November 7, 2016

Belgium

General Information (Last Updated end 2023, source Dataxis)

Market in Volume

• Population 11.7 mln
• Number of TV households 5.1 mln
• TV sets installed base 7.6 mln
• Smart TV installed base 3.0 mln
• Smart TV installed base 58% of HH
• Addressable households on HbbTV devices 0.6 mln
• Addressable households on HbbTV devices 12% of HH

Market in Value – Total TV revenues (FTA + Pay TV)

• Total TV network revenues 1,299.4 in mln EUR

Market Structure – Top Broadcasters by Market Share (% of total TV network revenue)

• RTBF Television 28.5%
• VRT 21.5%
• Medialaan 19.8%
• RTL Belgium 10.6%
• Other broadcasters 19.5%

Addressable TV – Active Solutions