Hybrid Broadcasting Redefined
HbbTV Symposium and Awards 2026
The 14th HbbTV Symposium and Awards will take place on 18-19 November 2026 in Barcelona, Spain, co-hosted by the HbbTV Association and Catalonia’s public broadcaster 3Cat. Secure your sponsorship package (PDF) now!
Association News
August 24, 2026
HbbTV unveils jury for HbbTV Awards 2026
Geneva, 24 August 2026 – The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through …
July 22, 2026
HbbTV Awards 2026 open for entries
Geneva, 22 July 2026 – The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through …
Press Coverage
September 9, 2026
Sofia Digital delivers HbbTV media library for DFB.TV on HD+
Sofia Digital has delivered the HbbTV application powering the new DFB.TV media library on German TV platform HD+, extending the football channel with an interactive on-demand service for connected TVs.
September 9, 2026
Sofia Digital and Broadpeak enable performance TV advertising via HbbTV
Sofia Digital and Broadpeak have partnered to bring performance-based advertising capabilities to HbbTV environments, combining targeted advertising, interactive formats and digital ad replacement for connected and digital terrestrial TV (DTT).
Join the HbbTV Community
HbbTV is a community-driven initiative, and we welcome broadcasters, content providers, device manufacturers, and technology enthusiasts to join us on this exciting journey. By becoming a part of the HbbTV community, you can contribute to shaping the future of television and explore new possibilities in the realm of interactive entertainment.
