Hybrid Broadcasting Redefined
HbbTV Symposium and Awards 2026
The 14th HbbTV Symposium and Awards will take place on 18-19 November 2026 in Barcelona, Spain, co-hosted by the HbbTV Association and Catalonia’s public broadcaster 3Cat. Secure your sponsorship package (PDF) now!
Association News
July 10, 2026
HbbTV launches Audience Measurement Group to accelerate innovation across the TV ecosystem
The HbbTV Association has set up its new Audience Measurement Group (AMG), marking the first of three new Application Interest Groups (AIGs) established following the …
June 29, 2026
Vincent Grivet re-elected Chair as HbbTV Association appoints new Steering Group
Geneva, 29 June 2026 – Vincent Grivet (representing Eutelsat) will remain Chairman of the HbbTV Association. The members of the industry association’s newly elected Steering …
Press Coverage
July 6, 2026
ATVI and BCi Digital join forces to accelerate HbbTV-TA addressable TV deployment
The Addressable TV Initiative (ATVI) and BCi Digital have signed a multi-year partnership to advance and harmonise addressable television advertising based on the HbbTV-TA specification across European broadcast markets.
Join the HbbTV Community
HbbTV is a community-driven initiative, and we welcome broadcasters, content providers, device manufacturers, and technology enthusiasts to join us on this exciting journey. By becoming a part of the HbbTV community, you can contribute to shaping the future of television and explore new possibilities in the realm of interactive entertainment.
