April 13, 2017

Ireland

General Information (Last Updated end 2024, source Dataxis)

Market in Volume

• Population: 5.3 mln
• Number of TV households: 2.0 mln
• TV sets installed base: 2.8 mln
• Smart TV installed base: 1.0 mln
• Smart TV installed base: 51% of HH
• Addressable households (HbbTV devices): 0.9 mln
• Addressable households (HbbTV devices): 46% of HH

Market in Value – Total TV revenues (FTA + Pay TV)

• Total TV network revenues: 596.2 in mln EUR

Market Structure – Top Broadcasters by Market Share (% of total TV network revenue)

• Sky Ireland: 34.7%
• RTE: 27.9%
• TV3 Ireland: 13.3%
• TG4: 9.7%
• Other broadcasters: 14.4%

Addressable TV – Active Solutions