10 Year HbbTV Anniversary Special

Join us on an exciting journey to the treasure chamber of HbbTV and experience how the standard became a global success in just one decade.

Explore HbbTV Milestones

The history of HbbTV begins a few years before 2010. This section features important milestones which paved the way for the ongoing development of the open standard from its beginning until today. One thing becomes clear: HbbTV is an international project, which has its roots in close collaboration by European market players and continues to drive the technical capabilities of broadcast and broadband networks and services.

Historic Material

In this area you will find interesting historic footage: pictures, videos, press releases, articles and presentations. The microsite 10 years HbbTV is an ongoing, expanding platform. We would like to add more material step by step. Do you have pictures, videos, articles, presentations or other material in your archive? You are welcome to get in touch with the HbbTV MarCom team to use this opportunity of sharing these important documents.

Quotes by Eyewitnesses

The development and success story of HbbTV in the last decade and earlier is the result of many people from different nations and professions working together. In this section you will find a selection of quotes by people involved with HbbTV and statements about how they see HbbTV personally.

HbbTV creates a fair playing field

“HbbTV is one of those beautiful examples of an open ecosystem, which creates a fair playing field for its respective stakeholders. I am truely delighted to see how far it has come in the last ten years!”

Wim Steenbergen, Consultant, former Philips Strategist

A wonderful journey

I have been involved with HbbTV Testing Group since 2011, when the group started development of the first test materials to enable implementers to test receivers against the HbbTV specification. Today HbbTV is implemented in 36 countries throughout the world. It is amazing to think about how many initiatives have been born and how many new technologies have been supported by HbbTV standard since then. Altogether it has been a wonderful journey and while there have been many challenges along the way, so much has been achieved. Let us hope for the best in the coming years!

Nguyen Thi Thanh Van”

—Nguyen Thi Thanh Van, Samsung