HbbTV OpApps Reduce Costs and Accelerate Go-To-Market Deployment

Enables Targeted Ads on TVs

Improve Viewers’ TV Experience with OpApps

Enrich Broadcast Services

Maximum Reach for Interactive Services

Simple Access to Enriched Services

Enables Enhanced Digital Switchover

Hybrid broadcast broadband TV (HbbTV) is a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes.

10-Year HbbTV Anniversary Special

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HbbTV News

HbbTV Symposium and Awards 2021: Call for Sponsors
April 20, 2021

Geneva, April 20, 2021 – The 9th HbbTV Symposium and Awards, taking place on November 25-26, …
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HbbTV In The Press

Freeview Australia depolys HbbTV 2.0

DTVE, April 13, 2021

The new Freeview solution combines 35 linear channels with access to an on demand library of more than 50,000 programmes. It is set to be rolled out on April 14, and will deliver content from ABC iview, SBS On Demand, 7plus, 9Now and 10 play..

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With widespread recognition across the industry and ever-increasing support from leading players, HbbTV membership provides ideal networking opportunities within a community that includes a wide range of respected industry expertise. The HbbTV Association supports a number of different Working Groups that contribute to the development of the Association’s strategic objectives for the benefit of consumers and members. Join us in these efforts by becoming an HbbTV Association member and take full advantage of all that the community has to offer.

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2019 HbbTV Symposium & Awards Registration

Please select an appropriate option below whether you’re a member of either HbbTV or ERT. Exclusive pricing is offered to members. Please not that membership confirmation is required prior to registration confirmation. Prices shown are w/o 24% VAT.