Hybrid broadcast broadband TV (HbbTV) is a global initiative aimed at harmonising the broadcast and broadband delivery of entertainment services to consumers through connected TVs, set-top boxes and multiscreen devices.

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HbbTV News

New Milestone: HbbTV Association releases Targeted Advertising Specification

Geneva, February 24, 2020 – The HbbTV Association, a global initiative dedicated to providing open standards …
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HbbTV In The Press

ARD rolls out replay TV via HbbTV

BBTVN, February 12, 2020

German public broadcaster ARD is now offering its TV viewers the option of resetting the currently running programme to the beginning at the touch of a button.

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With widespread recognition across the industry and ever-increasing support from leading players, HbbTV membership provides ideal networking opportunities within a community that includes a wide range of respected industry expertise.  The HbbTV Association supports a number of different Working Groups that contribute to the development of the Association’s strategic objectives for the benefit of consumers and members.  Join us in these efforts by becoming an HbbTV Association member and take full advantage of all that the community has to offer.