Hybrid broadcast broadband TV (HbbTV) is a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes.


9th HbbTV Symposium and Awards

HbbTV World News


HbbTV News

HbbTV drives transition to next-generation broadcast and OTT services

Paris, December 3, 2021 – HbbTV has now reached the status of a mature standard endorsed …
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HbbTV In The Press

Omnimedia Updates on Streaming and HbbTV                  Display Daily, November 27, 2021

HbbTV held its 9th Symposium and Awards event in Paris – a mixture of the live and virtual. We picked up on the live stream and were interested to hear what Paul Gray, Director Research and Analysis, Home Devices of Omdia, had to say in his keynote about the Global TV market. It’s a little while since we heard an overall ‘catch up’ on this key market.

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With widespread recognition across the industry and ever-increasing support from leading players, HbbTV membership provides ideal networking opportunities within a community that includes a wide range of respected industry expertise. The HbbTV Association supports a number of different Working Groups that contribute to the development of the Association’s strategic objectives for the benefit of consumers and members. Join us in these efforts by becoming an HbbTV Association member and take full advantage of all that the community has to offer.