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Association News

Vincent Grivet re-elected Chair of HbbTV Association

Geneva, 3 July 2024 – Vincent Grivet (representing Eutelsat) will remain Chairman of the HbbTV Association. The members of the industry association’s newly elected Steering …

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HbbTV-Kineton Plugfest 2024 Report

The HbbTV-Kineton Plugfest and HbbTV Testing Event in Milan, Italy, are over. Thank you very much to all attendees! They provided good feedback and took advantage of …

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Press Coverage

July 15, 2024

Spanish broadcaster uses HbbTV for real time audience data

Spanish local TV channel TeleElx has made public its audience data in real time, thanks to measurement through HbbTV.

July 10, 2024

Flyeralarm Digital and RTL AdAlliance launch addressable advertising via HbbTV

German marketing service provider Flyeralarm Digital is now offering HbbTV-based addressable TV advertising (ATV) in cooperation with RTL AdAlliance, a subsidiary of RTL Group.

Join the HbbTV Community

HbbTV is a community-driven initiative, and we welcome broadcasters, content providers, device manufacturers, and technology enthusiasts to join us on this exciting journey. By becoming a part of the HbbTV community, you can contribute to shaping the future of television and explore new possibilities in the realm of interactive entertainment.