November 7, 2016

Switzerland

General Information (Last Update end 2024, source Dataxis)

Market in Volume

• Population: 9.0 mln
• Number of TV households: 4.0 mln
• TV sets installed base: 6.5 mln
• Smart TV installed base: 2.6 mln
• Smart TV installed base: 64% of HH
• Addressable households on HbbTV devices: 1.9 mln
• Addressable households on HbbTV devices: 46% of HH

Market in Value – Total TV revenues (FTA + Pay TV)

• Total TV network revenues: 1,543.3 in mln EUR

Market Structure – Top Broadcasters by Market Share (% of total TV network revenue)

• SRG-SSR: 66.6%
• ProSiebenSat1 Switzerland: 14.4%
• CH Media: 6.4%
• RTL Switzerland: 3.3%
• Other broadcasters: 9.2%

Addressable TV – Active Solutions