June 10, 2026

HbbTV opens Call for Speakers for HbbTV Symposium 2026

Geneva, 10 June 2026 – The HbbTV Association is pleased to announce the Call for Speakers for the 14th HbbTV Symposium and Awards 2026. The annual summit of the connected TV industry will take place on 18-19 November in Barcelona, Spain, co-hosted with 3Cat, Catalonia’s public media corporation.

The HbbTV Symposium and Awards 2026 will bring together broadcasters, platform operators, streaming providers, advertisers, standards organisations, device manufacturers and technology companies from across the connected TV ecosystem. The event offers a unique platform for networking, exchanging experiences, showcasing innovations and discussing the latest developments in connected television.

Call for Speakers now open

The HbbTV Association invites industry executives, technology experts, researchers and practitioners to submit proposals for presentations or panel discussions that align with the conference’s strategic themes for 2026.

Focus topics of the 2026 conference agenda

• HbbTV as a unifying framework in an increasingly fragmented connected TV landscape, including research and insights on CTV market developments
• How can HbbTV and DVB‑I help secure broadcaster prominence and visibility on smart TV operating systems?
• Experiences from the first large-scale DVB-I deployments and the role of HbbTV in these rollouts
• Audience measurement with HbbTV, including real-time analytics and enhancements to traditional TV ratings systems
• Monetisation opportunities through addressable advertising, interactive gaming and other innovative solutions on connected TVs using HbbTV
• HbbTV expansion into new markets and regional deployment experiences
• AI in HbbTV applications, including AI-assisted development, automated coding, content discovery, recommendations, chatbots, accessibility solutions and personalised user experiences

Speakers are encouraged to share real-world case studies, innovative service implementations, deployment experiences, research findings and forward-looking insights relevant to these themes. Proposals covering additional topics of interest to the HbbTV community will also be considered.

The conference programme will feature presentations, panel discussions and roundtables. Presentation slots should not exceed 10 minutes. All submissions will be evaluated by the HbbTV Marketing and Education Working Group (MEWG), which is responsible for organising the Symposium programme. Speakers will receive complimentary admission to the event.

How to apply

Industry executives and experts interested in speaking at the HbbTV Symposium and Awards 2026 in Barcelona are invited to submit an outline of their proposed contribution through the online submission form.

Please provide:

• Presentation title
• Abstract (maximum 200 words)
• Speaker biography (maximum 150 words)
• Speaker photo

The deadline for submissions is 30 June 2026.

Details on the sponsoring packages for the HbbTV Symposium and Awards 2026 and the preceding preview and demo events can be found in the sponsorship brochure (PDF).

Details on the 2026 Symposium, the venue, conference and media partners are available at https://www.hbbtv.org/14th-hbbtv-symposium-and-awards-2026/.

Click here for the PDF version of this press release.