Hybrid broadcast broadband TV (HbbTV) is a global initiative aimed at harmonising the broadcast and broadband delivery of entertainment services to consumers through connected TVs, set-top boxes and multiscreen devices.

HbbTV Symposium and Awards postponed to autumn 2021

HbbTV World News


HbbTV News

HbbTV Announces New Steering Group Members

The members of the HbbTV Association have elected the new Steering Group at the electronic General …
Read More »


HbbTV In The Press

Personalisierte Fernsehwerbung

heise.de, 13. April 2020

Jahrelang haben sich der TV-Werbemarkt und der Online-Werbemarkt ein Wettrennen geliefert. Mit den neuen Standards der HbbTV Asso­ciation verschmelzen beide Welten. Read more

With widespread recognition across the industry and ever-increasing support from leading players, HbbTV membership provides ideal networking opportunities within a community that includes a wide range of respected industry expertise.  The HbbTV Association supports a number of different Working Groups that contribute to the development of the Association’s strategic objectives for the benefit of consumers and members.  Join us in these efforts by becoming an HbbTV Association member and take full advantage of all that the community has to offer.