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HbbTV Symposium and Awards 2026

The 14th HbbTV Symposium and Awards will take place on 18-19 November 2026 in Barcelona, Spain, co-hosted by the HbbTV Association and Catalonia’s public broadcaster 3Cat. Secure your sponsorship package (PDF) now!

Webinar: Taking Audience Measurement to the Next Level with HbbTV

Our next webinar on 14 October, 15:00-16:00 CEST, provides an update on audience measurement with HbbTV, bringing fresh insights and perspectives on the latest developments – from the integration of HbbTV return-channel data into Germany’s national TV measurement system to new approaches for measuring viewing on connected TVs.

Register now!

Join uns at the HbbTV Symposium and Awards 2026 in Barcelona!

Secure your ticket for the 14th HbbTV Symposium and Awards on 18-19 November 2026 in Barcelona, co-hosted with 3Cat.

Register now!

DTVP Plugfest & HbbTV Testing Event in Berlin

Join us in Berlin at the DTVP Plugfest from 12-14 October at Fraunhofer FOKUS and at the HbbTV Testing Event from 14-16 October, ensuring interoperability across devices, services and tools.

Details and registration

 

New: Audience Measurement Group

We have created the Advanced Audience Measurement Group, reflecting HbbTV’s growing role in enabling more accurate, comprehensive and innovative TV measurement solutions.

Full details

NEW: HbbTV Association Industry Newsletter

The monthly newsletter covers the latest news on standards, deployments, working group meetings, events and more. Read the latest edition (October 2026) now.

HbbTV Newsletter

Association News

October 8, 2026

HbbTV Symposium 2026 to explore audience measurement, addressable advertising and new markets

Geneva, 8 October 2026 – The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through …

Read More about HbbTV Symposium 2026 to explore audience measurement, addressable advertising and new markets

August 24, 2026

HbbTV unveils jury for HbbTV Awards 2026

Geneva, 24 August 2026 – The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through …

Read More about HbbTV unveils jury for HbbTV Awards 2026

Press Coverage

October 1, 2026

How Connected TV is Transforming Audience Measurement

The broadcasting industry has operated on an uncomfortable compromise for almost a century: measure a small sample of viewers and extrapolate the results to represent tens of millions of households.

October 7, 2026

ProSiebenSat.1 launches HbbTV-based AdManager for SMEs

German media company ProSiebenSat.1 has launched an HbbTV-based self-service platform that enables small and medium-sized (SMEs) businesses to plan and run addressable TV campaigns on connected TVs.

Join the HbbTV Community

HbbTV is a community-driven initiative, and we welcome broadcasters, content providers, device manufacturers, and technology enthusiasts to join us on this exciting journey. By becoming a part of the HbbTV community, you can contribute to shaping the future of television and explore new possibilities in the realm of interactive entertainment.

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2025 HbbTV Symposium and Awards Registration

Please select an appropriate option below whether you’re a member of either HbbTV or TVekstra. Exclusive pricing is offered to members. Please note that membership confirmation is required prior to registration confirmation. Prices shown are w/o 20% VAT.

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