HbbTV OpApps Reduce Costs and Accelerate Go-To-Market Deployment

Enables Targeted Ads on TVs

Improve Viewers’ TV Experience with OpApps

Enrich Broadcast Services

Maximum Reach for Interactive Services

Simple Access to Enriched Services

Enables Enhanced Digital Switchover

Hybrid broadcast broadband TV (HbbTV) is a global initiative aimed at harmonising the broadcast and broadband delivery of entertainment services to consumers through connected TVs, set-top boxes and multiscreen devices.

HbbTV Symposium and Awards postponed to autumn 2021

10-Year HbbTV Anniversary Special

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HbbTV News

10-Year Anniversary Website: HbbTV opens Treasure Chamber
August 14, 2020

Geneva, August 14, 2020 – The HbbTV Association, a global initiative dedicated to providing open standards …
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HbbTV In The Press

Vestel integrates HD+ into TV sets via HbbTV OpApp
BroadbandTVnews, July 23, 2020

Turkish manufacturer Vestel is integrating direct reception of German DTH satellite platform HD+ into Ultra HD TV sets of its brands Toshiba, Telefunken, JVC, Hitachi, Techwood, ok., Kendo, Hanseatic and Dual via the HbbTV OpApp.

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With widespread recognition across the industry and ever-increasing support from leading players, HbbTV membership provides ideal networking opportunities within a community that includes a wide range of respected industry expertise. The HbbTV Association supports a number of different Working Groups that contribute to the development of the Association’s strategic objectives for the benefit of consumers and members. Join us in these efforts by becoming an HbbTV Association member and take full advantage of all that the community has to offer.

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2019 HbbTV Symposium & Awards Registration

Please select an appropriate option below whether you’re a member of either HbbTV or ERT. Exclusive pricing is offered to members. Please not that membership confirmation is required prior to registration confirmation. Prices shown are w/o 24% VAT.