April 13, 2017

Saudi Arabia

General Information (Last Updated end 2024, source Dataxis)

Market in Volume

• Population: 32.4 mln
• Number of TV households: 9.2 mln
• TV sets installed base: 18.6 mln
• Smart TV installed base: 8.8 mln
• Smart TV installed base: 95% of HH

Market in Value – Total TV revenues (FTA + Pay TV)

• Total TV network revenues: 287.6 in mln EUR

Market Structure – Top Broadcasters by Market Share (% of total TV network revenue)

• MBC KSA: 93.8%
• SBA KSA: 6.2%