Hybrid broadcast broadband TV (HbbTV) is a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes.

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HbbTV releases Targeted Advertising solution for TV sets in set-top box markets

Geneva, July 20, 2021 – The HbbTV Association, a global initiative dedicated to providing open standards …
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HbbTV In The Press

HbbTV Association moves forward with targeted advertising spec

Digital TV Europe, July 20, 2021

Hybrid broadcast-broadband standards group the HbbTV Association has published the second phase of its solution for targeted advertising. The specification enables substitution of broadcast adverts with targeted adverts in situations where the broadcast TV signal is received by a set-top box and passed to the HbbTV TV set via a connection such as HDMI.

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With widespread recognition across the industry and ever-increasing support from leading players, HbbTV membership provides ideal networking opportunities within a community that includes a wide range of respected industry expertise. The HbbTV Association supports a number of different Working Groups that contribute to the development of the Association’s strategic objectives for the benefit of consumers and members. Join us in these efforts by becoming an HbbTV Association member and take full advantage of all that the community has to offer.