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DTSTART;TZID=Europe/Berlin:20241001T100000
DTEND;TZID=Europe/Berlin:20241001T110000
DTSTAMP:20260502T211315
CREATED:20240912T123747Z
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SUMMARY:Webinar: Addressable Advertising via HbbTV
DESCRIPTION:The webinar provides an overview of the current market for addressable advertising in Europe\, deployments\, developments\, challenges and prospects with a focus on the HbbTV Targeted Advertising (HbbTV-TA) specification. \nAgenda\n– Going after eyeballs and advertising budgets migrating from broadcast to digital\n– Notable HbbTV targeted advertising initiatives\n– Targeted advertising market perspectives across Europe\n– The challenges when implementing dynamic ad substitution in linear TV for broadcasters and manufacturers (CEMs)\n– The benefits of HbbTV-TA\n– ATVI’s approach to establish a harmonised technical reach for broadcasters and CEMs across Europe\n– TEMI/StreamEvent TA Generator: A short introduction to real-world target advertising synchronisation\n– The latest developments in Italy\n– Q&A \nSpeakers\nOphélie Boucaud\, Principal Analyst\, Dataxis\nPeter Neumann\, CTO\, Addressable TV Initiative (ATVI)\nJohannes Schmid\, General Manager\, MIT-xperts\nAndrea Conte\, Director Product Development & Data\, Publitalia ‘80/Mediaset \nModerator\nJörn Krieger\, Freelance Journalist \nSpeakers’ bios\nOphélie Boucaud joined Dataxis at the Berlin office in 2020 and is now in charge of research and data analysis related to TV\, telecommunications and OTT industries across EMEA markets. She regularly publishes strategic insights and participates in industry discussions on streaming markets\, advanced advertising and telecom technologies. \nPeter Neumann is Chief Technology Officer at Addressable TV Initiative (ATVI)\, a joint venture founded in 2022 by German broadcasters RTL Deutschland and ProSiebenSat.1 (via Seven.One Entertainment Group). The company’s mission is to establish existing technologies for addressable TV in general and for dynamic ad substitution in particular that are based on open standards such as HbbTV in Europe. \nJohannes Schmid is co-founder of MIT-xperts\, an interactive TV pioneer since 2001 and working on HbbTV since its earliest beginnings. The German company specialises on products for interactive TV and SI/PSI data\, but also contributes to HbbTV by writing apps and tests. \nAndrea Conte leads Advertising Technical Operations\, Product Development and Data Science units at Publitalia ’80\, Mediaset Group’s sales house\, where he developed the technical stack of the first Connected TV advertising offering in Italy. Andrea is in charge of the launch and growth of products and services enabling addressable advertising and targeting solutions. \nReplay\nThe recording of the live session is available here. \nPDF presentation downloads\nOphélie Boucaud (Dataxis)\nPeter Neumann (ATVI)\nJohannes Schmid (MIT-xperts)\nAndrea Conte (Publitalia ’80/Mediaset)
URL:https://www.hbbtv.org/event/webinar-addressable-advertising-via-hbbtv/
LOCATION:Catalonia
CATEGORIES:Webinar
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DTSTART;VALUE=DATE:20241007
DTEND;VALUE=DATE:20241012
DTSTAMP:20260502T211315
CREATED:20240723T160411Z
LAST-MODIFIED:20240723T164408Z
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SUMMARY:15th DTVP & DTG Plugfest and HbbTV Testing Event in Berlin
DESCRIPTION:Deutsche TV-Plattform is continuing its successful Plugfest series in cooperation with DTG UK in 2024. The 15th edition will take place from 7-11 October in Berlin at Fraunhofer FOKUS. Following the Plugfest on 7-9 October\, an HbbTV Testing Event hosted by the HbbTV Association’s HbbTV Testing Group will take place at the same venue from 9-11 October. \nThe focus of the Plugfest this time is on HbbTV\, streaming\, immersive audio and DVB-I\, as well as traditionally on UHD-HDR tests (HDMI). As always\, it is aimed at device manufacturers\, broadcasters\, technology providers\, platform operators\, research and development institutions and standardisation bodies. \nThe HbbTV Testing Event is an opportunity for HbbTV implementers to execute tests on their devices and log those executions as part of the evidence required to approve test cases for the Test Suite v2024-3 release. The representatives of test material providers will be available to discuss problems found with either the test material or implementation. The event participants will have temporary access to the test harness necessary for executing the test cases at the event. \nFurther details and the registration form can be found at https://tv-plattform.de/plugfest/.
URL:https://www.hbbtv.org/event/15th-dtvp-dtg-plugfest-and-hbbtv-testing-event-in-berlin/
LOCATION:Fraunhofer FOKUS\, Kaiserin-Augusta-Allee 31\, Berlin\, 10589\, Germany
CATEGORIES:Plugfest
ATTACH;FMTTYPE=image/jpeg:https://www.hbbtv.org/wp-content/uploads/2024/07/15th-Plugfest-and-HbbTV-Testing-Event-Berlin-2024.jpg
ORGANIZER;CN="Deutsche TV-Plattform":MAILTO:plugfest@tv-plattform.de
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BEGIN:VEVENT
DTSTART;TZID=Europe/Berlin:20241015T150000
DTEND;TZID=Europe/Berlin:20241015T154000
DTSTAMP:20260502T211315
CREATED:20241011T131000Z
LAST-MODIFIED:20241015T135950Z
UID:14864-1729004400-1729006800@www.hbbtv.org
SUMMARY:HbbTV Symposium and Awards Premiere Live
DESCRIPTION:The second preview event of the HbbTV Symposium and Awards 2024 provides an update on our annual key summit with exclusive insights on what will be shown and discussed in London. \nHbbTV Symposium Premiere takes place live on Tuesday\, 15 October 2024\, 15:00-15:40 CEST. \nAgenda \nWelcome\nJörn Krieger\, Moderator \nRound Table I\nNew HbbTV developments\, applications and solutions\, HbbTV Symposium 2024 preview\, future plans \nParticipants\nStefano Braghieri\, MFE/Mediaset\nRomualdo Federico\, Kineton\nFrode Hernes\, Xperi \nHbbTV Symposium Unconference Update\nThe future of HbbTV device conformance testing and potential role for reference apps\nThi Thanh Van Nguyen\, Chair\, HbbTV Testing Group\, HbbTV Association \nRound Table II \nParticipants\nJeff Hunter\, YouView\nNial Ferguson\, Sourcepoint\nBob Campbell\, Resillion\nSebastian Strootmann\, Serverside.AI \nHbbTV Symposium Update\nVincent Grivet\, Chair\, HbbTV Association \nClosing remarks\nJörn Krieger\, Moderator \nWatch the recording on YouTube at https://www.youtube.com/watch?v=wCR4n9jlYo4.
URL:https://www.hbbtv.org/event/hbbtv-symposium-and-awards-premiere-live/
LOCATION:Catalonia
CATEGORIES:HbbTV Symposium,Webinar
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