10 Year HbbTV Anniversary Special

Interaktive Applikationen für Fernsehgeräte, auch für Inhalte über das Internet: Seit Mitte der 1990er-Jahre setzt sich das IRT hier für Standards ein. Ein erster internationaler Standard, das JAVA-basierte MHP (Multimedia Home Plattform) setzt sich jedoch nicht durch.

At IFA 2008, ARD presented a demo based on the Astra/IRT-Specification. IRT coordinated some prototype services of ARD and ZDF. Devices were provided by Technotrend, the browser by ANT. (Source IRT)

Formal Specification for HTML For TV (H4TV) by OPEN TV

Red botton remote control for Technisat TV devices in 2010 (Source Technisat)

IRT presented HbbTV at IFA 2010 and also published a flyer. (Source IRT)

All leading German public and private broadcasters and ten manufacturers presented HbbTV at IFA 2010 in Berlin. (Source IRT)

ZDFmediathek was presented at IFA 2010 in a HbbTV version. The screenshot shows a page of the remote control enabled app from the section "Sendung verpasst". (Source ZDF)

ZDF intendant Markus Schächter at IFA 2010 in Berlin. (Source ZDF and photographer Juergen Detmers)

IRT organized its 4th Interoperability Workshop in November 2010 in Munich. In total 55 HbbTV devices, browser app developers from 32 companies. (Source IRT) participated.

Future media and mobile web experts, technology vendors and content providers meet in Berlin to spot and set trends as well as draw the roadmap of Mobile Applications, SmartTV and Social Media development. (Source: Fraunhofer FOKUS)

Since 2011 most of the TV manufacturers are offereing HbbTV as a standard and Germany is on its way to a mass market (Source IRT)

"dooloop" is produced by RTL interactive and offers individualized music TV in "lean back" und "lean forward" modus. (Source RTL)

Screenshot of a red button solution of TV channel VOX (RTL Group) in 2012.

The Testing Group had its first meeting in 2012 in Bristol (Photo: Thi Thanh Van Nguyen).

multithek was a HbbTV platform by Media Broadcast and distributed via DVB-S and DVB-T (Source Fraunhofer FOKUS)

The Testing Group met in London in 2013 (Photo: Thi Thanh Van Nguyen).

1. HbbTV Symposium in Singapore during Broadcast Asia&Communic Asia 2014 presented on June 14 latest trends and developments in HbbTV. (Source IRT)

German FTA channel ANIXE HD expanded its mediathek by content in High Definition TV (4K) showing documentations and movies. (Source IRT)

The 3rd HbbTV Symposium 2014 took place in Paris October 8 and 9 (Photo: Rob Koenen).

Xavi presented the Spanish umbrella specification TDT Hibridia based on HbbTV 1.5. It is creating an interoperable, powerful and trsuted enviroment where broadcasters and application developers work together for a successful Interactive TV development. (Photo: Rob Koenen).

Matthias presented the M7 "KabelKiosk" platform and the new turn-key white label wholesale solution "meinFernsehen" at the 4th HbbTV Symposium in Paris 2014 (Photo: Rob Koenen).

At Media Days Munich IRT dshowcases an integration of HbbTV in an IPTV platform. (Source IRT)

25 years after the fall of the Berlin wall German regional broadcaster RBB published a HbbTV Social TV App with a small TV picture, texts, photos and comments. (Source IRT)

The 6th General Assembly of the HbbTV Association took place at the EBU headquarters in Geneva (Photo: Rob Koenen).

Italy on its way to HbbTV. On behalf of the HD Forum Italia, Angelo Pettazzi presented the transition process from MHP to HbbTV in Italy (Photo: Rob Koenen).

Networking at the HbbTV events is a key element of bringing members and people interested in HbbTV together and win new members. Picture was taken at the 4th Symposium in December 2015 in London (Photo: Rob Koenen).

The HbbTV Association and the DTG, the UK collaboration centre for innovation in digital media technology, organised the 4th annual European HbbTV Symposium: HbbTV 2.0 and Beyond taking place in London on Dec 8th and 9th 2015 (Photo: Rob Koenen).

The IRT team building-up its stand at the 4th Symposium in December 2015 (Photo: Rob Koenen).

Colin headed a panel concerning the development of HbbTV in the UK at the 4th Symposium 2015 in London (Photo: Rob Koenen).

Contry Review. Rob moderated a round table about recent debvelopments of HbbTV in different markets at the 5th HbbTV Sysmposium in London 2015. (Photo: Rob Koenen).

The GA met in April 2016 (Photo: Rob Koenen)

Chair of the SG Dr. Klaus Illgner Fehns (left) and Secretary of the SG Heinrich E. Haase (right) at the GA in April 2016 (Photo: Rob Koenen)

The SG meet in June 2016 in Norway in Oslo (Photo: Rob Koenen).

At the Olympic Summer Games 2016 ARD and ZDF offered for HbbTV devices additional live streams usuing for the first time MPEG-DASH. (Source IRT)

EU project HBB4ALL is a milestone for new and additional barriere-free offers based on HbbTV. (Source IRT)

The Testing Group met 2017 in Poland in Warsaw (Photo: Thi Thanh Van Nguyen).

The Testing Group met at IRT in September 2017 in Munich (Photo: Thi Thanh Van Nguyen).

A second meeting of the Testing Group took place in October in Gent in Belgium (Photo: Thi Thanh Van Nguyen).

The inaugural HbbTV Awards 2017 were held at a glittering cocktail reception in Rome in the evening of October 17.

HbbTV Association Members from around the world awarded the Best Individual Contribution to the HbbTV Association to Thi Thanh Van Nguyen, HbbTV Part Leader, Samsung R&D Institute in recognition of her work in the Testing Group.

The 6th HbbTV Symposium took place on October 17th and 18th 2017 in Rome. it featured industry leaders,impressive keynotes, presentations and debates focusing on the hottest topics in ConnectedTV.

Research Director IHS Markit Paul Gray (middle) was awarded for the best presentation He gave an oustandig presentation about latest trends in the global TV market.

Oliver Botti, Fincons Group, moderated the panel "Enhancing Television Advertising for Advertisers, Broadcasters and Consumers" at the HbbTV Symposium in Rome.

Paola Colombo, Publitalia ’80 participated in the podium Monetizing Hybrid Services with a look back to the basics and a look to the future.

The 6th HbbTV Symposium in Rome was the opportunity to network with more than 260 industry influencers, 40 speakers and 18 sponsors.

Brian Paxton, Head of Video and Security Consulting, Cartesian, presented key aspects of the General Data Protection Regulation (GDPR).

Screen shot RTL digital text March 2018 (Source RTL)

For World-Cup 2018 in Russia ZDF ZDFmediathek was online on all platforms on the website, mobile apps and Smart TV (Source ZDF)

In 2018, the Testing Group met in Gent (Photo: Thi Thanh Van Nguyen).

Starting page of ZDF mediathek on HbbTV in October 2018 (Source ZDF)

HbbTV will be a key element of the new hybrid broadcast and OTT platforms currently being prepared by major European public and commercial broadcasters in countries such as Germany, France and Spain after similar moves in the UK and Italy for instance. This was confirmed by representatives of the involved broadcasters at the 7th HbbTV Symposium and Awards, co-organised with Deutsche TV-Plattform, which took place on November 14-15, 2018 in Berlin under the theme Growing Value Through HbbTV.

Winner was ARD Play-Out-Center: Signing Livestream App/ARD (Germany). Robert Briel (right), editor of BBTVN said: "Great accessibility enhancement, well executed, with high social value.”

Jack Lacy, SVP Standards and Community Initiatives, Intertrust Technologies, moderated the panel: "Growing Consumer Interest: Improving user experiences" experiencesModerator:

US record producer, composer and technology expert Albhy Galuten, winner of two Grammy Awards, presented the keynote at the 7th HbbTV Symposium and Awards in Berlin.

HbbTV Chair Vincent Grivet hold the keynote on the second day in Berlin: "Growing HbbTV's value: The Chairman's "state of the nation" speech."

"Master of Ceremony" Carine Chardon, Deutsche TV Plattform, and Heinrich E. Haase (HbbTV Association) discussed the next program highlights.

In three modules Angelo Pettazzi (Mediaset), Jack Lacy (Intertrust), Mikko Karppinen (Icareus), Julius Mong (Eurofins Digital Testing), Teun van der Veen (TNO Media Networks) and Raj Patel (Yotta Media Labs) presented different aspects of HbbTV and gave latest information about important new apps.

The specification enables end users to access the full TV service bouquet (live and on-demand TV) of German TV platform HD+ on any 2019 Panasonic OLED UHD smart TV sold in Germany, without the need for any additional hardware or smartcard. In this case, consumers will navigate through the HD+ TV channels and interactive services through an HD+ branded user interface.

In 2019 the Testing Group met in Napoli (Photo: Thi Thanh Van Nguyen).

“We are excited about the successful HbbTV Symposium and Awards 2019 in Athens, with over 280 delegates participating in the booked-out event to address and discuss the latest developments and trends in the global broadcast and broadband industry,” said Vincent Grivet, Chair of the HbbTV Association.

Vincent Grivet, Chair of the HbbTV Association, thanked the sponsors in his introcduction to the 8th HbbTV Symposium and Awards 2019 from November 22 to 23 in Athens.

Sonia Fili, Journalist at ERT was the Master of Awards Ceremony at Istioploikos and supported by Heinrich E. Haase, HbbTV Association (left) and Yiannis Vougiouklakis (right), ERT

No Symposium and Awards without sponsors. At Athens the Symposium and Awards had 21 sponsoring and three supporting companies.

HD+ was awarded in two categories and ha been the winner with the most impactful HbbTV product or service in the Awards 2019 in Athens.

Chair Vicent Grivet and Vice-Chair Jon Piesing in discussion with Andriana Paraskevopoulou , Journalist & Anchorwomen ERT

Networking is a key element of communication and exchange at all events of the HbbTV Association as in Athens 2019.

Paul Gray, former Associate Director at IHS Markit, is a key presenter and his Global TV Market Reviews are a highlight of the Symposium over years.

The HbbTV Symposium 2019 took place at the well known MEGARON Athens International Conference Centre. It is considered one of the finest and most technologically advanced conference venues in Europe.

Round tables like "HbbTV Beyond Traditional Broadcasting" are key and one heart of the HbbTV Symposium.

HbbTV Association has awarded the winners of the HbbTV Awards 2019 in ten categories in an evening ceremony in Athens.

A consortium of broadcasters and technology companies including French broadcasters Canal Plus, France Télévisions and TF1, Germany's Institut für Rundunktechnik, satellite operator SES Astra, UK-based IPTV technology company ANT and US-based technology provider Open TV have formally teamed up to launch and develop a specification to harmonise the delivery of content via the internet to connected TVs and set-top boxes. (Digital TV Europe)

The German broadcaster RTL will introduce a new text service using the Hybrid Broadcast Broadband TV (HbbTV) standard. It will launch the service, called HD Text, next year. (Broadband TV News)

“It is the EBU job to try and harmonise the initiatives for internet to the TV services,” said Peter MacAvock of the EBU. Over-the-top delivery of content on hybrid devices is one of the hot issues at this year’s IBC. (Broadband TV News)

The delivery of over-the-top content – effectively meaning content providers bypass traditional service providers and aggregators by delivering services over the open internet – has been a hot topic for broadband and pay-TV providers. Recent initiatives from big industry players – from public and commercial broadcasters to TV manufacturers – that could see live and on-demand content delivered to TVs over unmanaged IP networks has given debate on the subject a new urgency. (Digital TV Europe)

The Technical Committee of the European Broadcasting Union has agreed a set of measures for Hybrid Broadcast Broadband (HBB) services and devices. (Broadband TV News)

The Hybrid Broadcast Broadband TV protocol (HbbTV) has taken its first steps towards standardisation. Munich-based Institut für Rundfunktechnik (IRT), which is fostering the development of the technology, has become an applicant member of the standardisation body ETSI. (Broadband TV News)

Project Canvas has announced that Channel 4 and, significantly, internet service provider TalkTalk have signed up to the connected TV project. The six partners, which also include BBC, ITV, Five and BT, will now seek intentions of interest from other potential partners. (Broadband TV News)

The former head of the DVB Project Office has questioned the ability of the organization to build product profiles around its technologies. Peter MacAvock, now a part of the EBU Technical Department, says while DVB has provided a useful set of tools that forms the basis of many standards, (Broadband TV News)

Hybrid platforms and connected TVs have been key topics of late, with interest fuelled by initiatives such as Project Canvas in the UK and HbbTV. Stuart Thomson looks at how service providers may stand to gain or lose from new technological innovations. (Digital TV Europe)

There is likely to be an announcement by some flat screen manufacturers in the next few weeks about bringing HbbTV screens to market in Germany by Christmas, according to Thomas Wrede, VP, Product Management, SES Astra. (Broadband TV News)

Having recently stepped up its activities in digital television transmission, Japan has now turned its attention to hybrid broadcast broadband services. The public broadcaster NHK is using its 2010 Open House technology showcase to demonstrate the Hybridcast services that fit in much the same box as HBBtv, Canvas and the recent iterations of MHP. (Broadband TV News)

Korean broadcasters KBS, SBS and MBC and manufacturers Samsung and LG have used the Seoul national exhibition for broadcast and media (KOBA) to make the first public demonstration of a new hybrid broadcast broadband TV system, dubbed Open Hybrid TV (OHTV). (Digital TV Europe)

Hybrid Broadcast Broadband TV (HbbTV), a pan-European initiative to harmonise the hybrid delivery of video and other content to consumers through set-tops and internet connected TVs, has had version 1.1.1 of its specifications approved by European standards agency ETSI. (Digital TV Europe)

Die rote Taste am Fernseher lotst in die Online-Welt. Einfach mit der Fernbedienung anklicken, und schon poppen Youtube, Picasa oder der Internet-Wetterbericht auf die Bildfläche. Wird HbbTV jetzt zur Einheitstechnik? (faz.net)

The Digital TV Group has ruled out the possibility of a coming together between the UK Connected TV specifications and those of the Franco-German HbbTV. (Broadband TV News)

Die großen TV-Hersteller versuchen schon seit einiger Zeit, Fernsehen und Internet zu verschmelzen. Der neue Standard HbbTV eröffnet dem Zuschauer neue interaktive Möglichkeiten. (Stern.de)

Broadcasters, platform operators, consumer manufacturers and other parties are showing connected hybrid devices at this year’s IFA in Berlin signaling new roads for television. (Broadband TV News)

Two German public broadcasters, Bayerische Rundfunk in Bavaria and ZDF, have launched hybrid TV services using the HbbTV standard on digital terrestrial broadcasting across the region, the IRT announced in Munich. (Broadband TV News)

TDF, the French transmission company, is running HbbTV over the country’s digital terrestrial network. (Broadband TV News)

Czech public broadcaster Ceska Televize and set-top manufacturer Antik Technology have teamed up to deliver a HbbTV trial in the Czech Republic. (Digital TV Europe)

French media regulator the CSA has authorized a trial of interactive services on part of the country's digital-terrestrial network. (Digital TV Europe)

The European Broadcasting Union (EBU) has adopted a set of Principles for Internet Connected and Hybrid Television. (Broadband TV News)

Supporters of the HbbTV consortium are being invited to become full members of the organisation. (Broadband TV News)

The Austrian public broadcaster ORF will this June terminate the digital teletext service ORF OK-MultiText using the MHP standard. The move marks the de facto end of the Media Home Platform standard in the country. (Broadband TV News)

Telco Telefonica, public broadcaster RTVE and Mediaset Spain (owner of commercial broadcaster Telecinco) have teamed up to trial HbbTV services in Spain. (Digital TV Europe)

Set-top box manufacturer Harvard International is to launch a range of internet-connected set-top boxes for the UK Freeview and Freesat markets based on the HbbTV standard. (Digital TV Europe)

Spain has agreed to adopt HbbTV has its system of choice for connected TV. The ministry of industry, tourism and trade has approved a document put forward by the Association of Interactive Television (AEDETI) and signed by 54 national and international companies. (Broadband TV News)

GlobeCast and France 24 will launch a HbbTV trial in early 2012 with the support of Orange and SES. (Digital TV Europe)

The first HbbTV tests have got under way in Poland. They are being undertaken on the channel TVN HD, which is being distributed via DVB-T from the Place of Culture in Warsaw. (Broadband TV News)

The second General Assembly of the HbbTV consortium has been held at the EBU headquarters in Geneva. Around 30 delegates heard reports of successful launches for the hybrid broadcast and broadband protocol in France, Germany, Spain, Austria and the Netherlands. (Broadband TV News)

Ein Überblick zu hybriden Geräten, konvergenten Diensten und innovativen TV-Trends. (Media Perspektiven)

Twenty three members of the European Broadcasting Union (EBU) have agreed to collaborate on the development of hybrid TV to enable a full roll out of the technology next year. The announcement came at the EBU’s 67th annual assembly. (Digital TV Europe)

Wie beliebt HbbTV im Vergleich zu Smart-TV-Apps ist, zeigt derzeit der ORF in Österreich. Die Nutzung der TVThek über die Red-Button-Taste übersteigt mittlerweile die Zugriffe via Smart-TV-App. Mit mehr HbbTV-Sendern soll das Angebot in den nächsten Wochen zusätzlich ausgebaut werden. (hbbtv-infos.de)

Status Report by Deutsche TV Plattform. (Deutsche TV Plattform)

TV that is geared to the individual viewer: With HbbTV, Swisscom TV 2.0 now features a service that allows viewers at home to enhance programmes according to their needs. Swisscom will today activate the multimedia successor to teletext, which includes many interesting features. (PR Swisscom)

Der aktuelle Trend der Consumer Industrie heißt "Hybrid-TV", was auch als "Smart-TV" bezeichnet wird. Dabei kann der Nutzer sowohl klassisches lineares Fernsehen als auch speziell für den TV-Bildschirm angepasste Online-Inhalte über das Internet direkt am TV-Gerät nutzen. (ZDF-Mediathek)

The OTT market is predicted to be worth US$159 billion by 2024, according to Digital TV Research, and operators do not want to miss out on a slice of the pie. Jonathan Easton speaks to vendors in the space about the strategies operators should implement in order to launch a streaming product that builds on their brand and stands the test of time. (Digital TV Europe)

Premium video ad views in Europe increased by 10% year-on-year in Q3 2019. driving advertiser investment in connected TV and mobile platforms, according to a report by ad technology outfit FreeWheel, which also found that targeting was on the up. (Digital TV Europe)

Danish telco TDC’s YouSee cable service has integrated DRTV, the streaming offering of Danish public broadcaster DR, into its offering. (Digital TV Europe)

Excitement is building in the broadcast community over Targeted Advertising (TA). For years, online video distribution had a distinct edge over broadcast since it could deliver targeted ads to mobile devices, including PCs, smartphones, and tablets. (Digital TV Europe)