Bulgaria

General Information (Last Update end 2023, source Dataxis)

Market in Volume

  • Population 6.4 mln
  • Number of TV households 3.0 mln
  • TV sets installed base 4.5 mln
  • Smart TV installed base 1.7 mln
  • Smart TV installed base 56% of HH
  • Addressable households on HbbTV devices 0.4 mln
  • Addressable households on HbbTV devices 12% of HH

Market in Value – Total TV revenues (FTA + Pay TV)

  • Total TV network revenues 287.6 in mln EUR

Market Structure – Top Broadcasters by Market Share (% of total TV network revenue)

  • Nova Broadcasting Bulgaria 42.3%
  • BTV Media 25.9%
  • BNT 15.3%
  • Other broadcasters 16.5%

Addressable TV – Active Solutions

If you would like to be added to our mailing list for press releases, please contact HbbTV MarCom at communications@hbbtv.org.

Contact HbbTV Association:
Angelo Pettazzi
Chair HbbTV Marketing and Education Working Group (MEWG)
email: angelo.pettazzi@kineton.it
Tel: +39 335 7614 596