HbbTV OpApps Reduce Costs and Accelerate Go-To-Market Deployment
Enables Targeted Ads on TVs
Improve Viewers’ TV Experience with OpApps
Enrich Broadcast Services
Maximum Reach for Interactive Services
Simple Access to Enriched Services
Enables Enhanced Digital Switchover
Hybrid broadcast broadband TV (HbbTV) is a global initiative aimed at harmonising the broadcast and broadband delivery of entertainment services to consumers through connected TVs, set-top boxes and multiscreen devices.
HbbTV In The Press
Why 2020 will herald the next era of addressable TV
videonet, December 5, 2019
The technology is readily available for advertisers in multiple markets including the UK, Ireland, Germany, Austria and Italy. As the technology develops, open standards such as HbbTV are being put in place across Europe to harmonise the viewing experience.
With widespread recognition across the industry and ever-increasing support from leading players, HbbTV membership provides ideal networking opportunities within a community that includes a wide range of respected industry expertise. The HbbTV Association supports a number of different Working Groups that contribute to the development of the Association’s strategic objectives for the benefit of consumers and members. Join us in these efforts by becoming an HbbTV Association member and take full advantage of all that the community has to offer.