Hybrid Broadcasting Redefined
HbbTV Symposium and Awards 2026
The 14th HbbTV Symposium and Awards will take place on 18-19 November 2026 in Barcelona, Spain, co-hosted by the HbbTV Association and Catalonia’s public broadcaster 3Cat. Secure your sponsorship package (PDF) now!
Association News
July 22, 2026
HbbTV Awards 2026 open for entries
Geneva, 22 July 2026 – The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through …
July 10, 2026
HbbTV launches Audience Measurement Group to accelerate innovation across the TV ecosystem
The HbbTV Association has set up its new Audience Measurement Group (AMG), marking the first of three new Application Interest Groups (AIGs) established following the …
Press Coverage
July 28, 2026
ProSiebenSat.1 brings HbbTV-based Pause Ads to live television
ProSiebenSat.1 is extending its pause advertising format into linear television by using the open HbbTV standard, allowing advertisers to reach connected TV viewers with full-screen commercials outside traditional ad breaks.
Join the HbbTV Community
HbbTV is a community-driven initiative, and we welcome broadcasters, content providers, device manufacturers, and technology enthusiasts to join us on this exciting journey. By becoming a part of the HbbTV community, you can contribute to shaping the future of television and explore new possibilities in the realm of interactive entertainment.
