HbbTV In The Press
HbbTV Association moves forward with targeted advertising spec
Digital TV Europe, July 20, 2021
Hybrid broadcast-broadband standards group the HbbTV Association has published the second phase of its solution for targeted advertising. The specification enables substitution of broadcast adverts with targeted adverts in situations where the broadcast TV signal is received by a set-top box and passed to the HbbTV TV set via a connection such as HDMI.
With widespread recognition across the industry and ever-increasing support from leading players, HbbTV membership provides ideal networking opportunities within a community that includes a wide range of respected industry expertise. The HbbTV Association supports a number of different Working Groups that contribute to the development of the Association’s strategic objectives for the benefit of consumers and members. Join us in these efforts by becoming an HbbTV Association member and take full advantage of all that the community has to offer.