Hybrid broadcast broadband TV (HbbTV) is a global initiative aimed at harmonising the broadcast and broadband delivery of entertainment services to consumers through connected TVs, set-top boxes and multiscreen devices.

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10-Year Anniversary Website: HbbTV opens Treasure Chamber

Geneva, August 14, 2020 – The HbbTV Association, a global initiative dedicated to providing open standards …
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HbbTV In The Press

Zattoo launches via HbbTV OpApp on Panasonic TVs
BroadbandTVnews, September 8, 2020

The owners of Panasonic smart TV sets in Germany and Switzerland can now choose Zattoo as their main TV reception method, with the Zattoo user interface being set as the standard. This is made technically possible by the HbbTV Operator App, which Zattoo uses as the first OTT provider. The streaming service will be integrated into all 2020 OLEDs and LCDs from Panasonic from the HXW804 series upwards.

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With widespread recognition across the industry and ever-increasing support from leading players, HbbTV membership provides ideal networking opportunities within a community that includes a wide range of respected industry expertise. The HbbTV Association supports a number of different Working Groups that contribute to the development of the Association’s strategic objectives for the benefit of consumers and members. Join us in these efforts by becoming an HbbTV Association member and take full advantage of all that the community has to offer.