July 14, 2015

Austria

General Information (Last Update end 2024, source Dataxis)

Market in Volume

• Population: 9.2 mln
• Number of TV households: 4.1 mln
• TV sets installed base: 6.9 mln
• Smart TV installed base: 3.4 mln
• Smart TV installed base: 81% of HH
• Addressable households on HbbTV devices: 2.4 mln
• Addressable households on HbbTV devices: 59% of HH

Market in Value – Total TV revenues (FTA + Pay TV)

• Total TV network revenues: 1,065.6 mln EUR

Market Structure – Top Broadcasters by Market Share (% of total TV network revenue)

• ORF: 71.3%
• ProSiebenSat1 Austria: 14.7%
• RTL Austria: 7.2%
• Other broadcasters: 6.8%

Addressable TV – Active Solutions

Top Broadcasters – References