July 22, 2024

Romania

General Information (Last Update end 2023, source Dataxis)

Market in Volume

• Population 19.0 mln
• Number of TV households 7.7 mln
• TV sets installed base 11.4 mln
• Smart TV installed base 4.1 mln
• Smart TV installed base 53% of HH
• Addressable households on HbbTV devices 0.7 mln
• Addressable households on HbbTV devices 9% of HH

Market in Value – Total TV revenues (FTA + Pay TV)

• Total TV network revenues 664.5 in mln EUR

Market Structure – Top Broadcasters by Market Share (% of total TV network revenue)

• Pro TV Romania 27.3%
• Intact TV Romania 21.6%
• TV Romania 18.3%
• Kanal D Romania 6.7%
• Other broadcasters 26.1%