Austria

General Information (Last Update end 2024, source Dataxis)
Market in Volume
- Population: 9.2 mln
- Number of TV households: 4.1 mln
- TV sets installed base: 6.9 mln
- Smart TV installed base: 3.4 mln
- Smart TV installed base: 81% of HH
- Addressable households on HbbTV devices: 2.4 mln
- Addressable households on HbbTV devices: 59% of HH
Market in Value – Total TV revenues (FTA + Pay TV)
- Total TV network revenues: 1,065.6 mln EUR
Market Structure – Top Broadcasters by Market Share (% of total TV network revenue)
- ORF: 71.3%
- ProSiebenSat1 Austria: 14.7%
- RTL Austria: 7.2%
- Other broadcasters: 6.8%
Addressable TV – Active Solutions
Top Broadcasters – References
Contact HbbTV Association
HbbTV MarCom
communications@hbbtv.org