November 7, 2016

Finland

General Information (Last update end 2024, source Dataxis)

Market in Volume

• Population: 5.6 mln
• Number of TV households: 2.9 mln
• TV sets installed base: 5.9 mln
• Smart TV installed base: 3.4 mln
• Smart TV installed base: 114% of HH
• Addressable households on HbbTV devices: 1.5 mln
• Addressable households on HbbTV devices: 52% of HH

Market in Value – Total TV revenues (FTA + Pay TV)

• Total TV network revenues: 843.9 in mln EUR

Market Structure – Top Broadcasters by Market Share (% of total TV network revenue)

• YLE: 65%
• MTV Oy: 23.2%
• Sanoma Media Finland: 8.8%
• Other broadcasters: 3.0%

Addressable TV – Active Solutions

Top Broadcasters – References