October 27, 2026

Finalists for HbbTV Awards 2026 announced

Geneva, 27 October 2026 – The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services, today announced the shortlisted candidates for the HbbTV Awards 2026. From the 25 submissions, 19 candidates were selected from 16 companies and organisations across five categories.

The shortlisted candidates

Candidates are listed in alphabetical order within each category.

Excellence in HbbTV Audience Measurement & Analytics (new in 2026)

• Admongrel: Mongrel.live, a real-time audience measurement platform for broadcasters
• TVA Group Limited: TVA (Television Analytics), GDPR-compliant audience measurement, now extended to SES satellites
• TVekstra: Identity & Re-marketing Extension for HbbTV, connecting linear TV exposure with addressable TV activation

Outstanding HbbTV Advertising Campaign

• ATRESMEDIA: AXA, linear TV and connected TV combined to precisely control the exposure frequency
• Mediaset España: Dual Video Overlay, video ads played over the live broadcast without affecting the live broadcast programme
• TVekstra: McDonald’s – Multiply your happiness at an affordable price, a campaign with a measured increase in restaurant visits

HbbTV Application Innovation Award

• Eutelsat: Sat.tv Connect, a white label platform combining HbbTV, DVB-I discovery and usage measurement for free-to-air satellite TV channels
• HD+ TV App, adding IP-only channels into the satellite channel list
• Mediaset España: Churn Reduction, personalised channel suggestions that keep viewers within Mediaset’s channels
• rbb/ARD: From teaser to personal journey – the next level of ARD HbbTV launcher app, personalised teasers linking linear TV to streaming
• ZDF: Green TV-Buddy, showing viewers their TV’s power consumption and savings through ECO mode

HbbTV Enabling Technology Award

• 3Cat: Universal Mediasync, an open-source companion app for HbbTV inter-device synchronisation
• Admongrel: AdVantage, HbbTV content delivered via satellite to households without an internet connection
• DTG D-Book Freely IP-Only Test Suite, developed by DTG Testing and Everyone TV for testing devices without a tuner
• Suitest: Automated Freely OpApp Certification, developed with Everyone TV

HbbTV Rising Star Award

• AGF Videoforschung, adding HbbTV return-channel data to Germany’s national TV audience measurement from 2028
• BCi Digital, addressable advertising for live linear television, now with a live test channel in the UK
• Konodrac, for pioneering HbbTV in Thailand with audience measurement as a first application
• TVekstra, from regional HbbTV specialist to international technology player

“The sophistication, quality and innovative spirit of this year’s submissions impressed our review panel even more than in previous years,” said Vincent Grivet, Chair of the HbbTV Association. “With such a large flow of high-quality entries, deciding who should make the shortlists was far from easy, and the margin was often very thin. I congratulate all shortlisted companies on their work with HbbTV and look forward to celebrating with them in Barcelona. I would also like to express my appreciation to the non-shortlisted candidates, who presented great work as well.”

Awards ceremony in Barcelona

The winners will be selected by the HbbTV Awards 2026 jury and revealed at the HbbTV Awards ceremony on the evening of 18 November 2026, the first day of the 14th HbbTV Symposium and Awards. The Symposium takes place on 18-19 November 2026 at the Catalonia Barcelona Plaza Hotel in Barcelona, Spain, and is co-hosted by the HbbTV Association and 3Cat, Catalonia’s public media corporation. All shortlisted companies are invited to the awards celebration.

The HbbTV Awards jury assesses the shortlisted candidates on innovation, technical excellence, execution, impact and contribution to the HbbTV ecosystem. Details on the 14th HbbTV Symposium and Awards are available on the event website, and registration is open on the registration page.

Click here for the PDF version of this press release.