Steering Group
Chair: Vincent Grivet, Eutelsat
Vice-Chair: Jon Piesing, TP Vision
Treasurer: Xavier Redon, Cellnex Telecom
Members:
BBC: Chris Poole
Cellnex Telecom: Xavi Redon
Digital TV Group (DTG): Ranjeet Kaur
Eutelsat: Vincent Grivet
Everyone TV: Alex Russell
LG Electronics: Hemanta Lamichhane
RAI Radiotelevisione italiana S.p.A.: Luca Barboni
R.T.I. S.p.A. (MediaForEurope Group): Fabio Guarnaccia
RTL Group: Frank Heineberg
Samsung Research: Christoph Fingerhut
Skyworth: Motoshi Bito
Sony Europe Ltd.: Nigel Moore
Tivù: Daniele Novaga
TP Vision: Jon Piesing
Vestel: Ersoy Özdemir
The Steering Group is the chief executive body of the HbbTV Association.
Marketing & Education Group
Chair: currently vacant
This group is responsible for events, communications, website and other HbbTV promotional activities.
It promotes worldwide market adoption of the HbbTV standard within the industry and aims to highlight existing HbbTV success stories while encouraging further market development.
Specification Group
Chair: Jon Piesing (TP Vision)
This group is responsible for developing and maintaining the HbbTV specifications. Development of new specifications is based on the output of the requirements working group. Maintenance is based on feedback from the industry, including but not limited to members and the results are included either in new specifications or in so-called “errata” documents. The most recent published specification is HbbTV 2.0.4
Requirements Group
Co-Chairs: Chris Poole (BBC) and Christoph Fingerhut (Samsung)
This group is responsible for defining the requirements for future HbbTV specifications. The requirements, once approved by the Steering Group, are passed to the Specification Group.
Testing Group
Chair: Thi Thanh Van Nguyen (Samsung)
Vice-Chair: Rob Foreman (BBC)
The Testing Group is responsible for developing and maintaining the HbbTV Test Suite, used for confirming compliance to the HbbTV Specification. Requirements and test materials are developed by members and are subject to a stringent peer-review process before approval. The group publishes a summary of the test suite contents and the suite is available on application. Test suite updates are released on a regular basis as part of the maintenance process.
In addition to creating test cases related to the HbbTV specification, the group has developed a standard test harness specification and a set of schemas for describing test case requirements and implementation data. These specifications are available on this website for use by other organisations and it is hoped this will promote a shared approach to capturing test requirements and implementing test cases across the Connected device community.
Test Commercial Matters Group
Chair: Thi Thanh Van Nguyen (Samsung)
The Test Commercial Matters (TCM) Group is responsible for managing the commercial and contractual aspects of HbbTV testing activities and advising the Steering Group on test-related commercial matters.
The group’s responsibilities include:
- preparing, monitoring, and managing the testing budget
- handling the day-to-day commercial administration of test development and maintenance
- evaluating RfPs for new test materials and testing tools
- maintaining the contractual framework for HbbTV testing activities, including agreements with test material providers and maintenance suppliers, as well as the external licensing terms for the HbbTV Test Suite
- preparing recommendations on procurement strategy and other commercial matters for Steering Group approval
Privacy Task Force
Co-Chair: Leslie Shanklin (Discovery)
Co-Chair: Frank Heineberg (Mediengruppe RTL)
With the Privacy Task Force, the HbbTV Association wants to support its members in finding the right balance between compliance with GDPR and privacy regulations and the best possible usage of HbbTV’s interactive features. It reflects the growing importance of privacy and GDPR matters in the TV industry.
The immediate goal of the Privacy Task Force is the preparation of handbook providing a useful reference to market players.
Application Interest Groups
Audience Measurement Application Interest Group
Launch: 8 September 2026
As television consumption becomes more complex, spread across broadcast and IP environments, consistent, reliable and real-time audience measurement is becoming one of the industry’s most pressing challenges. The HbbTV specification, creating a flexible and reliable return channel, provides new opportunities to address this challenge.
The HbbTV Audience Measurement Application Interest Group will help stakeholders shape and implement this major opportunity, bringing together audience specialists, technology providers and broadcasters to explore how HbbTV-based services can support standardised, privacy-respecting approaches to measuring television audiences across connected TV environments.
The group will launch soon. It is open to all HbbTV Members, including Small Members, as well as Associate Members.
To register your interest or find out more, contact us at communications@hbbtv.org.
AMG dashboard on HbbTV member portal with Terms of Reference and meeting calendar.
Addressable Advertising Application Interest Group
Coming soon
Addressable advertising on connected TV represents the fastest growing segment of the advertising market, and one of the most significant commercial opportunities for broadcasters today. The HbbTV Addressable Advertising Application Interest Group will explore how HbbTV technology can support the delivery of targeted advertising across both linear and on-demand environments, helping market players unlock new monetisation opportunities. The group will bring together broadcasters, ad tech providers and platform operators to share experience and develop best practices.
The group will launch soon. It is open to all HbbTV Members, including Small Members, as well as Associate Members.
To register your interest or find out more, contact us at communications@hbbtv.org.
Identity & Consent Application Interest Group
Coming soon
As the connected TV landscape evolves, managing user identity and consent in a consistent, privacy-compliant way is increasingly critical for the entire ecosystem. The HbbTV Identity & Consent Application Interest Group will bring together broadcasters, platform operators and technology providers to discuss frameworks, standards and practical approaches to GDPR-compliant identity management and user consent in HbbTV-based environments.
The group will launch soon. It is open to all HbbTV Members, including Small Members, as well as Associate Members.
To register your interest or find out more, contact us at communications@hbbtv.org.
