Hybrid Broadcasting Redefined

Learn More

Press Releases

HbbTV Symposium and Awards 2023: DVB-I and TA drive new HbbTV services

Naples, December 18, 2023 – DVB-I, the new specification combining broadcast and IP-delivered channels and services, and Targeted Advertising (TA) are increasing the relevance of …

Read More about HbbTV Symposium and Awards 2023: DVB-I and TA drive new HbbTV services

Winners of HbbTV Awards 2023 announced

Naples, November 29, 2023 – The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband …

Read More about Winners of HbbTV Awards 2023 announced

Press Coverage

February 5, 2024

Publitalia ’80 becomes first Italian sales house to sign Samsung HbbTV agreement

Publitalia ’80 has signed an agreement with Samsung Electronics that will see the Mediaset sales house adopt the HbbTV-TA (Targeted Advertising) standard, bringing an addressable video advertising offer specifically for connected TV.

January 25, 2024

Prima launches new Prima Lifestyle HbbTV application

Czech broadcaster Prima has expanded its HbbTV offer with a new Prima Lifestyle application. Under the red button, viewers can now watch a selection of videos from Prima’s lifestyle websites.

Join the HbbTV Community

HbbTV is a community-driven initiative, and we welcome broadcasters, content providers, device manufacturers, and technology enthusiasts to join us on this exciting journey. By becoming a part of the HbbTV community, you can contribute to shaping the future of television and explore new possibilities in the realm of interactive entertainment.