July 22, 2024

Albania

General Information (Last Updated end 2024, source Dataxis)

Market in Volume

• Population: 2.8 mln
• Number of TV households: 0.8 mln
• TV sets installed base: 1.0 mln
• Smart TV installed base: 0.4 mln
• Smart TV installed base: 58% of HH
• Addressable households on HbbTV devices: NA

Market in Value – Total TV revenues (FTA + Pay TV)

• Total TV network revenues 86.5 in mln EUR

Market Structure – Top Broadcasters by Market Share (% of total TV network revenue)

• TV Klan 29.4%
• RTSH 24.0%
• Top Media 16.9%
• Media Vizion 5.5%
• Other broadcasters 24.2%