Austria

General Information (Last Update end 2023, source Dataxis)

Market in Volume

  • Population 9.2 mln
  • Number of TV households 4.1 mln
  • TV sets installed base 6.8 mln
  • Smart TV installed base 3.2 mln
  • Smart TV installed base 77% of HH
  • Addressable households on HbbTV devices 2.2 mln
  • Addressable households on HbbTV devices 54% of HH

Market in Value – Total TV revenues (FTA + Pay TV)

  • Total TV network revenues 1,128.5 mln EUR

Market Structure – Top Broadcasters by Market Share (% of total TV network revenue)

  • ORF 67.3%
  • ProSiebenSat1 Austria 17.3%
  • RTL Austria 7.7%
  • Other broadcasters 7.7%

Addressable TV – Active Solutions

Top Broadcasters – References

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Contact HbbTV Association:
Angelo Pettazzi
Chair HbbTV Marketing and Education Working Group (MEWG)
email: angelo.pettazzi@kineton.it
Tel: +39 335 7614 596