Hybrid broadcast broadband TV (HbbTV) is a global initiative aimed at harmonising the broadcast and broadband delivery of entertainment services to consumers through connected TVs, set-top boxes and multiscreen devices.

HbbTV World News


HbbTV News

HbbTV confirmed by key market participants as the platform to deliver their next-generation TV services

Geneva, November 29, 2019 – Leading players of the global connected TV industry confirmed their strong …
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HbbTV In The Press

Why 2020 will herald the next era of addressable TV

videonet, December 5, 2019

The technology is readily available for advertisers in multiple markets including the UK, Ireland, Germany, Austria and Italy. As the technology develops, open standards such as HbbTV are being put in place across Europe to harmonise the viewing experience.

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With widespread recognition across the industry and ever-increasing support from leading players, HbbTV membership provides ideal networking opportunities within a community that includes a wide range of respected industry expertise.  The HbbTV Association supports a number of different Working Groups that contribute to the development of the Association’s strategic objectives for the benefit of consumers and members.  Join us in these efforts by becoming an HbbTV Association member and take full advantage of all that the community has to offer.