Hybrid broadcast broadband TV (HbbTV) is a global initiative aimed at harmonising the broadcast and broadband delivery of entertainment services to consumers through connected TVs, set-top boxes and multiscreen devices.

HbbTV World News


HbbTV News

Key panel speakers and topics: HbbTV Symposium 2019 to focus on broadcast future

Geneva, November 12, 2019 – Current developments, prospects and challenges of the global broadcast and broadband …
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HbbTV In The Press

Operator-as-an-app enjoys mini-revival, with HD+ leading the way

videonet, 6. Nov., 2019

The concept of ‘operator-as-an-app’ is enjoying a modest revival, largely thanks to the arrival of the HbbTV OpApp (Operator Application) and the German Pay TV operator HD+ provides a great example of how this can be implemented in practice.

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With widespread recognition across the industry and ever-increasing support from leading players, HbbTV membership provides ideal networking opportunities within a community that includes a wide range of respected industry expertise.  The HbbTV Association supports a number of different Working Groups that contribute to the development of the Association’s strategic objectives for the benefit of consumers and members.  Join us in these efforts by becoming an HbbTV Association member and take full advantage of all that the community has to offer.