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DTSTART;TZID=America/Halifax:20210413T150000
DTEND;TZID=America/Halifax:20210413T160000
DTSTAMP:20260411T123516
CREATED:20210327T055239Z
LAST-MODIFIED:20210414T013254Z
UID:8730-1618326000-1618329600@www.hbbtv.org
SUMMARY:HbbTV and DVB Webinar Mini-Series: Using Targeted Advertising on Broadcast Television (Part 1)
DESCRIPTION:Part 1: The Targeted Advertising opportunity for free-to-air broadcasters \nTargeted Advertising in linear television services allows broadcasters and ad agencies to offer attractive new opportunities to advertisers\, who can now use connected TVs as an additional digital touchpoint alongside apps and websites on smartphones\, tablets and PCs. \nThe new suite of complementary specifications from the DVB Project and the HbbTV Association are market-ready\, bringing the benefits of a standards-based approach. \nThis mini-series of webinars focuses on the business opportunities and on the steps broadcasters can take to implement the DVB-TA and HbbTV-TA specifications and solutions. \n  \nAgenda & Presenters \nModerators: Jörn Krieger (HbbTV Association) with Emily Dubs (DVB Project) \nIntroduction \nSebastian Busse\, Director Addressable TV International\, smartclip \n\nWhat is TA in the context of linear broadcast?\nLeveraging data for targeting\, re-targeting and campaign analysis\nProprietary vs standards-based approaches\n\nUse cases and experiences \nArturo Larrainzar\, Head of Strategy\, Atresmedia\n\nSilvia Broggi\, International Marketing & MarTech Director\, Publitalia ‘80 \n\nImplementation challenges\nEarly results\n\nQ&A \n\nYou have an opportunity to post questions for all of our speakers\n\nA recording of the 1-hour webinar is available on YouTube. The presentations are available for download as PDF documents: Sebastian\, Arturo and Silvia
URL:https://www.hbbtv.org/event/hbbtv-and-dvb-webinar-using-targeted-advertising-on-broadcast-television-part-1/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.hbbtv.org/wp-content/uploads/2021/03/dvb-hbbtv-1-e1616842871604.jpg
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DTSTART;TZID=America/Halifax:20210428T150000
DTEND;TZID=America/Halifax:20210428T160000
DTSTAMP:20260411T123516
CREATED:20210327T061919Z
LAST-MODIFIED:20210428T141911Z
UID:8737-1619622000-1619625600@www.hbbtv.org
SUMMARY:HbbTV and DVB Webinar Mini-Series: Using Targeted Advertising on Broadcast Television (Part 2)
DESCRIPTION:Targeted Advertising in linear television services allows broadcasters and ad agencies to offer attractive new opportunities to advertisers\, who can now use connected TVs as an additional digital touchpoint alongside apps and websites on smartphones\, tablets and PCs. \nThe new suite of complementary specifications from the DVB Project and the HbbTV Association are market-ready\, bringing the benefits of a standards-based approach. \nThis mini-series of webinars focuses on the business opportunities and on the steps broadcasters can take to implement the DVB-TA and HbbTV-TA specifications and solutions. \n\nPart 2: Implementing standards-based Targeted Advertising \nModerators: Emily Dubs (DVB Project) with Jörn Krieger (HbbTV Association) \nAgenda & Presenters\nThe TA standards\, end-to-end\nDror Mangel\, Senior Product Manager\, Viaccess-Orca\nNicolas Guyot\, AdsReach Product Manager\, ENENSYS Technologies \n\nWhat are the different components of a Targeted Advertising solution from headend to receiver?\nWhere do the DVB and HbbTV TA standards map onto those components?\nOverview of the French scenario for TA on DTT\n\nShifting to a standards-based approach in Italy\nAngelo Pettazzi\, Senior Strategic Marketing Manager\, Mediaset \n\nHow has Mediaset prepared for the deployment of standards-based TA in Italy?\n\nLooking forwards\nJoe Winograd\, Chief Technology Officer\, Verance \n\nWhat advantages will watermarking bring for TA implementers?\nOther TA technology advances on the horizon\n\nDVB-TA & DVB-I\nRufael Mekuria\, Head of Research & Standardization\, Unified Streaming \n\nExtending TA for DVB-I and DVB-DASH\nCooperation with SCTE\n\nReducing fragmentation\nPascal Jezequel\, Global Solutions Architect\, Harmonic \n\nTaking steps towards improving interoperability between the new TA solutions for DTT and already deployed (and still standards-based) solutions on STBs\, IPTV\, OTT\, etc.\nA future holistic vision\n\nQ&A\n\nYou have an opportunity to post questions for all of our speakers\n\nA recording of the 1-hour webinar is available on YouTube. The presentations are available for download as PDF documents: Nicolas & Dror\, Angelo\, Joe\, Pascal and Rufael.
URL:https://www.hbbtv.org/event/hbbtv-and-dvb-webinar-mini-series-using-targeted-advertising-on-broadcast-television-part-2/
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ORGANIZER;CN="DVB":MAILTO:dvb@dvb.org
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