HbbTV

HbbTV OpApps Reduce Costs and Accelerate Go-To-Market Deployment

Enables Targeted Ads on TVs

Improve Viewers’ TV Experience with OpApps

Enrich Broadcast Services

Maximum Reach for Interactive Services

Simple Access to Enriched Services

Enables Enhanced Digital Switchover

Hybrid broadcast broadband TV (HbbTV) is a global initiative aimed at harmonising the broadcast and broadband delivery of entertainment services to consumers through connected TVs, set-top boxes and multiscreen devices.

HbbTV Symposium and Awards postponed to autumn 2021

10-Year HbbTV Anniversary Special

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HbbTV World News

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HbbTV News

HbbTV Association publishes new release of the HbbTV specification

October 27, 2020

Geneva, October 27, 2020 – The HbbTV Association, a global initiative dedicated to providing open standards …
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HbbTV In The Press

HbbTV leading TV app platform in Germany

BBTVN, November 10, 2020

The open HbbTV standard is the leading TV app platform on TV sets in German households, followed by Samsung Tizen and Amazon Fire TV. These are the results of the study TV App Platforms in Germany – Update 2020, which Hamburg-based agency TeraVolt conducted with the support of a 12-member expert panel and market research institute Facit.

Why Join?

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With widespread recognition across the industry and ever-increasing support from leading players, HbbTV membership provides ideal networking opportunities within a community that includes a wide range of respected industry expertise. The HbbTV Association supports a number of different Working Groups that contribute to the development of the Association’s strategic objectives for the benefit of consumers and members. Join us in these efforts by becoming an HbbTV Association member and take full advantage of all that the community has to offer.