May 18, 2026

HbbTV opens Call for Sponsors for HbbTV Symposium and Awards 2026

Geneva, 18 May 2026 – The HbbTV Association, the global initiative developing open standards for advanced interactive TV services delivered via broadcast and broadband networks, invites industry players to become sponsors of the 14th HbbTV Symposium and Awards, taking place on 18-19 November 2026 in Barcelona, Spain.

The event will be held at the Catalonia Barcelona Plaza, a landmark four-star hotel and conference venue located directly on Plaça d’Espanya, and will be co-hosted with 3Cat, Catalonia’s public media corporation.

The 2026 Symposium will follow the established two-day format. The opening day will present a concentrated conference programme featuring keynotes, presentations and roundtables on the most relevant developments in the connected TV (CTV) ecosystem. The agenda will address HbbTV’s role as a unifying framework in a fragmented CTV landscape, the HbbTV-based evolution of audience measurement towards more precise and real-time insights, the latest advances in addressable advertising, and the growing adoption of HbbTV in new markets.

The conference will also explore emerging user experiences such as AI-driven personalisation, gaming on connected TV platforms, second-screen and XR-enhanced content, and next-generation accessibility. The evening will host the HbbTV Awards 2026, celebrating outstanding achievements across the global HbbTV community. The second day will again adopt an unconference format, enabling participants to shape the discussions directly and collaborate in an informal, highly interactive environment.

Sponsorship of the HbbTV Symposium and Awards 2026 provides a high-visibility, targeted platform for companies to showcase their brand and engage with senior decision-makers across the TV ecosystem, from broadcasters and platform operators to manufacturers, technology providers, regulators and advertisers. The packages offer branding opportunities, exhibition space and promotional visibility across the venue and digital channels. A detailed overview of sponsorship packages is available for download here.

“The HbbTV Symposium and Awards brings together the key players shaping the future of connected TV. For sponsors, it offers a unique opportunity to engage directly with broadcasters, platforms, manufacturers and technology innovators at a moment when the industry is accelerating investment in addressable advertising, measurement and advanced services. We warmly welcome companies wishing to showcase their solutions and connect with an international, top-level audience,” said Vincent Grivet, Chair of the HbbTV Association.

Companies interested in gaining visibility, connecting with stakeholders, and showcasing their products and services are invited to make use of the commercial opportunities offered at the event, including tailored sponsorship packages and exhibition space. For further information, please contact Mr. Andrea M. Michelozzi, Dime Comunicaciones, Tel: +34 611 048 295, email andrea@dimecomunica.com.

Click here for the PDF version of this press release.