General Information:

  • 4.7M TV households

HbbTV – Key Facts:

  • t.b.a.

Addressable TV Market Status (source: Dataxis, April 2023)

Proximus and Telenet bring addressable campaigns to close to 3 million households, covering more than 70% of the Flemish market and just over half of the French-speaking one. The addressable footprints of both operators combine a 60% coverage across the whole country.


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Contact HbbTV Association:
Angelo Pettazzi
Chair HbbTV Marketing and Education Working Group (MEWG)
Tel: +39 335 7614 596