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DTSTART;TZID=America/Halifax:20210413T150000
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SUMMARY:HbbTV and DVB Webinar Mini-Series: Using Targeted Advertising on Broadcast Television (Part 1)
DESCRIPTION:Part 1: The Targeted Advertising opportunity for free-to-air broadcasters \nTargeted Advertising in linear television services allows broadcasters and ad agencies to offer attractive new opportunities to advertisers\, who can now use connected TVs as an additional digital touchpoint alongside apps and websites on smartphones\, tablets and PCs. \nThe new suite of complementary specifications from the DVB Project and the HbbTV Association are market-ready\, bringing the benefits of a standards-based approach. \nThis mini-series of webinars focuses on the business opportunities and on the steps broadcasters can take to implement the DVB-TA and HbbTV-TA specifications and solutions. \n  \nAgenda & Presenters \nModerators: Jörn Krieger (HbbTV Association) with Emily Dubs (DVB Project) \nIntroduction \nSebastian Busse\, Director Addressable TV International\, smartclip \n\nWhat is TA in the context of linear broadcast?\nLeveraging data for targeting\, re-targeting and campaign analysis\nProprietary vs standards-based approaches\n\nUse cases and experiences \nArturo Larrainzar\, Head of Strategy\, Atresmedia\n\nSilvia Broggi\, International Marketing & MarTech Director\, Publitalia ‘80 \n\nImplementation challenges\nEarly results\n\nQ&A \n\nYou have an opportunity to post questions for all of our speakers\n\nA recording of the 1-hour webinar is available on YouTube. The presentations are available for download as PDF documents: Sebastian\, Arturo and Silvia
URL:https://www.hbbtv.org/event/hbbtv-and-dvb-webinar-using-targeted-advertising-on-broadcast-television-part-1/
CATEGORIES:Webinar
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