Belarus

General Information (Last Updated end 2023, source Dataxis)

Market in Volume

  • Population 9.2 mln
  • Number of households 3.9 mln
  • TV sets installed base 18.4 mln
  • Smart TV installed base 2.0 mln
  • Smart TV installed base 52% of HH

Market in Value – Total TV revenues (FTA + Pay TV)

  • Total TV network revenues 48.5 in mln EUR

Market Structure – Top Broadcasters by Market Share (% of total TV network revenue)

  • Belarusian Television and Radio Company 48.1%
  • ONT Belarus 15.2%
  • RTR Belarus 12.9%
  • Other broadcasters 23.8%

Contact HbbTV Association                        
HbbTV MarCom
communications@hbbtv.org

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