metadata
Attendees can look forward to vibrant discussions and networking opportunities during coffee breaks, exhibition tours and at the renowned Media Web Night. This year’s Symposium aims to push the boundaries of innovation and foster collaborative efforts towards a sustainable and technologically advanced media future.
Further details and the registration form can be found here.

Webinar: Reference Test Applications explained
2025-07-01 10:00 - 11:00 | Webinar
Ensuring long term compatibility of streaming services on an ever-evolving set of streaming devices is a key problem for the industry. Huge amounts of time and money are spent each year ensuring the availability of services for viewers and ensuring support and maintenance costs remain manageable.
This webinar will review some of the most recent approaches taken by platform operators, test services providers and media services companies to create reference test applications and test tools which build on top of HbbTV, DASH and PlayReady. We will look at four approaches recently deployed and discuss the benefits of test tooling and test applications to allow the industry to confidently launch services that will be enjoyed by customers for years to come!
Join us for an engaging discussion with industry leaders on the cutting-edge approach to ensuring interoperability.
Agenda

Building test suites and reference apps – Resillion summarise the approaches taken, benefits and improvements available from adding reference applications to our armoury of testing tools.
Reference Player and TACO – Everyone TV detail the use cases for IP video streaming validation and a Reference HbbTV Operator Application in the approval process for Freely devices.
Interoperability with remote devices – Suitest feedback on the approach and findings from a testing event where remote test devices were made available in Shenzhen.

Speakers

Bob Campbell – Global Head of Conformance and Interoperability, Resillion
Mark Riley – Senior Architect, Everyone TV

Alex Russell – Controller of Technical Partnerships, Everyone TV
Mirko Nedeljkovic – CEO, Suitest
Jörn Krieger – Moderator

Who should attend?
This webinar is designed for platform operators, streaming service providers, test suite designers, device manufacturers and streaming video application designers looking to understand how to demonstrate support for applications and services across the horizontal market of streaming devices.
Replay
The recording of the live session is available here.
PDF presentation downloads
Bob Campbell (Resillion)
Mark Riley & Alex Russell (Everyone TV)
Mirko Nedeljkovic (Suitest)

DTVP/DTG Plugfest 2025 & HbbTV Testing Event in Berlin
2025-10-06 - 2025-10-10 | Fraunhofer FOKUS, Kaiserin-Augusta-Allee 31, Berlin, 10589, Germany
Deutsche TV-Plattform (DTVP) is continuing its successful Plugfest series in cooperation with Digital TV Group (DTG) UK and the HbbTV Association in 2025. We would like to invite you to the 16th edition, which will take place from 6 to 8 October in Berlin at Fraunhofer FOKUS. Following the Plugfest, an HbbTV Testing Event of the HbbTV Association will take place at the same venue (8-10 October), to which we also invite you on behalf of the HbbTV Association.
The test focus of our Plugfest this time is again on HbbTV, streaming, immersive audio and DVB-I, as well as traditionally on UHD-HDR tests (HDMI®). As always, it is aimed at device manufacturers, broadcasters, technology providers, platform operators, research and development institutions and standardisation bodies.
Please note that participation in all events requires prior registration, and participation in the Plugfest requires signing our participant agreement, which guarantees strict confidentiality. In this context, we would like to point out that the HbbTV-related results of the Plugfest might be shared anonymously with the HbbTV Association.
The schedule of the events is planned as follows:

* DTVP/DTG/HbbTV members: free of charge, Non-members: participant fee
** HbbTV members only, no fee
*** HbbTV Testing Group members only
Please register for participation in one or both parts of the event through the short web form at https://tv-plattform.de/plugfest. There you will find the documents required for binding registration available for download: a detailed registration form and a participant agreement for the Plugfest. Due to the international nature of the event, all information and documents are provided in English. Please note that participation requires active involvement in the event; a purely observer role is not possible.
Please be aware of our deadlines:
Both the registration form and participant agreement must be submitted via email to the office at plugfest@tv-plattform.de by 5 September 2025. The participant agreement must be submitted with the digital signature of a duly authorised representative of the participating organisation.
Alternatively, the hand-signed agreement can be sent by post. In that case, please send the documents in advance via email to plugfest@tv-plattform.de.
We will successively publish further details about the event on the Plugfest website as soon as they are available.
Participation in the Plugfest is open to members of the organisers (Deutsche TV-Plattform, DTG UK or HbbTV Association) as well as companies outside these organisations – subject to a participation fee.
For content-related questions about the DTVP/DTG-Plugfest, please contact our Plugfest team: plugfest@tv-plattform.de
For content-related questions about the HbbTV Testing Event, please contact Nguyen thi Thanh Van, Samsung Electronics: van.nguyen@samsung.com
We look forward to another successful Plugfest and to your registration and particularly thank our partner Fraunhofer FOKUS for the renewed cooperation!

Webinar: HbbTV in MENA – Unlocking New Opportunities for Addressable Advertising and Monetisation
2025-10-15 10:00 - 11:00
The MENA region is rapidly evolving for connected TV and streaming. Rising smart TV adoption and HbbTV-based solutions are creating new ways for broadcasters, device makers, and adtech companies to engage viewers and monetise content.
This webinar explores the latest market dynamics and opportunities ahead of the HbbTV Symposium and Awards 2025 on 12-13 November in Istanbul, co-hosted with TVekstra.
Agenda
The Rise of (C)TV by Tech against Walled Gardens
Speaker: Cem Eroğlu, VP Turkey & MEA & Central Asia, Adform
Cem Eroğlu will discuss how connected TV is reshaping MENA’s media landscape and how HbbTV enables open, data-driven ecosystems beyond walled gardens.
Next-Generation Monetisation in HbbTV & Connected TV
Speaker: Tuna Gürel, Chief Revenue Officer, TVekstra
Tuna Gürel will highlight innovative monetisation strategies using HbbTV, including targeted ads, audience measurement, and interactive experiences, with examples from MENA.
Smart TV and HbbTV Developments in the MENA Market
Speaker: Atinç Ögüt, Deputy General Manager / Consumer Electronics Product Management, Vestel
Atinç Ögüt will provide a manufacturer’s perspective on smart TV growth and HbbTV expansion that boosts viewer engagement and broadcaster relations.
HbbTV Services and Solutions in MENA
Speaker: Ralph Edeine, Head of Engineering and Technical Solutions, Eutelsat
Ralph Edeine will present Eutelsat’s initiatives in the MENA region, focusing on HbbTV-based services and technical solutions supporting broadcasters and service providers.
Q&A with all speakers
Moderator: Jörn Krieger, Journalist
Replay
The recording of the live session is available here.
PDF presentation downloads
Cem Eroğlu (Adform)
Tuna Gürel (TVekstra)
Atinç Ögüt (Vestel)
Ralph Edeine (Eutelsat)

HbbTV Symposium Live Premiere
2025-10-28 12:00 - 12:30
The first preview show of the HbbTV Symposium and Awards 2025 provides an update on our annual key event with exclusive insights on what will be shown and discussed in Istanbul. HbbTV Symposium Live Premiere takes place on Tuesday, 28 October, 12:00-12:30 CET.
Agenda
Welcome introduction
Jörn Krieger, Moderator
2025 Symposium & Awards in Istanbul
Aylen Alonso, TVEkstra
Roundtable
Atila Madakbas, Admongrel
Emanuele Giardina, tivù
Jan Frelek, Backscreen
Thomas Schierbaum, bmt
2025 Symposium & Awards in Istanbul
Angelo Pettazzi, HbbTV Association
Closing remarks
Jörn Krieger and speakers
Replay
Watch the recording on YouTube at https://www.youtube.com/watch?v=1GpRKlHj8l8.

Webinar: Inside HbbTV DRM: Standards, Market Insights and Real-World Deployments
2025-10-29 15:00 - 16:00
Digital Rights Management (DRM) is a key component in delivering premium content securely across connected TV environments. With the growing deployment of HbbTV services and hybrid applications, broadcasters, platform operators and device manufacturers are increasingly focusing on standardised DRM solutions to ensure interoperability, reliability and a seamless viewer experience.
This HbbTV webinar offers an overview of the technical foundations and current status of DRM within the HbbTV ecosystem. Industry experts will share insights into guidelines, deployment practices and real-world use cases, providing valuable perspectives for broadcasters, manufacturers and technology providers.
Agenda
HbbTV DRM Guidelines and Standardisation
Speaker: Jon Piesing, Vice-Chairman, HbbTV Association & Chairman, HbbTV Specification Group
Jon outlines the latest HbbTV DRM guidelines, explaining how standardised approaches ensure compatibility across devices and services, and highlight upcoming developments.
DRM from the Conditional Access and Security Provider Perspective
Speaker: Thierry Thévoz, Principal Software Architect, Nagravision
Thierry presents the viewpoint of a leading CA and security solutions provider, exploring DRM-CA integration, deployment challenges and the need for robust content protection in hybrid TV environments.
The Italian Perspective: Implementing DRM in Broadcaster Environments
Speaker: Fabio Guarnaccia, Competitive Scenario Analysis Manager – Strategic Marketing, Mediaset
Fabio shares insights from the Italian market, where broadcasters are introducing DRM to protect and monetise premium content, with lessons from real-world implementation.
Market Reality: Insights from the DASH-DRM Reference Application
Speaker: Juha Joki, Technical Director, Sofia Digital
Juha presents findings from the DASH-DRM Reference Application, offering practical observations on DRM performance in real deployments and market readiness.
Q&A session with all speakers
Moderator: Jörn Krieger, Journalist
Replay
The recording of the live session is available here.
PDF presentation downloads
Jon Piesing (HbbTV Association)
Thierry Thévoz (Nagravision)
Fabio Guarnaccia (Mediaset)
Juha Joki (Sofia Digital)

HbbTV Symposium Demo Live
2025-11-06 12:00 - 12:30
The second preview show of the HbbTV Symposium and Awards 2025 offers a first look at the innovations, insights and debates waiting for you at our annual key event on 12-13 November in Istanbul. HbbTV Symposium Demo Live takes place on Thursday, 6 November, 12.00-12.30 CET.
Agenda
Welcome introduction
Jörn Krieger, Moderator
HbbTV Symposium 2025
Vincent Grivet, HbbTV Association Chairman
Demo Live
Live presentation, solution focus, product explanation, special announcement
Moritz Wuttke, Konodrac
Aylen Alonso, TVekstra
Jeff Hunter, YouView TV

HbbTV Symposium 2025
Unconference Day and opportunities
Eoghan O’Sullivan, HbbTV Symposium Moderator
Closing remarks
Jörn Krieger and speakers
Replay
Watch the recording on YouTube at https://www.youtube.com/watch?v=_8SPlT8csnA.

13th HbbTV Symposium and Awards 2025
2025-11-12 - 2025-11-13
The 13th HbbTV Symposium and Awards will take place on 12th-13th November 2025 in Istanbul, Turkey. The annual key summit of the connected TV industry will be co-hosted with TVekstra, a leading provider of addressable advertising solutions for broadcasters and advertisers.
Targeting platform operators, broadcasters, advertisers and adtechs, standards organisations and technology companies, the event will provide exclusive, first-hand insights into the latest industry developments, discussing new services, experiences and challenges with a focus on specifications, interoperability and regulation.
Top-level executives of the international connected TV industry will discuss business models to grow revenues with HbbTV-based applications and services as well as new developments in the areas of addressable advertising, business models, streaming technologies, DVB-I and the HbbTV Operator Application.
The HbbTV Symposium will again consist of a traditional conference with keynotes, panels and roundtables on the first day, followed by the glamourous HbbTV Awards ceremony in the evening. The second day will feature an unconference at which participants decide about the agenda, topics and discussions, actively shaping and driving the sessions and conclusions.
Further information can be found on the Symposium microsite.

DTG & DTVP Plugfest and HbbTV Testing Event 2026
2026-02-23 - 2026-02-27 | DTG, 5th Floor, 89 Albert Embankment, London, SE1 7TP, United Kingdom
The Digital TV Group (DTG) and Deutsche TV-Plattform (DTVP) are delighted to announce their joint international Plugfest 2026, and the HbbTV Testing Event in cooperation with the HbbTV Association.
Plugfest provides a dynamic platform for companies to collaborate in a controlled environment, testing and validating the interoperability of products, software, content, and applications. This is an essential step toward delivering seamless integration and an outstanding user experience across devices and platforms.
Interoperability tests will cover cutting-edge technologies including:

UHD 4K/8K, HDR, and High Frame Rate (HFR)
Next-Generation Audio (NGA)
HbbTV, DVB-I, and HDMI compatibility

Who Should Participate:
Plugfest is open to all companies interested in validating interoperability with others’ implementations. Typical participants include:

Manufacturers: CE TVs, STBs, streaming sticks, test equipment, AVRs, soundbars, projectors, monitors
Broadcasters and platform operators
Technology providers and encoder manufacturers
Test equipment companies
Research & development institutions
Standardisation bodies
HbbTV app, HbbTV OpApp, and DVB-I implementers

Why Attend:
This is a unique opportunity to collaborate with industry leaders, identify potential interoperability challenges early, and ensure your offerings meet the highest standards of performance and compatibility.
Event Dates:

Plugfest 2026: Monday 23rd February – Wednesday 25th February 2026
HbbTV Testing Event: Wednesday 25th February – Friday 27th February 2026

Location:
DTG Office, 5th Floor, 89 Albert Embankment, London SE1 7TP, UK
Registration & Fees:
DTG, DTVP, and HbbTV members £FOC
Non-members: £750
Note: Attendance is strictly limited to active testing participants only

Register here

IMPORTANT
Please complete the registration form using the button at the top of this page (and return the participation agreement you receive) no later than Friday, February 6th 2026.
All shipped devices and testing equipment must be received at the address below no later than Friday 13th February 2026.
Address: FAO Martyn Traynor, PLUGFEST, DTG, 5th Floor, 89 Albert Embankment, Vauxhall, London, SE1 7TP, UK.
For all Plugfest queries, contact Martyn Traynor: plugfest@dtg.org.uk +44 2078406503
For all HbbTV Testing Event queries, contact Nguyen thi Thanh Van, Samsung Electronics: van.nguyen@samsung.com

Webinar: Audience Measurement and Analytics with HbbTV
2026-03-13 12:00 - 13:00
Audience measurement and analysis via HbbTV is gaining momentum as broadcasters, advertisers and measurement bodies seek more accurate, precise and real-time insights across linear TV and streaming. Our upcoming webinar explores how HbbTV data is helping to transform established ratings systems and unlock deeper audience intelligence.
The live session on Friday, 13 March 2026, 12:00-13:00 CET examines how HbbTV complements traditional panel-based measurement, reduces zero ratings for smaller and regional broadcasters, and enables live, granular viewership tracking beyond conventional approaches.
Drawing on practical deployments in Spain, Austria and the United Kingdom, leading experts will discuss:

Integration of HbbTV data into national measurement frameworks
Use of large-scale ad exposure and outcome measurement data
Cross-market analytics and satellite-based deployments
Methodological and operational challenges
The future role of HbbTV in hybrid TV and streaming measurement

The session will conclude with a live Q&A.
Speakers

Moritz Wuttke, Vice-Chairman and Board Member, Konodrac
Stuart Wilkinson, Managing Director, Business Development, Fifty5Blue (formerly Kantar Media)
Hossein Houssaini, Senior Strategic Advisor, Virtual Minds
Sameer Modha, Measurement Innovation Lead, ITV
Bruno Goin, Video Services Architect and Project Manager, Eutelsat
Jörn Krieger, Moderator

Replay
The recording of the live session is available here.
PDF presentation downloads
Moritz Wuttke (Konodrac) & Stuart Wilkinson (Fifty5Blue)
Hossein Houssaini (Virtual Minds)
Sameer Modha (ITV)
Bruno Goin (Eutelsat)

HbbTV Symposium Unconference 2025: Follow-Up Webinar
2026-05-08 12:00 - 13:00
This HbbTV webinar reviews developments since the unconference sessions at the HbbTV Symposium 2025 in Istanbul and highlights progress, challenges, and next steps. Moderated by Jörn Krieger and Eoghan O’Sullivan, the webinar feature short updates from all session chairs, each providing an overview of activities, achievements and ongoing work. The webinar concludes with a joint audience Q&A.
Date: Friday, 8 May 2026
Time: 12:00-13:00 CEST (11:00-12:00 BST)
Agenda
Welcome & Introduction
Moderators: Jörn Krieger, Eoghan O’Sullivan
Updates from Unconference Session Hosts (3-4 min each)

AI for Smarter TVs: Rafael Bermudez (3Cat), Bram Tullemans (EBU)
Application Discovery: William Cooper (Service List Registry)
DRM Conformance: Krzysztof Lis (Resillion)
Gamified User Experiences in Addressable TV: Aylen Alonso (TVekstra)
HbbTV for All IP: Bram Tullemans (EBU)
Native DASH Players vs JavaScript: Jon Piesing (HbbTV Association)
Provenance & Authenticity: Naomi Schoppa (Fraunhofer FOKUS)
Sign Language Experience: Rafael Bermúdez (3Cat)
Sustainable Streaming: Amelie Jakob (ZDF)
TaCA & All IP Test Suite: Alex Russell (Everyone TV), Ranjeet Kaur (DTG)
Testing & Coordination (CTA WAVE, HbbTV, DVB): Louay Bassbouss (Fraunhofer FOKUS), Juha Joki (Sofia Digital)
TV Shopping with HbbTV: Moritz Wuttke (Konodrac)

Audience Q&A (15 min)
All session hosts
Closing Remarks
Replay
The recording of the live session is available here.

13th FOKUS Media Web Symposium
2026-06-16 - 2026-06-17 | Fraunhofer FOKUS, Kaiserin-Augusta-Allee 31, Berlin, 10589, Germany
The 13th FOKUS Media Web Symposium, hosted by Fraunhofer FOKUS, will take place in Berlin on 16-17 June 2026. The main subjects will be AI-driven creativity, immersive experiences, and sustainable practices across the media value chain. Expect breakthroughs in generative workflows, XR storytelling, ultra-fast and secure distribution, personalised and eco-conscious consumption, and green streaming optimisation. AI remains the catalyst, shaping smarter, greener, and more engaging media ecosystems.
Create
This track explores cutting-edge technologies shaping media production and content generation. Generative AI and Large Language Models (LLMs) are redefining creative workflows, while AI-based media encoding and advanced content analysis enhance efficiency and personalisation. Metadata-driven processes and Green Digital Twins enable sustainable and optimised media pipelines. Immersive experiences through XR, Metaverse, and Holo Conferencing highlight the convergence of virtual collaboration and storytelling. Energy-conscious encoding reflects the growing commitment to eco-friendly media creation.
Distribute
Distribution innovations focus on delivering media with speed, security, and adaptability. Protocols like DASH, HLS, and Media over QUIC (MoQ) enable low-latency streaming at scale, complemented by Content Steering for dynamic delivery optimisation. Edge and Cloud Processing, combined with 5G/6G networks, unlock ultra-responsive media experiences. Advanced monetisation strategies such as HbbTV Dynamic Ad Substitution, Server-Guided Ad-Insertion and Programmatic Advertisement drive new revenue models. Security and authenticity remain central through DRM and C2PA, ensuring trust in a rapidly evolving ecosystem.
Consume
This track addresses user experience and sustainable media consumption. Advances in video player technology and Quality of Experience monitoring ensure seamless playback across devices. Energy-efficient media players and green AI enable sustainable viewing habits, while Addressable TV personalises content delivery. Immersive XR and Metaverse experiences redefine interaction, supported by AI-based media solutions for smarter engagement. The focus on sustainability reflects a growing demand for responsible and user-centric media consumption.
Optimise
Optimisation technologies aim to enhance performance, sustainability, and transparency across the media value chain. Streaming Analytics and Advanced Analytics provide actionable insights for real-time decision-making. AI-driven optimisation improves delivery efficiency, while energy-conscious infrastructure and Green Streaming initiatives reduce environmental impact. Innovations like Green Content Steering and Content Provenance ensure authenticity and trust in media workflows. This track highlights the synergy between data, AI, and sustainability for next-generation media ecosystems.
The HbbTV Association is proud to be a partner of the FOKUS Media Web Symposium. The full programme and further details can be found here.

Kineton International Plugfest & HbbTV Testing Event
2026-06-22 - 2026-06-26 | Kineton offices, via Emanuele Gianturco 23, Naples, 80146, Italy
Kineton is delighted to announce the second International Plugfest planned for this year in cooperation with the HbbTV Association. The Kineton Plugfest will take place from Monday, June 22nd, to Wednesday, June 24th, at the Kineton offices in Naples, Italy. From June 24th to June 26th, the HbbTV Testing Event and Testing Group meeting will follow.
Plugfests provide a fantastic, controlled platform for all participants to collaborate towards achieving interoperability and delivering an excellent user experience.
Interoperability tests cover cutting-edge technologies such as UHD-4K/8K, HDR, HFR, NGA, HbbTV, DVB-I and HDMI (2.0/2.1a/2.1b) interoperability with sources (STBs/streaming devices, sound bars, AVRs, laptops, encoders) and sinks (TVs, projectors, display monitors etc).
The Plugfest is open to all companies interested in testing/validating their AV products/software/content/apps interoperability & compatibility with others’ implementations. Participants include TV device manufacturers, broadcasters, technology providers, platform operators, encoder providers, test equipment manufacturers, research & development institutions, standardisation bodies as well as HbbTV app, HbbTV OpApp and DVB-I client developers.
Date: June 22-26, 2026
Venue: Kineton offices, via Emanuele Gianturco 23, Naples, Italy
Who: Free for all HbbTV members. Nominal fee applicable for non-members. Attendance is strictly restricted to participants only.
The Plugfest is part of a week-long events, which also includes the HbbTV Testing Event, focusing on the HbbTV Test Suite v2026-2 validation, and the HbbTV Testing Group meeting from June 24th to June 26th. The Testing Event is open to HbbTV members only.
The Plugfest provides an opportunity for the HbbTV implementers to execute tests on their devices and log those executions as part of the evidence required to approve test cases for the HbbTV Test Suite v2026-2 release. The representatives of test material providers will be available to discuss problems found with either the test material or implementation. The Testing Event participants will have temporary access to the test harness, necessary for executing the test cases at the event. The test plan will be distributed to the event participants a day before. Participants should be TRAA assignees to have access to the HbbTV Test Repository.
Event details:
Please register here.
For content-related questions about the Plugfest, please contact Salvatore Martino at salvatore.martino@kineton.it
For content-related questions about the HbbTV Testing Event or the face-to-face HbbTV Testing Group meeting, please contact Nguyen Thi Thanh Van, Samsung Electronics at van.nguyen@samsung.com.

Webinar: DVB-I goes live with HbbTV
2026-07-22 15:00 - 16:00 | Webinar
This webinar examines the role of HbbTV in the first regular DVB-I deployments with updates from multiple markets, including Germany, Italy, New Zealand and Australia.
Speakers discuss how HbbTV underpins early DVB-I services, the strategic relationship and synergies between the two standards, and how service discovery and a multiplatform approach support distribution across broadcast and IP-based infrastructures. The webinar also addresses strategic questions, relationships with manufacturers, partnerships between market players, challenges and future plans – including a manufacturer’s perspective on DVB-I deployments with practical experiences and insights.
The session features 45 minutes of presentations, followed by a 15-minute live Q&A with the audience and all speakers.
Date: Wednesday, 22 July 2026
Time: 15:00-16:00 CEST (14:00-15:00 BST)
Speakers

William Cooper, Founder & CEO, SLR (Service List Registry)
Frank Heineberg, VP Standards & Innovations, RTL Deutschland
Stefano Braghieri, RTI-Mediaset
Ersoy Özdemir, TV Business Development Manager, Vestel International
Jörn Krieger, Moderator

Agenda

Jörn Krieger: Welcome & introduction
William Cooper: Synergies of HbbTV and DVB-I, developments in New Zealand and Australia, the strategic approach, the relationship between DVB-I and HbbTV, service discovery, and a multiplatform approach to distribution
Frank Heineberg: Update on the DVB-I rollout planned in Germany for 2026, including the technical and strategic approach and the role of partnerships
Stefano Braghieri: Update on the situation in Italy, one of the most advanced DVB-I markets in Europe, experiences, next steps
Ersoy Özdemir: A manufacturer’s perspective on DVB-I, drawing on Vestel’s involvement in DVB-I activities and deployments, particularly in the Italian market, with practical experiences and insights
Q&A with the audience and all speakers

Replay
The recording of the live session is available here.
PDF presentation downloads
William Cooper (SLR)
Frank Heineberg (RTL Deutschland)
Stefano Braghieri (RTI-Mediaset)
Ersoy Özdemir (Vestel International)

DTVP Plugfest & HbbTV Testing Event 2026
2026-10-12 - 2026-10-16 | Fraunhofer FOKUS, Kaiserin-Augusta-Allee 31, Berlin, 10589, Germany
Deutsche TV-Plattform is pleased to continue its successful Plugfest series in cooperation with DTG UK and the HbbTV Association in 2026. We are delighted to invite you to DTVP Plugfest Berlin 2026, which will take place from 12 to 14 October 2026 at Fraunhofer FOKUS in Berlin. Immediately following the Plugfest, the HbbTV Testing Event organised by the HbbTV Association will take place from 14 to 16 October 2026.
The test focus of our Plugfest this time is again on HbbTV, streaming, immersive audio and DVB-I, as well as traditionally on UHD-HDR tests (HDMI®). As always, it is aimed at device manufacturers, broadcasters, technology providers, platform operators, research and development institutions and standardisation bodies.
Please note that participation requires prior registration and the signing of the Participant Agreement (NDA), which ensures strict confidentiality. In this context, we would like to inform you that HbbTV-related Plugfest results will be shared with the HbbTV Association in anonymised form.

* DTVP/DTG/HbbTV members: free, non-members: entry-fee
** HbbTV members only, no fee
*** HbbTV Testing Group members only
Please register for participation via the online registration form:
Plugfest 2026: Registration
This year, registration will be conducted entirely through the online registration form. All required information will be collected digitally as part of the registration process. The Participant Agreement (NDA), which will be made available to you during the registration process, is the only document that must be downloaded, signed and returned via email.
Please send the signed Participant Agreement by email to plugfest@tv-plattform.de no later than the registration deadline (11 September 2026).
The online form guides you through the registration process step by step and does not need to be completed in a single session.
All information entered is securely saved, allowing you to return to the form and continue your registration at any time. If certain information is not yet available (for example, details regarding planned test activities), you may update and complete your registration at a later stage up until the registration deadline.
Please note: registration requires active participation in the event. Observer-only participation is not permitted.
The Plugfest online registration form also allows participants to register for the HbbTV Testing Event of the HbbTV Association (HbbTV Testing Group).
Organisations that are not members of the Deutsche TV-Plattform, DTG, or the HbbTV Association may participate only upon payment of the applicable participation fee.
Registration Deadline
Please complete your registration via the online form no later than 11 September 2026.
Only fully completed registrations can be considered.
Additional event information will be published on the Plugfest website as it becomes available.
Contact
For Plugfest-related inquiries, please contact the Plugfest Team:
Plugfest@tv-plattform.de
For inquiries regarding the HbbTV Testing Event, please contact Nguyen thi Thanh Van (Samsung Electronics):
van.nguyen@samsung.com

14th HbbTV Symposium and Awards 2026
2026-11-18 - 2026-11-19 | Catalonia Barcelona Plaza Hotel, Barcelona, Spain, Pl. d’Espanya, 6-8, Sants-Montjuïc, 08014 Barcelona, Catalonia, 08014, Spain
The 14th HbbTV Symposium and Awards on 18-19 November 2026 in Barcelona, Spain, provides a unique platform to present and discuss the latest developments in the connected TV industry. The event takes place at the Catalonia Barcelona Plaza Hotel, a four-star hotel offering first-class conference and accommodation facilities, located at Plaza España, one of the epicentres of the Catalan capital.
The 2026 Symposium is hosted by the HbbTV Association and 3Cat, Catalonia’s public media corporation. With a track record of more than 40 years, 3Cat is an industry leader thanks to a crosscutting offering that integrates television, radio and digital content on the 3Cat platform.
The Symposium targets a wide-ranging audience, including platform operators, broadcasters, advertisers, adtech companies, standards bodies, regulators and technology vendors. A central theme at this year’s conference will be HbbTV’s role as a unifying framework in an increasingly fragmented connected TV (CTV) landscape, where broadcasters must navigate a multitude of operating systems and device environments.
The agenda will also explore how HbbTV-based audience measurement can enhance traditional panel systems by providing more granular, data-driven and even real-time insights, supporting broadcasters’ need for accurate and scalable analytics. Further sessions will highlight the latest developments in addressable advertising and examine HbbTV’s growing adoption in new markets, with the MENA region and Asian countries now embracing the open standard.
The programme will also feature sessions on accessibility, natural-language interfaces powered by AI, and the collaborative potential of HbbTV as a shared framework for broadcasters, technology providers, and manufacturers. Emerging audiovisual experiences will also be explored, including deep personalisation through AI, gaming on connected TV platforms, second screen and XR-enhanced content, and new forms of interactive viewer engagement.
The HbbTV Symposium and Awards 2026 continues the successful two-day format established in previous years. The first day will offer a traditional conference setting, featuring keynotes, presentations, panel discussions, and roundtables. Leading industry experts and executives will present, showcase, and discuss the latest developments, innovations, and use cases.
On the second day, the event will adopt an unconference format. Attendees will actively shape the agenda, proposing topics and leading breakout discussions in a collaborative and informal environment. This format enables open dialogue and creative exchange, providing a unique opportunity to explore real-world challenges and share practical solutions, whether technical or business related.
A highlight of the event will be the prestigious HbbTV Awards ceremony, taking place in the evening of the first day. Celebrating excellence within the HbbTV community, the awards recognise outstanding innovations, services, and contributions. The ceremony will be held in a stylish and festive setting that encourages networking, collaboration, and a shared celebration of industry achievements.
