HbbTV

HbbTV Symposium Live Premiere
2025-10-28 12:00 - 12:30 (Europe/Berlin)
The first preview show of the HbbTV Symposium and Awards 2025 provides an update on our annual key event with exclusive insights on what will be shown and discussed in Istanbul. HbbTV Symposium Live Premiere takes place on Tuesday, 28 October, 12:00-12:30 CET.
Agenda
Welcome introduction
Jörn Krieger, Moderator
2025 Symposium & Awards in Istanbul
Aylen Alonso, TVEkstra
Roundtable
Atila Madakbas, Admongrel
Emanuele Giardina, tivù
Jan Frelek, Backscreen
Thomas Schierbaum, bmt
2025 Symposium & Awards in Istanbul
Angelo Pettazzi, HbbTV Association
Closing remarks
Jörn Krieger and speakers
Replay
Watch the recording on YouTube at https://www.youtube.com/watch?v=1GpRKlHj8l8.

Webinar: Inside HbbTV DRM: Standards, Market Insights and Real-World Deployments
2025-10-29 15:00 - 16:00
Digital Rights Management (DRM) is a key component in delivering premium content securely across connected TV environments. With the growing deployment of HbbTV services and hybrid applications, broadcasters, platform operators and device manufacturers are increasingly focusing on standardised DRM solutions to ensure interoperability, reliability and a seamless viewer experience.
This HbbTV webinar offers an overview of the technical foundations and current status of DRM within the HbbTV ecosystem. Industry experts will share insights into guidelines, deployment practices and real-world use cases, providing valuable perspectives for broadcasters, manufacturers and technology providers.
Agenda
HbbTV DRM Guidelines and Standardisation
Speaker: Jon Piesing, Vice-Chairman, HbbTV Association & Chairman, HbbTV Specification Group
Jon outlines the latest HbbTV DRM guidelines, explaining how standardised approaches ensure compatibility across devices and services, and highlight upcoming developments.
DRM from the Conditional Access and Security Provider Perspective
Speaker: Thierry Thévoz, Principal Software Architect, Nagravision
Thierry presents the viewpoint of a leading CA and security solutions provider, exploring DRM-CA integration, deployment challenges and the need for robust content protection in hybrid TV environments.
The Italian Perspective: Implementing DRM in Broadcaster Environments
Speaker: Fabio Guarnaccia, Competitive Scenario Analysis Manager – Strategic Marketing, Mediaset
Fabio shares insights from the Italian market, where broadcasters are introducing DRM to protect and monetise premium content, with lessons from real-world implementation.
Market Reality: Insights from the DASH-DRM Reference Application
Speaker: Juha Joki, Technical Director, Sofia Digital
Juha presents findings from the DASH-DRM Reference Application, offering practical observations on DRM performance in real deployments and market readiness.
Q&A session with all speakers
Moderator: Jörn Krieger, Journalist
Replay
The recording of the live session is available here.
PDF presentation downloads
Jon Piesing (HbbTV Association)
Thierry Thévoz (Nagravision)
Fabio Guarnaccia (Mediaset)
Juha Joki (Sofia Digital)

HbbTV Symposium Demo Live
2025-11-06 12:00 - 12:30
The second preview show of the HbbTV Symposium and Awards 2025 offers a first look at the innovations, insights and debates waiting for you at our annual key event on 12-13 November in Istanbul. HbbTV Symposium Demo Live takes place on Thursday, 6 November, 12.00-12.30 CET.
Agenda
Welcome introduction
Jörn Krieger, Moderator
HbbTV Symposium 2025
Vincent Grivet, HbbTV Association Chairman
Demo Live
Live presentation, solution focus, product explanation, special announcement
Moritz Wuttke, Konodrac
Aylen Alonso, TVekstra
Jeff Hunter, YouView TV

HbbTV Symposium 2025
Unconference Day and opportunities
Eoghan O’Sullivan, HbbTV Symposium Moderator
Closing remarks
Jörn Krieger and speakers
Replay
Watch the recording on YouTube at https://www.youtube.com/watch?v=_8SPlT8csnA.

13th HbbTV Symposium and Awards 2025
2025-11-12 - 2025-11-13
The 13th HbbTV Symposium and Awards will take place on 12th-13th November 2025 in Istanbul, Turkey. The annual key summit of the connected TV industry will be co-hosted with TVekstra, a leading provider of addressable advertising solutions for broadcasters and advertisers.
Targeting platform operators, broadcasters, advertisers and adtechs, standards organisations and technology companies, the event will provide exclusive, first-hand insights into the latest industry developments, discussing new services, experiences and challenges with a focus on specifications, interoperability and regulation.
Top-level executives of the international connected TV industry will discuss business models to grow revenues with HbbTV-based applications and services as well as new developments in the areas of addressable advertising, business models, streaming technologies, DVB-I and the HbbTV Operator Application.
The HbbTV Symposium will again consist of a traditional conference with keynotes, panels and roundtables on the first day, followed by the glamourous HbbTV Awards ceremony in the evening. The second day will feature an unconference at which participants decide about the agenda, topics and discussions, actively shaping and driving the sessions and conclusions.
Further information can be found on the Symposium microsite.

DTG & DTVP Plugfest and HbbTV Testing Event 2026
2026-02-23 - 2026-02-27 | DTG, 5th Floor, 89 Albert Embankment, London, SE1 7TP, United Kingdom
The Digital TV Group (DTG) and Deutsche TV-Plattform (DTVP) are delighted to announce their joint international Plugfest 2026, and the HbbTV Testing Event in cooperation with the HbbTV Association.
Plugfest provides a dynamic platform for companies to collaborate in a controlled environment, testing and validating the interoperability of products, software, content, and applications. This is an essential step toward delivering seamless integration and an outstanding user experience across devices and platforms.
Interoperability tests will cover cutting-edge technologies including:

UHD 4K/8K, HDR, and High Frame Rate (HFR)
Next-Generation Audio (NGA)
HbbTV, DVB-I, and HDMI compatibility

Who Should Participate:
Plugfest is open to all companies interested in validating interoperability with others’ implementations. Typical participants include:

Manufacturers: CE TVs, STBs, streaming sticks, test equipment, AVRs, soundbars, projectors, monitors
Broadcasters and platform operators
Technology providers and encoder manufacturers
Test equipment companies
Research & development institutions
Standardisation bodies
HbbTV app, HbbTV OpApp, and DVB-I implementers

Why Attend:
This is a unique opportunity to collaborate with industry leaders, identify potential interoperability challenges early, and ensure your offerings meet the highest standards of performance and compatibility.
Event Dates:

Plugfest 2026: Monday 23rd February – Wednesday 25th February 2026
HbbTV Testing Event: Wednesday 25th February – Friday 27th February 2026

Location:
DTG Office, 5th Floor, 89 Albert Embankment, London SE1 7TP, UK
Registration & Fees:
DTG, DTVP, and HbbTV members £FOC
Non-members: £750
Note: Attendance is strictly limited to active testing participants only

Register here

IMPORTANT
Please complete the registration form using the button at the top of this page (and return the participation agreement you receive) no later than Friday, February 6th 2026.
All shipped devices and testing equipment must be received at the address below no later than Friday 13th February 2026.
Address: FAO Martyn Traynor, PLUGFEST, DTG, 5th Floor, 89 Albert Embankment, Vauxhall, London, SE1 7TP, UK.
For all Plugfest queries, contact Martyn Traynor: plugfest@dtg.org.uk +44 2078406503
For all HbbTV Testing Event queries, contact Nguyen thi Thanh Van, Samsung Electronics: van.nguyen@samsung.com

Webinar: Audience Measurement and Analytics with HbbTV
2026-03-13 12:00 - 13:00
Audience measurement and analysis via HbbTV is gaining momentum as broadcasters, advertisers and measurement bodies seek more accurate, precise and real-time insights across linear TV and streaming. Our upcoming webinar explores how HbbTV data is helping to transform established ratings systems and unlock deeper audience intelligence.
The live session on Friday, 13 March 2026, 12:00-13:00 CET examines how HbbTV complements traditional panel-based measurement, reduces zero ratings for smaller and regional broadcasters, and enables live, granular viewership tracking beyond conventional approaches.
Drawing on practical deployments in Spain, Austria and the United Kingdom, leading experts will discuss:

Integration of HbbTV data into national measurement frameworks
Use of large-scale ad exposure and outcome measurement data
Cross-market analytics and satellite-based deployments
Methodological and operational challenges
The future role of HbbTV in hybrid TV and streaming measurement

The session will conclude with a live Q&A.
Speakers

Moritz Wuttke, Vice-Chairman and Board Member, Konodrac
Stuart Wilkinson, Managing Director, Business Development, Fifty5Blue (formerly Kantar Media)
Hossein Houssaini, Senior Strategic Advisor, Virtual Minds
Sameer Modha, Measurement Innovation Lead, ITV
Bruno Goin, Video Services Architect and Project Manager, Eutelsat
Jörn Krieger, Moderator

Replay
The recording of the live session is available here.
PDF presentation downloads
Moritz Wuttke (Konodrac) & Stuart Wilkinson (Fifty5Blue)
Hossein Houssaini (Virtual Minds)
Sameer Modha (ITV)
Bruno Goin (Eutelsat)

HbbTV Symposium Unconference 2025: Follow-Up Webinar
2026-05-08 12:00 - 13:00
This HbbTV webinar will review developments since the unconference sessions at the HbbTV Symposium 2025 in Istanbul and highlight progress, challenges, and next steps. Moderated by Jörn Krieger and Eoghan O’Sullivan, the webinar will feature short updates from all session chairs, each providing an overview of activities, achievements and ongoing work. The webinar concludes with a joint audience Q&A.
Date: Friday, 8 May 2026
Time: 12:00-13:00 CEST (11:00-12:00 BST)
Agenda
Welcome & Introduction
Moderators: Jörn Krieger, Eoghan O’Sullivan
Updates from Unconference Session Hosts (3-4 min each)

AI for Smarter TVs: Rafael Bermudez (3Cat), Bram Tullemans (EBU)
Application Discovery: William Cooper (Service List Registry)
DRM Conformance: Krzysztof Lis (Resillion)
Gamified User Experiences in Addressable TV: Aylen Alonso Montero (TVekstra)
HbbTV for All IP: Bram Tullemans (EBU)
Provenance & Authenticity: Naomi Schoppa (Fraunhofer FOKUS)
Sign Language Experience: Rafael Bermúdez (3Cat)
Sustainable Streaming: Amelie Jakob (ZDF)
TaCA & All IP Test Suite: Alex Russell (Everyone TV), Ranjeet Kaur (DTG)
Testing & Coordination (CTA WAVE, HbbTV, DVB): Louay Bassbouss (Fraunhofer FOKUS), Juha Joki (Sofia Digital)
TV Shopping with HbbTV: Moritz Wuttke (Konodrac)

Audience Q&A (15 min)
All session hosts
Closing Remarks
Registration: https://register.gotowebinar.com/register/8312844922072431190

13th FOKUS Media Web Symposium
2026-06-16 - 2026-06-17 | Fraunhofer FOKUS, Kaiserin-Augusta-Allee 31, Berlin, 10589, Germany
The 13th FOKUS Media Web Symposium, hosted by Fraunhofer FOKUS, will take place in Berlin on 16-17 June 2026. The main subjects will be AI-driven creativity, immersive experiences, and sustainable practices across the media value chain. Expect breakthroughs in generative workflows, XR storytelling, ultra-fast and secure distribution, personalised and eco-conscious consumption, and green streaming optimisation. AI remains the catalyst, shaping smarter, greener, and more engaging media ecosystems.
Create
This track explores cutting-edge technologies shaping media production and content generation. Generative AI and Large Language Models (LLMs) are redefining creative workflows, while AI-based media encoding and advanced content analysis enhance efficiency and personalisation. Metadata-driven processes and Green Digital Twins enable sustainable and optimised media pipelines. Immersive experiences through XR, Metaverse, and Holo Conferencing highlight the convergence of virtual collaboration and storytelling. Energy-conscious encoding reflects the growing commitment to eco-friendly media creation.
Distribute
Distribution innovations focus on delivering media with speed, security, and adaptability. Protocols like DASH, HLS, and Media over QUIC (MoQ) enable low-latency streaming at scale, complemented by Content Steering for dynamic delivery optimisation. Edge and Cloud Processing, combined with 5G/6G networks, unlock ultra-responsive media experiences. Advanced monetisation strategies such as HbbTV Dynamic Ad Substitution, Server-Guided Ad-Insertion and Programmatic Advertisement drive new revenue models. Security and authenticity remain central through DRM and C2PA, ensuring trust in a rapidly evolving ecosystem.
Consume
This track addresses user experience and sustainable media consumption. Advances in video player technology and Quality of Experience monitoring ensure seamless playback across devices. Energy-efficient media players and green AI enable sustainable viewing habits, while Addressable TV personalises content delivery. Immersive XR and Metaverse experiences redefine interaction, supported by AI-based media solutions for smarter engagement. The focus on sustainability reflects a growing demand for responsible and user-centric media consumption.
Optimise
Optimisation technologies aim to enhance performance, sustainability, and transparency across the media value chain. Streaming Analytics and Advanced Analytics provide actionable insights for real-time decision-making. AI-driven optimisation improves delivery efficiency, while energy-conscious infrastructure and Green Streaming initiatives reduce environmental impact. Innovations like Green Content Steering and Content Provenance ensure authenticity and trust in media workflows. This track highlights the synergy between data, AI, and sustainability for next-generation media ecosystems.
The HbbTV Association is proud to be a partner of the FOKUS Media Web Symposium. The full programme and further details can be found here.
