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DTSTART;TZID=Europe/Berlin:20261014T150000
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DTSTAMP:20261001T205746Z
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UID:19441-1791990000-1791993600@www.hbbtv.org
SUMMARY:Webinar: Taking Audience Measurement to the Next Level with HbbTV
DESCRIPTION:Our next webinar on Wednesday\, 14 October\, 15:00-16:00 CEST\, provides an update following our March 2026 session on audience measurement with HbbTV\, bringing fresh insights and perspectives on the latest developments and new opportunities – from the integration of HbbTV return-channel data into Germany’s national TV measurement system to new approaches for measuring viewing on connected TVs. \nAgenda \n15:00 | Welcome and introduction\nJörn Krieger\, Journalist\nModerator \n15:05 | HbbTV and Germany’s national TV measurement system: From PoC to integration\nKerstin Niederauer-Kopf\, CEO\, AGF \n\nExperiences from the PoC integrating HbbTV data into panel-based audience measurement\nChallenges and lessons learned\nNext steps towards implementation\nHbbTV integration into Germany’s national TV measurement system from 2028\n\n15:15 | Building the Future of Media Measurement: Why HbbTV Matters\nStefan Schütz\, Product Director\, NIQ Media Measurement \n\nThe transformation of audience measurement in a converged media landscape\nNIQ’s vision for future-ready media measurement\nHbbTV as a bridge between broadcast and digital measurement\nIndustry collaboration through the HbbTV Association\nThe strategic role of the Audience Measurement Group\n\n15:25 | Measuring audiences on connected TVs: The satellite operator perspective\nMichele Gosetti\, VP Sports & Events and New Media\, SES \n\nHow audience measurement is evolving beyond traditional approaches\nUsing HbbTV on connected TVs to gain more timely and granular viewing data\nExperiences and opportunities from a satellite operator’s perspective\n\n15:35 | HbbTV audience measurement as a driver for advertising and revenue growth\nAtila Madakbas\, Founder & CEO\, Admongrel \n\nHbbTV measurement and analytics in the MENA market\nTools for broadcasters to understand audiences and improve monetisation\nOpportunities for addressable advertising and revenue growth\n\n15:45 | Joint Q&A with the audience\nAll speakers\, moderated by Jörn Krieger \n16:00 | End of webinar \nRegistration\nPlease sign up here to attend this free webinar: https://register.gotowebinar.com/register/8973219306213409888 \n 
URL:https://www.hbbtv.org/event/webinar-taking-audience-measurement-to-the-next-level-with-hbbtv/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://www.hbbtv.org/wp-content/uploads/2025/10/HbbTV_Webinar_logo.png
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