October 8, 2026

HbbTV Symposium 2026 to explore audience measurement, addressable advertising and new markets

Geneva, 8 October 2026 – The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, is pleased to unveil the conference programme and speaker line-up of the HbbTV Symposium and Awards 2026.

The 14th edition of the annual key summit of the connected TV industry will take place on 18-19 November at the Catalonia Barcelona Plaza Hotel in Barcelona, co-hosted with 3Cat, Catalonia’s public media corporation. The programme focuses on audience measurement, addressable advertising, market expansion in regions such as MENA and Asia, and new user experiences including AI-powered interfaces and personalisation.

Conference day: 18 November

The conference day combines presentations, Quickfire Updates and roundtables. Vincent Grivet, Chair of the HbbTV Association, and Jon Piesing, Vice-Chair of the HbbTV Association, open with updates on the state of HbbTV and the specifications. Sessions on markets and measurement feature Guillaume Perrin (Dataxis), Damien de Foucault (ADKEMIX), Michele Gosetti (SES) and Ricarda Jebsen (Virtual Minds & d-force).

The Quickfire Updates present six short talks on the latest technical and service innovations by Moritz Wuttke (Konodrac), Naomi Schoppa (Fraunhofer FOKUS), Klaus Merkel (rbb/ARD), Aylen Alonso Montero (TVekstra), Louay Bassbouss (Fraunhofer FOKUS) and Amelie Jakob (ZDF).

In the afternoon, speakers look at HbbTV’s place in tomorrow’s TV: Xavi Redon (Cellnex Telecom) on the evolution of LOVEStv, Richard Lindsay-Davies (DTG) on the UK’s transition from broadcast to IP, Petra Konrad (Eutelsat) and Philipp Rotermund (wedotv) on commercial opportunities, and Francesc Mas (3Cat) and Bram Tullemans (EBU) on HbbTV and DVB-I strategies. The session “The Future of HbbTV Applications” features Orf Warr (Everyone TV), Rafael Bermúdez (3Cat) and Mika Kanerva (Sofia Digital).

Two roundtables, moderated by Ranjeet Kaur (DTG) and journalist Jörn Krieger, discuss content discovery and new interfaces with panellists from Everyone TV, ZDF, TP Vision, Mediaset Italia, Eutelsat, Qvest Engage, 3Cat and wedotv.

The evening will see the HbbTV Awards 2026 reception and ceremony, with five categories including the new Excellence in HbbTV Audience Measurement & Analytics award.

Day 2: Unconference

The second day, 19 November, is a completely participant-driven unconference. Rather than listening to formal presentations, attendees pitch topics in an Opening Circle and add them to the agenda as individual sessions, turning them into open conversations on the technical and business challenges of connected TV. The day features four 45-minute session blocks running in parallel across several rooms, and concludes with a Closing Circle in which participants share insights and explore next steps.

Anyone who would like to lead a discussion can submit a session idea in advance through the Unconference Hub on the Symposium website, where ideas submitted so far can also be viewed. The agenda itself is decided in the Opening Circle, and only the sessions pitched there make it into the programme.

Both days are hosted by Eoghan O’Sullivan, Moderator & Facilitator.

Registration

Industry professionals are invited to register now and secure their place at the 14th HbbTV Symposium and Awards in Barcelona. Exclusive pricing is available to HbbTV Association members. Full details on the conference, speakers and the HbbTV Awards, as well as the registration form, are available at www.hbbtv.org/14th-hbbtv-symposium-and-awards-2026.

Click here for the PDF version of this press release.