April 5, 2019

Lithuania

General Information (Last Update end 2023, source Dataxis)

Market in Volume

• Population 2.8 mln
• Number of TV households 1.2 mln
• TV sets installed base 2.0 mln
• Smart TV installed base 1.2 mln
• Smart TV installed base 95% of HH
• Addressable households on HbbTV devices 0.3 mln
• Addressable households on HbbTV devices 23% of HH

Market in Value – Total TV revenues (FTA + Pay TV)

• Total TV network revenues 98.0 in mln EUR

Market Structure – Top Broadcasters by Market Share (% of total TV network revenue)

• Lietuvos nacionalinis radijas ir televizija (LRT) 48.8%
• MG Baltic media 23.8%
• TV3 Group Lithuania 19.9%
• Other broadcasters 7.5%