Hybrid broadcast broadband TV (HbbTV) is a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes.


9th HbbTV Symposium and Awards

HbbTV World News


HbbTV News

HbbTV drives transition to next-generation broadcast and OTT services

Paris, December 3, 2021 – HbbTV has now reached the status of a mature standard endorsed …
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HbbTV In The Press

SERAPHIC upgrades HbbTV browser SDK 6.0
Broadband TV News, January 5, 2022

SERAPHIC has upgraded its HbbTV browser SDK 6.0, thereby implementing significant performance improvements, including support for the latest HbbTV 2.0.3 specification and the HbbTV-TA specification, as well as providing essential technical support for ODM launching addressable TV products.

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With widespread recognition across the industry and ever-increasing support from leading players, HbbTV membership provides ideal networking opportunities within a community that includes a wide range of respected industry expertise. The HbbTV Association supports a number of different Working Groups that contribute to the development of the Association’s strategic objectives for the benefit of consumers and members. Join us in these efforts by becoming an HbbTV Association member and take full advantage of all that the community has to offer.