10 Year HbbTV Anniversary Special
Join us on an exciting journey to the treasure chamber of HbbTV and experience how the standard became a global success in just one decade.
Explore HbbTV Milestones
The history of HbbTV begins a few years before 2010. This section features important milestones which paved the way for the ongoing development of the open standard from its beginning until today. One thing becomes clear: HbbTV is an international project, which has its roots in close collaboration by European market players and continues to drive the technical capabilities of broadcast and broadband networks and services.
Historic Material
In this area you will find interesting historic footage: pictures, videos, press releases, articles and presentations. The microsite 10 years HbbTV is an ongoing, expanding platform. We would like to add more material step by step. Do you have pictures, videos, articles, presentations or other material in your archive? You are welcome to get in touch with the HbbTV MarCom team to use this opportunity of sharing these important documents.
HbbTV: For the joint future of broadcast and broadband services
HbbTV is an evolving standard. The HbbTV Association and its working groups are constantly developing and adjusting the specifications in order to make the best use of their full potential and to continue driving the technical capabilities of broadcast and broadband services. The latest example is the recently published Targeted Advertising Specification (HbbTV-TA).
Quotes by Eyewitnesses
The development and success story of HbbTV in the last decade and earlier is the result of many people from different nations and professions working together. In this section you will find a selection of quotes by people involved with HbbTV and statements about how they see HbbTV personally.
Continued growth and acceptance
I had the pleasure to serve the HbbTV Association as Project Coordinator in the past more than 5 years and have been in the industry already at the start of HbbTV 10 years ago in different functions. I’ve enjoyed the spirit and engagement of the Steering/Working Group members and many further supporters and sponsors growing HbbTV to a well-respected standard in the TV-industry. I would like to wish HbbTV continued growth and acceptance in the very competitive TV-environment! And I would like to thank all HbbTV people I had the pleasure to work with in the past years for their open minded and trustful corporation!
Manufacturer-independent and open
Manufacturer-independent and open: These two parameters have contributed significantly to the implementation of the HbbTV standard in almost every smart set these days. HbbTV 2 is a great achievement, for example regarding the replay function, new on-demand options for UHD or HDR content and the integration of companion devices. We are looking forward to the further development. Congratulations to the 10-year anniversary!
