10 Year HbbTV Anniversary Special

Join us on an exciting journey to the treasure chamber of HbbTV and experience how the standard became a global success in just one decade.

Explore HbbTV Milestones

The history of HbbTV begins a few years before 2010. This section features important milestones which paved the way for the ongoing development of the open standard from its beginning until today. One thing becomes clear: HbbTV is an international project, which has its roots in close collaboration by European market players and continues to drive the technical capabilities of broadcast and broadband networks and services.

Historic Material

In this area you will find interesting historic footage: pictures, videos, press releases, articles and presentations. The microsite 10 years HbbTV is an ongoing, expanding platform. We would like to add more material step by step. Do you have pictures, videos, articles, presentations or other material in your archive? You are welcome to get in touch with the HbbTV MarCom team to use this opportunity of sharing these important documents.

Quotes by Eyewitnesses

The development and success story of HbbTV in the last decade and earlier is the result of many people from different nations and professions working together. In this section you will find a selection of quotes by people involved with HbbTV and statements about how they see HbbTV personally.

Two worlds on one device

“HbbTV successfully brought together the two worlds of broadcast and broadband on one device for the first time. Now, HbbTV 2 goes one step further and creates a new seamless television experience with multi-screen and multi-stream features.”

—Thomas Schierbaum, IRT

Successful creation of an open infrastructure

“HbbTV shows that despite all trends towards closed platforms dominated by big players, broadcasters and the CE industry can successfully create and introduce open infrastructures for advanced media and web services.”


—Klaus Merkel, IRT