Explore HbbTV Milestones
The history of HbbTV begins a few years before 2010. This section features important milestones which paved the way for the ongoing development of the open standard from its beginning until today. One thing becomes clear: HbbTV is an international project, which has its roots in close collaboration by European market players and continues to drive the technical capabilities of broadcast and broadband networks and services.
IRT presented at an ARD workshop a hybrid conception that besides MHP/JAVA also envisage pure HTML based end devices
Satellite operator ASTRA plans a new interactive device platform based on HTML. In a meeting Astra, Bayerischer Rundfunk and IRT decide for a common approach. Astra and IRT develop an appropriate specification.
First demo based on the Astra/IRT specification is presented at IFA in Berlin at the ARD stand. ARD and ZDF demonstrate first services and first devices are delivered by Technotrend and the browser by ANT.
First meeting at IRT in Munich of the French H4TV project and the German HTML profile project. The result: German and French projects will work on a joint specification.
The new partners select for the new standard the abbreviation „HbbTV“ (Hybrid broadcast broadband TV). The HbbTV logo has been designed by Arthur Mayrand (France Televisions)
HbbTV was first demonstrated at Roland Garros tennis sport event on a DTT transmission and an IP connection by France Télévisions and the two developers of Set Top Box technologies Inverto Digital Labs and Pleyo.
The Technical Committee of the European Broadcasting Union has agreed a set of measures for Hybrid Broadcast Broadband (HBB) services and devices.
Philips, ANT, Sony, Samsung, OpenTV, SES Astra, IRT, TF1, EBU, France Televisions sign the „Carter“ of the HbbTV Consortium. Dr. Klaus Illgner-Fehns, MD IRT (Germany) was elected as First Chairman of the Steering Board is,
Broadcast and Beyond Conference in London
At IFA all German public, the leading private broadcasters, arte and the Eutelsat „KabelKiosk“ presented their HbbTV offers. RTL and Pro7Sat1 offers got in regular operation. 10 companies present their HbbTV TV devices. 4 manufacturers presented HbbTV STBs
HbbTV offers were launched or announced in France, Spain, Switzerland, Austria, Czechia, Norway, Sweden, Finland and the Netherlands
Germany became first European mass market for HbbTV with a broad number of broadcasters and connected TVs
HbbTV Association counts almost 60 members.
23 members of the European Broadcasting Union (EBU) have agreed to collaborate on the development of hybrid TV to enable a full roll out of the technology next year. The announcement came at the EBU’s 67th annual assembly.
Version 1.5 of HbbTV Specification Released
ARD and ZDF offered first live streams of the Olympic Summer Games based special streaming configuration developed by IRT
ETSI pulished a new version of the HbbTV specification („HbbTV 1.5“) that complements HbbTV with a standardized procedure for adaptive streaming: MPEG-DASH.
First HbbTV service RTS+ launched in Switzerland
Launch of HbbTV in Austria
Italy and UK announce adoption of the HbbTV standard
Anixe is the first broadcaster to use HbbTV to present UHD videos to its viewers on the screen
Italy launched HbbTV services
RTL launches its portal Clipfish with almost 880 free available movies via HbbTV that can be accessed via the red button.
HbbTV EUROPEAN ROUND TABLE 2015 in Lucca (Italy)
Freeview New Zealand launched its HbbTV platform
Over 45 companies showcasing HbbTV at IBC 2015 in Amsterdam
Bosnian satellite DTH platform Hayat TV has launched its HbbTV service portal.
HbbTV Association joined panel at Digital Broadcasting Africa Forum 2016
Italy adopts HbbTV 2.0.1 interactive TV standard
ETSI adopted the specification HbbTV Application Discovery over Broadband (ADB)
Adoption of HbbTV in Greece by Cosmote TV
ETSI published the standard IP-delivered Broadcast Channels and Related Signaling of HbbTV Applications.
6. HbbTV Symposium (Rome)
SevenOne Media and pilot Hamburg presented first addressable TV spot campaign in real operation
7th HbbTV Symposium and Awards in cooperation with Deutsche TV-Plattform (Berlin)
8th HbbTV Symposium and Awards in cooperation with Greek public broadcaster ERT (Athens)
HbbTV to launch webinar series on industry topics and developments
Quotes by Eyewitnesses
The development and success story of HbbTV in the last decade and earlier is the result of many people from different nations and professions working together. In this section you will find a selection of quotes by people involved with HbbTV and statements about how they see HbbTV personally.
Strong belief in open standards
“At SES (formerly at SES ASTRA), we have always strongly believed in the benefits of open standards. That is why we have been involved in the development of HbbTV from the very beginning. The mergering of broadcast and broadband was an obvious choice at the time and appeared to be a logical evolution of classic broadcasting. The success of HbbTV over the last ten years has proven us right. Neither a TV set nor a TV station is readily conceivable today without HbbTV.
At the same time, we have proven ourselves in the market as a service provider with innovative product ideas. Initially as a provider of HbbTV applications for TV channels, today with the first HbbTV operator application on the market, launched for HD+. HbbTV has enabled us to be successful with innovative products even in a horizontal market. We are looking toward to the future of HbbTV with excitement and confidence.”
Operators and broadcaster create real value when they cooperate
Even though it may not always come naturally, I think operators and broadcaster create real value when they cooperate. HbbTV is a fantastic platform to enable this with open standards, and the Operator Applications spec is an great example where this vision materialises. For me it has been a rewarding experience to work with some of industry’s finest on the forefront of TV innovation.
Teun van der Veen, TNO