10 Year HbbTV Anniversary Special

Join us on an exciting journey to the treasure chamber of HbbTV and experience how the standard became a global success in just one decade.

Explore HbbTV Milestones

The history of HbbTV begins a few years before 2010. This section features important milestones which paved the way for the ongoing development of the open standard from its beginning until today. One thing becomes clear: HbbTV is an international project, which has its roots in close collaboration by European market players and continues to drive the technical capabilities of broadcast and broadband networks and services.

Historic Material

In this area you will find interesting historic footage: pictures, videos, press releases, articles and presentations. The microsite 10 years HbbTV is an ongoing, expanding platform. We would like to add more material step by step. Do you have pictures, videos, articles, presentations or other material in your archive? You are welcome to get in touch with the HbbTV MarCom team to use this opportunity of sharing these important documents.

Quotes by Eyewitnesses

The development and success story of HbbTV in the last decade and earlier is the result of many people from different nations and professions working together. In this section you will find a selection of quotes by people involved with HbbTV and statements about how they see HbbTV personally.

Operators and broadcaster create real value when they cooperate

Even though it may not always come naturally, I think operators and broadcaster create real value when they cooperate. HbbTV is a fantastic platform to enable this with open standards, and the Operator Applications spec is an great example where this vision materialises. For me it has been a rewarding experience to work with some of industry’s finest on the forefront of TV innovation.

                                                                         Teun van der Veen, TNO

Continous evolution

“TV is in continuous evolution, and HbbTV has created the tool for evolving linear TV taking advantage of the connected TVs from a broadcasters perspective.”

—Xavier Redon, Cellnex