October 15, 2025

HbbTV Symposium 2025 to explore new monetisation models and emerging markets

Geneva, 15 October 2025 – The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes is pleased to unveil the conference programme and speaker line-up of the HbbTV Symposium and Awards 2025.

The 13th edition of the annual key summit of the connected TV industry will take place on 12-13 November 2025 in Istanbul, co-hosted with TVekstra, a leading Turkish service provider specialising in addressable TV advertising solutions.

A strong focus of this year’s conference will be on innovative addressable advertising models, business development opportunities and monetisation strategies for broadcasters, platform operators and advertisers. The programme also explores developments in emerging markets, including the MENA, Arab and Asian regions, where HbbTV-based services and applications are gaining increasing traction across broadcast, streaming and smart TV ecosystems.

Conference day: 12 November

The conference day will feature presentations, panels and roundtables, opening with keynotes by Vincent Grivet (HbbTV Association), Merve Eraslanoğlu (TVekstra) and Jon Piesing (HbbTV Association), updating delegates on the latest developments in the connected TV industry as well as new features in the HbbTV specifications.

A subsequent session on “Taking HbbTV into New Markets” will present a global market update by Ophélie Boucaud (Dataxis) and an overview of TV operating systems by Damien de Foucault (ADKEMIX), followed by a roundtable discussion with participants including Mousa Fakher (Eutelsat) and Philipp Rotermund (wedotv), moderated by journalist Jörn Krieger.

The popular Quickfire Updates will then showcase the latest technical and service innovations, including contributions from Naomi Schoppa (Fraunhofer FOKUS), Rafael Bermúdez (3Cat-CCMA), Amelie Jakob (ZDF), Louay Bassbouss (Fraunhofer FOKUS) and William Cooper (Service List Registry).

In the afternoon, the session “HbbTV in an IP-centric Future” will address the growing trend towards broadband-only distribution, featuring presentations by Matthew Huntington (Huntington Digital Consultants) and Jeff Hunter (YouView TV), and a roundtable with Alex Russell (Everyone TV), Bram Tullemans (EBU), Frank Heineberg (RTL Deutschland) and Stefano Braghieri (Mediaset), moderated by Ranjeet Kaur (DTG).

The day concludes with the theme “Making Money with HbbTV”, exploring how connected TV and addressable advertising can unlock new revenues. Speakers include Atila Madakbas (Admongrel), Cem Eroğlu (Adform), Nicole Agudo Berbel (Seven.One Entertainment Group), Duygu Badem (Vestel), Erdem Tolon (Kantar Media Turkey) and Tuna Gürel (TVekstra).

The evening of 12 November will see the HbbTV Awards 2025 ceremony and reception, celebrating outstanding achievements in HbbTV applications, services and innovation.

Day 2: Unconference

Following the successful debut at the 2023 Symposium, the second day (13 November) will again be dedicated to an unconference, offering participants the chance to dive deeper into the topics of day 1 or propose new questions and challenges.

The agenda will be created collaboratively in the Opening Circle, where attendees can pitch session ideas. Discussions will then take place across several parallel session blocks throughout the day, concluding with a Closing Circle to share insights and explore next steps.

Both the conference and the unconference will be hosted by Eoghan O’Sullivan, Moderator & Facilitator, ensuring a smooth flow and engaging discussions throughout the two days.

Venue and registration

The event will take place at the Swissôtel The Bosphorus Istanbul, a five-star hotel offering first-class conference and accommodation facilities with panoramic views over the iconic Bosphorus.

Further details on the conference, speakers, sponsors, media partners and the HbbTV Awards as well as the registration form are available at www.hbbtv.org/13th-hbbtv-symposium-and-awards-2025.

Click here for the PDF version of the press release.