Austria

General Information (Last Update end 2024, source Dataxis)

Market in Volume

  • Population: 9.2 mln
  • Number of TV households: 4.1 mln
  • TV sets installed base: 6.9 mln
  • Smart TV installed base: 3.4 mln
  • Smart TV installed base: 81% of HH
  • Addressable households on HbbTV devices: 2.4 mln
  • Addressable households on HbbTV devices: 59% of HH

Market in Value – Total TV revenues (FTA + Pay TV)

  • Total TV network revenues: 1,065.6 mln EUR

Market Structure – Top Broadcasters by Market Share (% of total TV network revenue)

  • ORF: 71.3%
  • ProSiebenSat1 Austria: 14.7%
  • RTL Austria: 7.2%
  • Other broadcasters: 6.8%

Addressable TV – Active Solutions

Top Broadcasters – References

Contact HbbTV Association                        
HbbTV MarCom
communications@hbbtv.org

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