HbbTV OpApps Reduce Costs and Accelerate Go-To-Market Deployment

Enables Targeted Ads on TVs

Improve Viewers’ TV Experience with OpApps

Enrich Broadcast Services

Maximum Reach for Interactive Services

Simple Access to Enriched Services

Enables Enhanced Digital Switchover

Hybrid broadcast broadband TV (HbbTV) is a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes.

 

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HbbTV News

Voice assistants, accessibility features, DVB-I: HbbTV releases new version of core specification
March 14, 2023

Geneva, March 14, 2023 – The HbbTV Association, a global initiative dedicated to providing open standards …
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HbbTV In The Press

HbbTV takes off in Poland
Broadband TV News, March 9, 2023

The number of homes in Poland with an active HbbTV connection has now passed 1.3 million. A milestone in HbbTV development took place in December 2018 with the launch of a service aimed at the supporters of the football club Legia Warsaw. Read More »

With widespread recognition across the industry and ever-increasing support from leading players, HbbTV membership provides ideal networking opportunities within a community that includes a wide range of respected industry expertise. The HbbTV Association supports a number of different Working Groups that contribute to the development of the Association’s strategic objectives for the benefit of consumers and members. Join us in these efforts by becoming an HbbTV Association member and take full advantage of all that the community has to offer.

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2022 HbbTV Symposium & Awards Registration.

Please select an appropriate option below whether you’re a member of either HbbTV or AKTV. Exclusive pricing is offered to members. Please note that membership confirmation is required prior to registration confirmation. Prices shown are w/o 21% VAT.