Austria
General Information (Last Update end 2023, source Dataxis)
Market in Volume
- Population 9.2 mln
- Number of TV households 4.1 mln
- TV sets installed base 6.8 mln
- Smart TV installed base 3.2 mln
- Smart TV installed base 77% of HH
- Addressable households on HbbTV devices 2.2 mln
- Addressable households on HbbTV devices 54% of HH
Market in Value – Total TV revenues (FTA + Pay TV)
- Total TV network revenues 1,128.5 mln EUR
Market Structure – Top Broadcasters by Market Share (% of total TV network revenue)
- ORF 67.3%
- ProSiebenSat1 Austria 17.3%
- RTL Austria 7.7%
- Other broadcasters 7.7%
Addressable TV – Active Solutions
Top Broadcasters – References
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Contact HbbTV Association:
Angelo Pettazzi
Chair HbbTV Marketing and Education Working Group (MEWG)
email: angelo.pettazzi@kineton.it
Tel: +39 335 7614 596
