November 7, 2016

Poland

General Information (Last Update end 2024, source Dataxis)

Market in Volume

• Population: 37.8 mln
• Number of TV households: 14.9 mln
• TV sets installed base: 25.4 mln
• Smart TV installed base: 11.8 mln
• Smart TV installed base: 79% of HH
• Addressable households on HbbTV devices: 2.3 mln
• Addressable households on HbbTV devices: 15% of HH

Market in Value – Total TV revenues (FTA + Pay TV)

• Total TV network revenues 2,167.0 in mln EUR

Market Structure – Top Broadcasters by Market Share (% of total TV network revenue)

• TVP: 40.2%
• TVN Poland: 23.7%
• Polsat: 20.2%
• Other broadcasters: 15.9%

Addressable TV – Active Solutions