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X-WR-CALDESC:Events for HbbTV
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DTSTART:20220313T060000
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DTSTART;TZID=America/Halifax:20220222T150000
DTEND;TZID=America/Halifax:20220222T160000
DTSTAMP:20260409T225401
CREATED:20220210T082725Z
LAST-MODIFIED:20220222T120816Z
UID:10129-1645542000-1645545600@www.hbbtv.org
SUMMARY:HbbTV in programmatic advertising and GDPR compliance
DESCRIPTION:The webinar focuses on HbbTV-based programmatic advertising solutions\, data collection and consent management on connected TVs\, and legal aspects. \nPresenters\nAgustin Perez\, CEO & Founder\, Sibbo Ventures\nMargarita Lyadova\, Senior Manager\, Identity Solutions\, Samba TV\nLeslie Shanklin\, VP & Global Head of Privacy\, Discovery\, Co-Chair HbbTV Privacy Task Force \nAgenda\nIntroduction in programmatic advertising and GDPR requirements\nSolutions\, examples\, experiences\nValue of connected TV for advertisers\nImproving the viewing experience\nLegal challenges\nConsent gathering for data collection in Targeted Advertising\nConsent management tools\nQ&A \nModerator\nJörn Krieger\, Freelance Journalist \nPresenters’ bios\nAgustin Perez\, CEO of Sibbo\, founded the company that provides an IAB Europe compliance Consent Management Platform (CMP) for HbbTV\, smart TV\, apps\, Android\, Android TV\, iOS\, AMP and desktop. He was previously business development director at Orange Advertising and Senior Consultant\, Logistics at different companies. \nMargarita Lyadova leads the product development and strategy for Samba TV’s identity team. Samba’s proprietary identity graph is a capability used both by Samba proper and licensed out externally to any customers. Hailing from Nielsen and Adstra Data\, Margarita’s expertise is focused on identity resolution\, connected TV\, and developing products exceeding client expectations. \nLeslie Shanklin leads the global Privacy Office for Discovery\, Inc. In her role\, Leslie leads a team of lawyers and privacy professionals who are responsible for building and managing Discovery’s global data protection compliance programme and advising the business on the data protection aspects of Discovery’s global operations. Leslie\, a Certified Information Privacy Professional in the US and Europe\, is also currently serving as Co-Chair of the HbbTV Privacy Task Force. \nA recording of the 1-hour webinar is available on our YouTube channel. The presentations can be downloaded as PDF documents: Agustin\, Margarita\, Leslie
URL:https://www.hbbtv.org/event/hbbtv-in-programmatic-advertising-and-gdpr-compliance/
CATEGORIES:Webinar
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