10 Year HbbTV Anniversary Special

Join us on an exciting journey to the treasure chamber of HbbTV and experience how the standard became a global success in just one decade.

Explore HbbTV Milestones

The history of HbbTV begins a few years before 2010. This section features important milestones which paved the way for the ongoing development of the open standard from its beginning until today. One thing becomes clear: HbbTV is an international project, which has its roots in close collaboration by European market players and continues to drive the technical capabilities of broadcast and broadband networks and services.

Historic Material

In this area you will find interesting historic footage: pictures, videos, press releases, articles and presentations. The microsite 10 years HbbTV is an ongoing, expanding platform. We would like to add more material step by step. Do you have pictures, videos, articles, presentations or other material in your archive? You are welcome to get in touch with the HbbTV MarCom team to use this opportunity of sharing these important documents.

Quotes by Eyewitnesses

The development and success story of HbbTV in the last decade and earlier is the result of many people from different nations and professions working together. In this section you will find a selection of quotes by people involved with HbbTV and statements about how they see HbbTV personally.

Impulses to create added value

“The introduction of HbbTV has been a tremendous success and the market is still developing. Deutsche TV-Plattform has supported HbbTV from the very beginning, offering all the tools needed to communicate and to work on HbbTV topics from the perspective of the German market. We are happy to continue to provide impulses on how to create added value with HbbTV to the market. I’d therefor like to invite you to join our work groups and continue to build the success story of HbbTV throughout the next decade.”

—Andre Prahl, Chairman of the Board of Deutsche TV-Plattform

Crossing borders

“I am proud that I could start the development of HbbTV in Poland in 2012. HbbTV gives us a lot of possibilities that have enabled me to redefine interactive television, interactive TV advertising. By developing HbbTV applications I have the freedom to create new TV services, where there is no longer a border between what is broadcasted live or on demand. I am a huge enthusiast of hybrid TV based on the HbbTV standard.”



—Pawel Tutka, HbbTV and Smart TV expert