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DTSTART;TZID=Europe/Berlin:20260313T120000
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SUMMARY:Webinar: Audience Measurement and Analytics with HbbTV
DESCRIPTION:Audience measurement and analysis via HbbTV is gaining momentum as broadcasters\, advertisers and measurement bodies seek more accurate\, precise and real-time insights across linear TV and streaming. Our upcoming webinar explores how HbbTV data is helping to transform established ratings systems and unlock deeper audience intelligence. \nThe live session on Friday\, 13 March 2026\, 12:00-13:00 CET examines how HbbTV complements traditional panel-based measurement\, reduces zero ratings for smaller and regional broadcasters\, and enables live\, granular viewership tracking beyond conventional approaches. \nDrawing on practical deployments in Spain\, Austria and the United Kingdom\, leading experts will discuss: \n\nIntegration of HbbTV data into national measurement frameworks\nUse of large-scale ad exposure and outcome measurement data\nCross-market analytics and satellite-based deployments\nMethodological and operational challenges\nThe future role of HbbTV in hybrid TV and streaming measurement\n\nThe session will conclude with a live Q&A. \nSpeakers \n\nMoritz Wuttke\, Vice-Chairman and Board Member\, Konodrac\nStuart Wilkinson\, Managing Director\, Business Development\, Fifty5Blue (formerly Kantar Media)\nHossein Houssaini\, Senior Strategic Advisor\, Virtual Minds\nSameer Modha\, Measurement Innovation Lead\, ITV\nBruno Goin\, Video Services Architect and Project Manager\, Eutelsat\nJörn Krieger\, Moderator\n\nReplay\nThe recording of the live session is available here. \nPDF presentation downloads\nMoritz Wuttke (Konodrac) & Stuart Wilkinson (Fifty5Blue)\nHossein Houssaini (Virtual Minds)\nSameer Modha (ITV)\nBruno Goin (Eutelsat)
URL:https://www.hbbtv.org/event/webinar-audience-measurement-and-analytics-with-hbbtv/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.hbbtv.org/wp-content/uploads/2026/02/Screenshot.jpg
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