Hybrid broadcast broadband TV (HbbTV) is a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes.


Symposium and Awards 2022

HbbTV World News


HbbTV News

HbbTV Symposium 2022 to focus on Targeted Advertising, DVB-I and new HbbTV services

Geneva, September 27, 2022 – The HbbTV Association, a global initiative dedicated to providing open standards …
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HbbTV In The Press

RTL and ProSiebenSat.1 join forces for addressable TV in Europe

Broadband TV News, August 1, 2022

German broadcasters RTL Deutschland and ProSiebenSat.1, through its subsidiary Seven.One Entertainment Group, are to set up a technology joint venture, subject to pending regulatory approvals. The aim is to establish existing technologies for addressable TV based on open standards, such as HbbTV, in the European market. More

With widespread recognition across the industry and ever-increasing support from leading players, HbbTV membership provides ideal networking opportunities within a community that includes a wide range of respected industry expertise. The HbbTV Association supports a number of different Working Groups that contribute to the development of the Association’s strategic objectives for the benefit of consumers and members. Join us in these efforts by becoming an HbbTV Association member and take full advantage of all that the community has to offer.